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Rescooped by Martin (Marty) Smith from cross pond high tech
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Apple R&D Reveals a Pivot Is Coming, Will We Care? 

Apple R&D Reveals a Pivot Is Coming, Will We Care?  | BI Revolution | Scoop.it

People are focusing on the wrong thing when analyzing Apple's path forward in the face of slowing iPhone sales. 



Via Philippe J DEWOST
Martin (Marty) Smith's insight:

Apple Pivot, Will We Care
Agree. Apple is looking for another disruption not looking to milk iPhone / iPad sales. And this is an understatement:

"I suspect most of this has been due to the fact that Apple does not draw attention to its product pipeline and long-term strategy, choosing instead to embrace secrecy and mystery. "

Open vs. Closed
The bigger question, for us, is the OPEN vs. CLOSED question. Apple hasn't made friends in the developer community. Sure we bend, scrape, plead and cry to have apps accepted, but the taste left with us is sour and painful. 

Android is trying to tighten standards having played, "Come One, Come All" a tad too loudly, but Apple is fickle and a pain. Yes it is good to be KING, but no one is KING of anything lasting that doesn't also inspire loyalty, trust and love. 

Most of the developers I know, even the ones who are rich thanks to Apple's app store, don't look forward to wrestling with Apple again. Some have achieved "trusted" status now, but they remember the blood and tears it took to get there. 

So note to Google, never tighten to the point where your tightening feels or seems capricious and mean. Apple has seemed capricious and mean to several developer friends who requested to remain nameless. Were they scared Apple might make a horrible process even harder? You bet. 

Apple is testimony to the power of "insanely great". NO ONE jumps through the seemingly arbitrary hoops Apple is known for unless "insanely great" is attached. I'm a huge Apple fan and have been since buying the Apple II back in the day. 

Lately I've caught myself wondering if the OVER (what I gain by being an Apple supporter) is worth the UNDER (what it takes to remain loyal). That is a conversation NO BRAND wants their customers to begin EVER since all the negative things leaving brings follows. 

The watch left me cold. I rarely wear watches anymore, but when I do I want something from MoMA and their tiny phone on your wrist looked more Dick Tracy than cool watch (to me). I'm wearing a watch to dinner tonight and it won't be an Apple Watch. 

My updated AIR is nothing but a pain. It doesn't fit my hands, the keyword is impossible to tune, and the screen too small. I never use it preferring my old Air (from 6 years ago). I love my iMac with the huge screen (what I'm writing on now), but it too was a failure. 

We tried moving my 83-year-old father over to the big Mac screen but accessibility features were a torture and he is a Windows guy and will remain one. My Macbook I like, but it is getting long in the tooth and clunky. My iPad Pro I LOVE and that is taking the place of the new AIR (that I hate) and my MacBook. 

Long diatribe, but I share my journey as a note of growing Apple frustration. My new EXPENSIVE Air was a disaster I should have sent back, but I kept thinking it was me. I don't think that way anymore and that can't be good for Apple. 

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Philippe J DEWOST's curator insight, May 15, 2016 3:57 AM

Drowning by Numbers ; Apple might be surprising us again by opening entirely new product / service categories and they have the resources for doing so.

Juan Ortega's curator insight, May 20, 2016 4:34 AM
Historia de Apple con número de unidades vendidas de cada producto
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3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami

3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami | BI Revolution | Scoop.it
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
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5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note

5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note | BI Revolution | Scoop.it

5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):

* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). 
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.

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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | BI Revolution | Scoop.it
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:

Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition. 

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Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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ViDEO: Stealing From Competition As Strategy

ViDEO: Stealing From Competition As Strategy | BI Revolution | Scoop.it

A competitive website review for RazorCoast.com and its subscribers.



**** Interesting strategy developed here from a solid set of assumpions. Marty
Via Manuel Thomas
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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





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mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Nevermore Sithole's curator insight, September 3, 2014 2:32 AM

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

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Text Analytics For Everyone | UX Magazine

Text Analytics For Everyone | UX Magazine | BI Revolution | Scoop.it

The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.

 


Via Luis Costa
Martin (Marty) Smith's insight:

Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M

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How to Know When Social Media Is Working

How to Know When Social Media Is Working | BI Revolution | Scoop.it
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.

Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:

Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :). 

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Topsy Rocks Social Media Analytics, ORM and Local

Topsy Rocks Social Media Analytics, ORM and Local | BI Revolution | Scoop.it
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
Martin (Marty) Smith's insight:

Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.

Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).

Best part of all is you can get a lot of return from Topsy before you spend a dime.

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