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Scooped by Martin (Marty) Smith!

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at we now have the data to prove what I've FELT. In an extensive study the team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as: 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year. 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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Maximize SEO POWER: Claim Google Authorship For Slideshare [easy]

Maximize SEO POWER: Claim Google Authorship For Slideshare [easy] | BI Revolution |
How to Claim Google Authorship for SlideShare

My slide deck at +SlideShare shows you how.
Martin (Marty) Smith's insight:

Excellent post by my friend @MarkTraphagen on how to make sure your Google profile is sending positive author vibes to your Slideshare decks.

Why is claiming your Slideshare so important?

Read my Why Slideshare ROCKS Content Marketing and SEO ) post for why #SEO and Slideshare are so related. By spending about ten minutes and following Mark's precise instruction I bet you more than double your Slideshare's SEO power AND add to your author rank juice (all good). 


Esther Turón Perez 's comment, July 9, 2013 1:58 AM
Via Martin ( Marty) Smith.
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How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends

How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends | BI Revolution |
Martin (Marty) Smith's insight:

Storytelling Is The NEW SEO on SlideShare's home page (bottom row, 2nd from right thanks to Ally Greer for the alert :)

2200 + Views In A Day

Some will tell you it is impossible to have content go viral. That powerful forces control the viral headlands. They are (controlled by powerful forces), but it isn't (impossible to have content YOU create go viral).

Here is a blow by blow of how Story Telling Is The New SEO trended enough to be included on the cover of Slideshare today (something I know about from an alert from friends here @Scoopit, Storytelling is bottom row 2nd from right).


Storytelling Is The New SEO Story

I'm presenting Storytelling Is The New SEO tomorrow night at @1918's (Phil Buckley's) SEO Meetup (more info here:

I've been thinking about the "secret" implications of Google's algorithm changes. Navneet Panda helped Google see just how dirty our rooms have become and then they armed a Penguin to make sure we got the message and SEO life, as we knew it was OVER.

Storytelling as practiced by REI, Patagonia and others is the KEY to high engagement and Google is clear on want HIGH ENGAGEMENT from your content. 

VIRAL = Good To Have POWERFULL Friends
If you want to have your content go viral it is good to have powerful friends. Storytelling Is The New SEO started going viral because of The first shares came from my embed on Design Revolution. There are almost 400 shares from that embed as I write this.

I douibled down with Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest support, but got the ball rolling. Then, once Storytelling Is The Next SEO was trending Slideshare put it on their home page and blew it up (now over 2,300 views and 57 downloads).

I've had several posts go viral and there is always a powerful mentor in the loop. Storytelling proves, once again, it is important to have powerful friends (those you've met and know and others you may not know) to have content go viral. 


Will be presenting Storytelling Is The New SEO LIVE tomorrow night starting at 6:30 at Phil's SEO Meetup. Find event details here:  


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Save The World Marketing

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
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Rescooped by Martin (Marty) Smith from AtDotCom Social media!

The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.


"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."


Original Presentation on SlideShare:


Via Giuseppe Mauriello, John van den Brink
Martin (Marty) Smith's insight:

Excellent Slideshare on the curation and marketing. 

Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 


The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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How to Generate Leads With The Quiet SEO Giant SlideShare

How to Generate Leads With The Quiet SEO Giant SlideShare | BI Revolution |
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
Martin (Marty) Smith's insight:

Great HOW TO for using Slideshare to generate leads from @kimgarst . 

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