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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | BI Revolution | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 

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Alison D. Gilbert's curator insight, February 27, 5:45 AM

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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The Race for Semantic Search via @DavidAmerland

The Race for Semantic Search via @DavidAmerland | BI Revolution | Scoop.it
The Race for Semantic Search

Search really is a problem that's far from solved and the search market is beginning to get crowded as search verticals come…
Martin (Marty) Smith's insight:

Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race. 

You better believe there is a race. There is a race because everyone involved can ADD (lol). Semantic web is going to change everything...again. Shared some thoughts on HOW.  

https://plus.google.com/u/0/115620878851836664537/posts/KYTw7MNxq4p 


Sorry about the length of my rant (lol). Semantic web is pretty exciting to THINK bout much less actually start to program for :).M 

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Rescooped by Martin (Marty) Smith from Content Curation for dummies
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INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook

INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook | BI Revolution | Scoop.it
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool.

Via Christine Harris-Smyth
Martin (Marty) Smith's insight:

Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too.

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New Facebook Lookalike Audiences = Segments With Reach

New Facebook Lookalike Audiences = Segments With Reach | BI Revolution | Scoop.it

Facebook lists five ways advertising to similar customers can benefit businesses: fan acquisition, site registration, off-Facebook purchases, coupon claims, and brand awareness. The company says it has been testing lookalike targeting with select businesses for a few weeks now, and the new tool “worked well” both online and offline.


Once businesses get access, they can choose to optimize any type of Facebook ad for “Similarity” or “Greater reach”:


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Segments Plus

We Internet marketers work hard to create personas and segments. I think of personas as ABOUT THEM and segments as ABOUT US. Personas classify customers into banded archetypes. Segments group based on internal metric similarity such as "VIPs", "Multi-Buyers" and Recency Frequency and Monetary groups.

If those segments sound like direct marketing it is because DMers are masters of segmenting. The seesaw is to balance personas or how to talk to THEM in relevant ways with segments or how to make sure the way you speak to THEM is also profitable for YOU.

Segments are internal ideas. You can't segment customers who don't visit your website become a customer (in some way). UNTIL NOW, Facebook's new tool says EXTEND your segments into our data. Cool idea since chances of converting are increased significantly if you already KNOW the segment.

This is because not all segments are equal. If Facbook can identify those potential customers most likely to become multi-buyers that information is VALUABLE.

The value of extending a winning message, offer or design to potential customers who should be positively disposed to any of those things is similar to the way catalog merchants cross index lists. Cool that Facebook has created "lookalike audiences" and should be worth a few bucks to marketers who can extend their segments into the great unknown that seems less unknowable now.

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Brian Yanish - MarketingHits.com's curator insight, March 19, 2013 6:13 PM

Narrowing down that targeted buyers will save businesses $ in ad spend and make Facebook tons of $$$ as they sell your information. What do you get in return, family photos and a deal on a new pair of shoes.

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Facebook, You Are Failing Us

Facebook, You Are Failing Us | BI Revolution | Scoop.it

Facebook has been getting a bad rap lately -- and for good reasons.

 

In her article, Neicole Crepeau explains what the company did wrong and why its demise could happen very soon.

 

"Facebook sold us on “engagement” but failed to provide businesses with tools and methods to truly engage consumers. While Facebook touts comments and likes—and its Timeline has delivered increases in those—what ultimately counts is whether people go to their own website or eventually make a purchase. Comments and likes don’t mean more money."

Marty Note
I agree. Facebook is failing us. 


Via Cendrine Marrouat - www.socialmediaslant.com
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Time Spent On Facebook Peaked, Now Falling On The Desktop Devices

Time Spent On Facebook Peaked, Now Falling On The Desktop Devices | BI Revolution | Scoop.it

Time spent on Facebook on desktop computers in the U.S. has peaked and now it's falling according to data from comScore


Via Philippe J DEWOST
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Rescooped by Martin (Marty) Smith from The 21st Century
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Psychologists Identify Twitter and Facebook Personality

Psychologists Identify Twitter and Facebook Personality | BI Revolution | Scoop.it
Facebook users are more likely than Twitter users to use social media to counteract loneliness, a study finds.
Via Susan Bainbridge
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Ultimate Guide For Facebook Comments On A Blog

Ultimate Guide For Facebook Comments On A Blog | BI Revolution | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]


Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.


Step 1: Create A Facebook App


Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.


  1. Go to developers.facebook.com
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace

Via Martin Gysler
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Carey Leahy's comment, February 4, 2012 2:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 7:30 AM
Thank you Carey, I'm glad you has noted it... .-)
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The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | BI Revolution | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

  • Don't require same ROI from Social as from everything else (go easier).
  • Don't spend less than 10% of your marketing budget on social media.
  • Be generous with conversion funnel attribution (very generous). 
  • Don't look for Stimulus - Response curves in social. 
  • Invest in social for our FUTURE even if you FAIL now. 
  • Failing just means you need to test more. 
  • Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 

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Facebook's Real ROI Secret? Fan Page Demographics and #BI

Facebook's Real ROI Secret? Fan Page Demographics and #BI | BI Revolution | Scoop.it
How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:

Friendship Marketing
Not long after the Facebook IPO I saw an interesting article asserting that Facebook may hit its stride as a Business Intelligence (#BI) tool. I agree, that much intimate data is calling out for someone to figure out how to use it. 

I've also always felt like Facebook's failure, as a marketing tool is at least partially on us we lucky few Internet marketers. We can’t bold our old ways onto this new way.

I don't buy that Facebook is inherently social and so we will never form financial relationships there. I think we will form deep financial relationships and know our life's vendors as we've never known P&G or even M&M/Mars (I've worked for both).  

 

Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE. 

We can fall out of LOVE when those we love don't love us back. I'm battling State Farm right now after my TV was stolen and, as I wrote the other day, it feels like my TV has been stolen twice: (http://scenttrail.blogspot.com/2013/04/5-tips-to-avoid-epic-customer-service.html). After more than ten years and over $20,000 I am going to walk because I don't feel loved.  

 

Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction. 

 

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Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic]

Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic] | BI Revolution | Scoop.it
Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Martin (Marty) Smith's insight:

If you are still trying to wrap your mind and content around the strange alchemy of Facebook's EdgeRank, study this infographic and you will start to see light at the end of the tunnel. 

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New Guide: How Facebook's New News Feed Changes Your Content Strategy

New Guide: How Facebook's New News Feed Changes Your Content Strategy | BI Revolution | Scoop.it

New HubSpot Guide: How Facebook's New News Feed Changes Your Content Strategy

Martin (Marty) Smith's insight:

Don't usually link in a landing page, but this HubSpot guide to how Facebook's news feed changes impact look, feel and distribution is worth a download. 

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Facebook TO Marketers Time For Click To Action

Facebook TO Marketers Time For Click To Action | BI Revolution | Scoop.it

You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns.


We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. We just took for granted that a Like equated to an opt-in.

***** Cool Scoop by Gregory. Marty

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Rescooped by Martin (Marty) Smith from SocialMedia Source
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5 Vital Facebook Reports Every Community Manager Should Know

5 Vital Facebook Reports Every Community Manager Should Know | BI Revolution | Scoop.it
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Via Manuel Thomas
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Rescooped by Martin (Marty) Smith from SM
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | BI Revolution | Scoop.it

Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency


Via David Blundell, Khaled El Ahmad
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David Blundell's comment, February 8, 2012 1:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Design Killer Facebook Advertising Campaigns

Design Killer Facebook Advertising Campaigns | BI Revolution | Scoop.it
Facebook ads present a good opportunity to complement your inbound marketing efforts.

 

4. Define the Budget

5. Track Your Progress

 

Seems #4 & 5 are the ones most people forget about! :) lol


Via Level343
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