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Tour de Curagami - What's Your Score? #freereport via @Curagami

Tour de Curagami - What's Your Score? #freereport via @Curagami | BI Revolution | Scoop.it
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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A Hero's Branding Journey Down Archetype Lane

“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”


Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:

This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing. 

Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money. 

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Martin (Marty) Smith's comment, February 9, 7:46 PM
This was GREAT. Great share thanks. Marty
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State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).

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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | BI Revolution | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 

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Alison D. Gilbert's curator insight, February 27, 8:45 AM

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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Internet Marketing's Strange Money Making Secret - Atlantic BT

Internet Marketing's Strange Money Making Secret - Atlantic BT | BI Revolution | Scoop.it
Knowing the line between Internet marketing you must create to develop trust and marketing you do for ROI is Internet marketing's money making secret.
Martin (Marty) Smith's insight:

Ever write something and then read it and think, "Yes that is what has been tugging at my brain for months"? This line did that for me:

"The key to making money online is doing some things to create trust and then disrupting those very things enough to create money."

I've been trying to figure out why Internet marketing is such a flypaper-like trap for many. Finally it dawned on me that those who want to do what everyone else is doing, a natural sense of security in much of life, wreck their boats on the rocky shores of Internet marketing's strange secret.

Yes we all have to do some "conventional" things, but money can only be made when those conventional marketing practices are turned on their head. The trick is knowing what conventions must be adhered to and those that need to be stood on their head :). M

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Facebook's Real ROI Secret? Fan Page Demographics and #BI

Facebook's Real ROI Secret? Fan Page Demographics and #BI | BI Revolution | Scoop.it
How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:

Friendship Marketing
Not long after the Facebook IPO I saw an interesting article asserting that Facebook may hit its stride as a Business Intelligence (#BI) tool. I agree, that much intimate data is calling out for someone to figure out how to use it. 

I've also always felt like Facebook's failure, as a marketing tool is at least partially on us we lucky few Internet marketers. We can’t bold our old ways onto this new way.

I don't buy that Facebook is inherently social and so we will never form financial relationships there. I think we will form deep financial relationships and know our life's vendors as we've never known P&G or even M&M/Mars (I've worked for both).  

 

Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE. 

We can fall out of LOVE when those we love don't love us back. I'm battling State Farm right now after my TV was stolen and, as I wrote the other day, it feels like my TV has been stolen twice: (http://scenttrail.blogspot.com/2013/04/5-tips-to-avoid-epic-customer-service.html). After more than ten years and over $20,000 I am going to walk because I don't feel loved.  

 

Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction. 

 

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Visualize Who MAKES / COSTS You Money With Cool Customer Matrix

Visualize Who MAKES / COSTS You Money With Cool Customer Matrix | BI Revolution | Scoop.it

Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question. 

This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.  

Martin (Marty) Smith's insight:

I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:

* Hidden weaknesses come to the front. 
* Drags on profitability are clear.

* Best, most profitable, customers jump off the page.

* Strategy is easier to create. 

Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.  

 

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Stelvio Gori's curator insight, January 31, 2013 5:16 AM

 

Using it jointly withThroughput Accounting and you're done!

Martin (Marty) Smith's comment, January 31, 2013 5:12 PM
Agree!
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby
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Brianne Mellon's curator insight, May 7, 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 6:35 PM

Social media marketing funnel...

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A Simple Approach To Online Marketing ROI

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:

Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.

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How to Know When Social Media Is Working

How to Know When Social Media Is Working | BI Revolution | Scoop.it
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.

Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:

Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :). 

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Emergence of Convergence Analytics At SES

Emergence of Convergence Analytics At SES | BI Revolution | Scoop.it
Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew ...
ClickZ
Andrew Edwards SES San Francisco is next week, taking place September 10-13.
Martin (Marty) Smith's insight:

I agree. Analytics are much too siloed. Breaking down silos with "convergence analytics" can only help multi-channel marketers. And please tell me who is NOT a "multi-channel marketer" now?

Everything is connected now like a pond. Throw a rock into any portion of your pond be it mobile, email, PPC or social and that rock quakes the rest of the pond. Understanding how to create positive ROI by tapping down some gauges while opening others is the key skill in what is sure to be an analytics future.

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The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | BI Revolution | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

  • Don't require same ROI from Social as from everything else (go easier).
  • Don't spend less than 10% of your marketing budget on social media.
  • Be generous with conversion funnel attribution (very generous). 
  • Don't look for Stimulus - Response curves in social. 
  • Invest in social for our FUTURE even if you FAIL now. 
  • Failing just means you need to test more. 
  • Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | BI Revolution | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The New Sales Kakuki & Social Media Metrics

Remember that Heuy Lewis song, "I Need A New Drug"?  We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH 

Not pretty but a start. This infographic is a good start too. It is asking the right question in the right way, "Are You Monitoring What Really Matters". 

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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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Social Media Marketing 2013 Game Changer [Infographic]

Social Media Marketing 2013 Game Changer [Infographic] | BI Revolution | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via chezmadeline
Martin (Marty) Smith's insight:

One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope. 

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