Marketing Gamification Not Slowing Down | BI Revolution |

"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "


Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.


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Via Mike Ellsworth