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Rescooped by Martin (Marty) Smith from Business Improvement
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The Must Have SME Tool: CRM

The Must Have SME Tool: CRM | BI Revolution | Scoop.it

Customer Relations Management (CRM) in this digital age, requires the deployment of an appropriate software program, in order for any SME business to be truly effective in managing their customers and their relationships with those customers.


A CRM program is not just a tool for sales and marketing types in a business, it should be integral to the business strategy, and used by everyone in the business as part of their respective roles.


This excellent article, explains why CRM is a must have tool for small business owners, and it identifies the top five CRM trends and discusses CRM best practices that you can implement in your business.



Via Daniel Watson
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Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond
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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | BI Revolution | Scoop.it


This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  


Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:


**cope with the stream of communication and


**to distinguish essential information from less important information.


A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year


**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave


It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.


**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.


Here are some takeaways:


**Simplify your cross-channel messaging: improve and personalize your communication


**Marketers must ensure that their messages are targeted and synchronized.


**They should avoid overlapping communication and marketing fatigue. Read white paper 


**They should also let people choose their own communication channels more.


**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.


Via janlgordon
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Rescooped by Martin (Marty) Smith from cross pond high tech
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Big Data's Personal Clouds and ‘VRM’ And Customer Relationship Revolution

Big Data's Personal Clouds and ‘VRM’ And Customer Relationship Revolution | BI Revolution | Scoop.it

A video interview with internet guru Doc Searls, fellow of Harvard University, in which he describes the concept of ‘VRM’ (Vendor Relationship Management) and how it will revolutionise customer relationships.

***** Smart guy and new concept for me, vendor relationship management (VRM), Marty.


Via Philippe J DEWOST
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