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How Links Can Kill Your Website via @Curagami

How Links Can Kill Your Website via @Curagami | BI Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:

This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.

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5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note

5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note | BI Revolution | Scoop.it

5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):

* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). 
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.

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Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches | BI Revolution | Scoop.it
Source: RKG [download page]

Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Martin (Marty) Smith's insight:

Expect this number to go up even as  mobile helps reduce the number of searches being done. Why?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

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March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
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The Appification Of The Web War Begins - Google's Native Client Vs. The World

The Appification Of The Web War Begins - Google's Native Client Vs. The World | BI Revolution | Scoop.it
A powerful new Google+ photo app embodies a sticky situation facing Web developers: embrace the Native Client tech for high-performance Web apps and risk sites that only work for Chrome users. Read this article by Stephen Shankland on CNET News.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

We know a few things about Web 3.0. We know the computational power needed to run it will be significant. We also know that using today's web standards won't work.

So the What's Next battle is on and Google is sending mix messages (I know who would have thought lol). This CNET post is pretty technical but stay with it bcause it explains the coming appification of the web battle.

Soon you may need to take sides and understanding What's Next is important even if it makes your head hurt a little.

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Holiday SEO: How To Avoid Google’s Naughty List This Season

Holiday SEO: How To Avoid Google’s Naughty List This Season | BI Revolution | Scoop.it
Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Martin (Marty) Smith's insight:

Great List of Naughting and Nice SEO Tactics: 

Nice SEO

  • Properly optimized on-page content and tags that are distinct from other pages’ content and tags
  • Unique content that’s truly helpful to your target audience
  • Natural links from respected sites that point back to your site or blog
  • Mentions on respected websites and in social media
  • A consistently updated blog that shares useful information
  • A social presence that brings value to its audience
  • User generated content such as reviews
  • Rich markup such as schema
  • An active Google+ author account that’s synced up with your blog
  • Clean site architecture that’s easily crawled and navigated

 

Naughty SEO

  • Irregular and inauthentic link building campaigns that result in sudden large numbers of low quality links
  • Purchased links on low quality link farms*
  • Dated link building tactics such as spammed blog comments and spinning content
  • “Spammy” or over-optimized tags and content, stuffed with keywords
  • Poor quality on-page content that offers little if any value to your target market
  • Sporadic involvement in the online ecosystem, such as social media
  • Excessive footer links that are clearly present for the search engines alone
  • Utilizing the same keyword anchor text across all backlinks
  • Linking externally to just one page on your site



Agree 100% November is way to late to correct bad #SEO behavior. NOW is when Google is setting up their Holiday index so get on the NICE side of Google / Santa ASAP. 

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Google on Guest Blogging - Natural and Quality Is Key [Video]

Google on Guest Blogging - Natural and Quality Is Key [Video] | BI Revolution | Scoop.it
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out...
Martin (Marty) Smith's insight:

Guest Posts - Be Careful of Spammers
Found this post confusing UNTIL I watched the video. 
http://youtu.be/IMxC3wQZOyc 

Like anything guest blogging can be taken to extreme or done in a natural way with quality (great comment by Spook SEO on the video. 

I like guest posting as a form of BRANDING. I don't suggest or create guest posts for links. When a group in Texas conducted a social media study showing big brands don't respond well that was a guest post that reinforced Atlantic BT's core brand. 

Great Social Media Customer Service Race
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/

I agreed to drive one link back to the author. The "author link:" shouldn't be "payment" as much as a way to follow and read other quality posts by that author. If we were going to do more than an occasional guest post I would develop writer profile pages and link to those (and probably no-follow the link since it just bleeds out Google-juice). 

When a "quality" writer writes for your blog they bring their tribe with them. I loved the examples in the video (as if LOL). The key information is if someone approaches you about writing a post be afraid, be very afraid UNLESS they are known for quality non-spammy writing. 

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Chrome OS Gaining Adds Native Excel Support

Chrome OS Gaining Adds Native Excel Support | BI Revolution | Scoop.it
Geek
Chrome OS dev channel gains Quickoffice powers, lets users edit native Excel ...
Martin (Marty) Smith's insight:

Interesting and yet another brick in the Google is about to rule the world...again story. 

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SEO: Do Top Listings Still Matter? A: Yes, No and Maybe

SEO: Do Top Listings Still Matter? A: Yes, No and Maybe | BI Revolution | Scoop.it
#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer.


Marty Note
Couple of important things to remember when looking at this infographic:


`1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP.

2.Only way to know true absolute reference in SEO is use a tool like Mike's Keyword Checker (free) or SEOmoz (paid).

3. Match Mike's or SEOmoz with your Google Analytics to see the VALUE of being #1 (how much traffic your website received).


All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).

* Google Float - Google's index now "floats" based on the receiving device. You and I can type the same search at the same time and receive different results. This infographic, while helpful, speaks as if we exist in the old static Search Engine Result Pages days.

Martin (Marty) Smith's insight:

Top SEO Listings Yes, No & Maybe Because ...
The key to knowing IF a top listing matters and if you have one is NOT looking at the SERPs (Search Engine Results Pages) with your computer logged in since you will see SERPS manipulated to look like what Google thinks you want to see.

At the very LEAST log out. Logging out helps some, but your IP still has a shadow, so if you want to know the truth use a tool to know your position and then check your analytics to know how many times you were shown and how many searchers came to your website as a result of that key.

SO, Yes top listings matter. No they don't matter as much as they used too. Maybe they matter, but it depends on the term.

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The Race for Semantic Search via @DavidAmerland

The Race for Semantic Search via @DavidAmerland | BI Revolution | Scoop.it
The Race for Semantic Search

Search really is a problem that's far from solved and the search market is beginning to get crowded as search verticals come…
Martin (Marty) Smith's insight:

Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race. 

You better believe there is a race. There is a race because everyone involved can ADD (lol). Semantic web is going to change everything...again. Shared some thoughts on HOW.  

https://plus.google.com/u/0/115620878851836664537/posts/KYTw7MNxq4p 


Sorry about the length of my rant (lol). Semantic web is pretty exciting to THINK bout much less actually start to program for :).M 

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SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC]

SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC] | BI Revolution | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Martin (Marty) Smith's insight:

Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear. 

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Google Patents: The Intersection of Mobile, Local Search and Social Signals

Google Patents: The Intersection of Mobile, Local Search and Social Signals | BI Revolution | Scoop.it
How does Google decide which queries have a local intent when the queries don't include location information, so that they can show Maps in Web search results.
Martin (Marty) Smith's insight:

Great post by my friend Bill Slawski (). Bill specializes in watching and deciphering Google patents. If you haven't followed him you should.

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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | BI Revolution | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
Martin (Marty) Smith's insight:

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

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Jeff Domansky's curator insight, January 16, 2013 3:29 PM

Valuable reading and social marketing analysis from Marty Smith...

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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | BI Revolution | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  

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Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It

Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It | BI Revolution | Scoop.it

Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 

 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 

2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 

3. Allocate - Now multiple your Not Provided total by your % Remaining. 

4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C). 

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

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Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool]

Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool] | BI Revolution | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

Via themezoom
Martin (Marty) Smith's insight:

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

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themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

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Is Google Relevant To A Semantic Web?

Is Google Relevant To A Semantic Web? | BI Revolution | Scoop.it

Follow Thomas Power on G+
An interesting conversation broke out on Thomas Power's G+ profile (https://plus.google.com/114149296801704936672/posts/8AYn6gwG1wc ). Funny how relevant the conversation is to Future of Web Design 1 & 2 Haiku Decks (http://sco.lt/7r6zkf & http://sco.lt/61eqNF ). 

Here is a riff I just added to the great conversation about Google and the Decline and Fall of the Roman Empire:

Note To Thomas Power based on his thread...
Decline and fall of the Roman Empire for Google for sure. I think social scared them about as much as a company can be scared sort of like how scared Microsoft was of the web.

Turns out they both were right to be scared (lol). As we move toward semantic web, a web of meaning and context checked by social, what we know as Google will be all but gone.

I just created a Haiku Deck about how web design changes in a semantic web time (http://sco.lt/61eqNF if you are interested and sorry to pimp your post). 

The reason the big G is worried and closing the gates is app-ification + semantic could be a difficult combination for their $. Google's system depends on the VOTE of a link (or link expressed as social share). 

What if we LINK LESS? What if we SEARCH LESS? In an app-based world where I watch my Amazon movies without every appearing to go to Amazon (at least as far as Google is concerned) how relevant and true is Google's traffic analysis? 

Last night I fired my Amazon app to watch Inspector Morris and Google has NO VIEW into that click or time on site, none. As the mobile web dominates we will app-ify all of our code. 

My deck speaks to our adoption of the Google float. Once our websites are What If math then we can be said to be fully app based too since what Google's spider "sees" is nothing. 

Nothing because what you see when you go to my website will be different than what someone else sees based on your cookie. That cookie will say what persona you belong within and so what website you see. 

If Google has value in the world described in the Future of Web Design it will be VASTLY different than counting links. I think THIS anticipation of OUR future floats is why Google is insisting on having us all logged in all the time. 

Once we are logged in we are using Google's app in a similar way as my use of Amazon's last night. We disappear to anyone other than Google allowing Google to create a new value system NOT based on links. 

Semantic web is that new value system not based on links. Google will have so many signals and so much big data on behavior they can craft a new voting booth for their SERPs pages - one that may just remain elegant and relevant even in a world of meaning controlled by apps.  

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Ray Hiltz's curator insight, July 19, 2013 8:42 AM

Interesting conversation about importance of shares as a metric for Google and the threat of "app-ification" (+

janlgordon's comment, July 19, 2013 1:39 PM
Marty, this is excellent, love your insights here, only time will tell but I think you're definitely on the right track........
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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | BI Revolution | Scoop.it
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank.
Martin (Marty) Smith's insight:

Great post. Don't think yet his post is only about PPC. rare look behind the cog ogle curtain.

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | BI Revolution | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.



Martin (Marty) Smith's insight:

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


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Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | BI Revolution | Scoop.it

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.


Easy fix, just add a single line of code to your content and you will be using Google authorship tags.

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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO]

Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it

SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them. 

Martin (Marty) Smith's insight:

Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail. 

Follow Rand's Rules and your content will be considered UNIQUE and VALUABLE.

http://scenttrail.blogspot.com/2013/01/rand-fishkin-demystifies-dupe-content.html  

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5 SEO Mistakes That Even Experts Miss [+ Marty Note]

5 SEO Mistakes That Even Experts Miss [+ Marty Note] | BI Revolution | Scoop.it
Tweet Tweet The SEO game has changed drastically over the last year.
Martin (Marty) Smith's insight:

Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include:

* Too rich anchor text (non-random= "over optimized".

* Too many links too fast.

* Too many links to your homepage. 

* Creating tons of bad content (bad = not shared).

* Author Rank and other secrets to maximize authority. 

 

It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".

If you violate your "normal" by 100% then you are spamming. This is why the More, Faster, Better rule is so important. You can't jump this shark. TIME is the only way to gradually increase your website's authority and content marketing. 

Dumping a bunch of anything (content, links, likes) on your site too fast send your URLs into "watch" status. Continue to violate and you are being reviewed by a Google editor and that review is NEVER a good thing. 

Don't make the mistakes outlined in this article and build with cool content people love on a steady pace of more, faster better and someday you will be an authority. Authority websites receive all kinds of traffic they aren't even after because Google trusts them to be relevant and have high quality.  

 


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