New Facebook Lookalike Audiences = Segments With Reach | BI Revolution |

Facebook lists five ways advertising to similar customers can benefit businesses: fan acquisition, site registration, off-Facebook purchases, coupon claims, and brand awareness. The company says it has been testing lookalike targeting with select businesses for a few weeks now, and the new tool “worked well” both online and offline.

Once businesses get access, they can choose to optimize any type of Facebook ad for “Similarity” or “Greater reach”:

Via Brian Yanish -