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Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing!

Disruption, Entropy and the Future Of Everything [Marty Note]

Disruption, Entropy and the Future Of Everything [Marty Note] | BI Revolution |

In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways.

Via Guillaume Decugis
Martin (Marty) Smith's insight:

Entropy Is Our Content Marketing Future
Guilluame Decugis has some great insights. I wrote about how disruptive platforms were to "websites" and by extension any other for of information aggregation several years ago (platforms vs. websites ).

Now I think platforms are in danger. Platforms aggregate User Generated Content. That aggregation creates a virtual cycle - the bigger it gets the bigger it gets and faster and faster.

Entropy is what will undo even the most stalwart platform. When I wrote How Entropy Is Creating Web 3.0 Right Under Our Noses ( ) I wanted to share a LESS defined and more TAGGED future.

Look at the Huffington Post. As they push the boundaries of content co-opting more and more writers into their fold they also begin to untangle their own web. As any platform reaches some "point of diminishing returns" point it must begin to eat itself.

Once any website is HUGE becoming that much more dominant doesn't make financial sense. Sure there are virtual cycle rewards. The compound interest of the web is LINKS and the bigger you are the easier links are to accrue.

As any content play becomes HUGE its ability to create a relevant relationship with any new or existing customer is under greater stress. The Huffington Post can keep adding writers but then you are just reading my blog with their masthead (makes no sense and adds no value).

Our old friend entropy says Huffington is about to regress to some lesser mean In fact, I think the creation of mega-platforms as a concept (despite my love for it up until TODAY lol) is over.

Let's call our emerging "lean content" trend rich mobile snippets with gamification. By mashing up what is already out there in the water tomorrow's hubs will curate in multiple dimensions: writers, keyword density and rich tagged snippets. All of this curating will create more free-formed "mesh-like" structures (to quote Lisa Gansky).

What is the difference between a mesh and a platform? Platforms aggregate UGC, curation and content creation to a PLACE. Meshes are less proprietary. Meshes will trap anything from anywhere based on the algorithms used.

Being content agnostic but tag specific is a Google-ization of content, a flexible keyword and behavioral (who cares about what content and why) mesh more responsive, open and flexible than even the most aggressive and currently dominant hub (like the Huffington Post).

The future will be as hard on the Huffington Post as it has been on the New York Times. As an aggregator Huffington may have more pivot capacity than their print cousins, but no one ever expects the Spanish Inquisition :).


M. Edward (Ed) Borasky's comment, June 4, 2013 9:07 PM
More interesting question is "Is Tesla the Tucker of 2013?"
Murray McKercher's curator insight, June 4, 2013 10:19 PM

The Tesla of the Media Industry...a great thought...

Martin (Marty) Smith's comment, June 7, 2013 11:09 PM
This post is related to your post about should social networks curate their own content. A: No and They Can't. The fire hose is too large, the speed of content development too fast and the old "editorial" stance too dead to play gatekeeper. There won't be any rekindling of the "mother may I past'. All "programed" content is becoming free form and WE are the schedulers, curators, and,l thanks to tools like Scoopit, capable of curating our own lives thank you very much :).
Scooped by Martin (Marty) Smith!

More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux)

More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux) | BI Revolution |

Wrote this piece on how Entropy is creating Web 3.0 under our noses about a month ago and it continues to get daily readership. 

Martin (Marty) Smith's insight:

Entropy and 2013
Little did I know how accurate this article was/is. The web and what we know as "websites" is changing. I saw a great statement today. In an article I scooped about the 20 trends of 2013 .


The article discusses the loosening of the web. Static pages defined a priori are going away. Code and systems design will replace predefined pages with pages created on the fly. 

The advantage to creating pages on the fly is HUGE. Pages are more easily tuned to their audience in the moment. You might we wondering how this would work. 

Let's say you arrive at this page from my Mobile Revolution. There is content here tagged "mobile" so that mobile content, given your previous location, would become could be re-positioned to create ScentTrail, a sense of a meaningful path. 

Visitors can branch and websites of the not very distant future will simply reform around the path. If we stand at the end of the static web on the gates of the dynamic and algorithm controlled one the ultimate destination is the fluid intuitive semantic web. 

Entropy's roll is to continue to remove organization, there is a video in the piece showing how sand is much more likely to build random piles than sand castles. The web is headed in the direction of random sand piles than sand castles.

There is another seemingly tangential reason I think entropy is inevitable. We are changing too. The web isn't passive. To interact with it is to be changed. One of my favorite books is A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel Pink


Right brainers are creatives and left brainers are detailed oriented engineers. Pink's persuasive argument is we've engineered as far as we can. Think of the web. The pressure on Internet marketing now is NOT creation of a website anyone can do that. The pressure is in creating content that wins hearts and minds.

You see the movement from left-brain to right. The web needed to be built, but now that it is creating art is what matter most. Artists are also much more tuned to entropy. Artists routinely build and tear, tear and build. 

Entropy, the natural move from organization to randomness, favors artists and his happening faster and faster. 

I kept riffing on entropy on Google Plus:  


How Entropy Is Creating Web 3.0 Right Under Our Noses :).  

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