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Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO]

Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it

SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them. 

Martin (Marty) Smith's insight:

Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail. 

Follow Rand's Rules and your content will be considered UNIQUE and VALUABLE.

http://scenttrail.blogspot.com/2013/01/rand-fishkin-demystifies-dupe-content.html  

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Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz)

Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz) | BI Revolution | Scoop.it
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Martin (Marty) Smith's insight:

Fascinating study of what kinds of content goes viral. Here are the topline suggestions:

* Longer is more likely to be shared.

* Longer is less likely to be commented on.

* Inspire anger, awe or anxiety.

* Be useful, surprising or interesting.

* Be a famous woman.

Funny since I've had 5 or 56 posts go mega viral and they are shorter (in the 500 word range) and not written by a woman. Every mega-viral post I've ever created did other things on this list including surf a hot topic, include humor and reference famous people or things (like Facebook). 

Added my Agree / Disagree list to G+: https://plus.google.com/u/0/102639884404823294558/posts/YuvxinkCy8S   

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