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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Design Killer Facebook Advertising Campaigns

Design Killer Facebook Advertising Campaigns | BI Revolution | Scoop.it
Facebook ads present a good opportunity to complement your inbound marketing efforts.

 

4. Define the Budget

5. Track Your Progress

 

Seems #4 & 5 are the ones most people forget about! :) lol


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Interview With A Postmodern Curator

Interview With A Postmodern Curator | BI Revolution | Scoop.it
Some of the students came up with fantastic questions ranging from how a major exhibition such as Postmodernism is designed and curated to interest in the future of our masters programme. This post will present Jane ...
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HBR's 2012 List of Audacious Ideas

HBR's 2012 List of Audacious Ideas | BI Revolution | Scoop.it
Scott Berinato, HBR senior editor, featuring the ideas of Yale economist Robert Shiller, journalist Gregg Easterbrook, and Pulitzer Prize-winning columnist Ellen Goodman.
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The User Interface is the Means, Not the Ends - UX Movement

The User Interface is the Means, Not the Ends - UX Movement | BI Revolution | Scoop.it
Designers pride themselves on the interfaces they design. It's natural to think what one is working on is important. But sometimes designers can get so lost in the interface they forget that it's for the user, not them.
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What Color Should Your Links Be?

What Color Should Your Links Be? | BI Revolution | Scoop.it

In the early days of the web, some of us were young and naïve enough to believe that links needed to be blue and underlined. 

Links are the most important parts of any web page, yet these attributes are the worst possible choices.


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B2B Content Marketing Usage by Tactic - Infographic

B2B Content Marketing Usage by Tactic - Infographic | BI Revolution | Scoop.it

Cool list in rank order from most used to least used tactic.  This is also a great list of different ways to use content marketing in your marketing mix.


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Five Approaches To Content Curation

Five Approaches To Content Curation | BI Revolution | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 


1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 


2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 


3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 


4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 


5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.


And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.


He concludes with a simple but insightful point:


"Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users.


Tools cannot effectively understand the context of the user.


So the challenge is to reduce the noise without filtering information that could be valuable for the user.


Just as a reminder, it would require 413 IBM's BlueGene supercomputers to replicate the operational capabilities of the human brain. So there is no doubt that successful tools need to leverage the human abilities instead of replacing them."


I would additionally underline, how important it is, for those very tools that claim to cater to curators and content curation needs, to better develop their noise filtering abilities without taking away opportunities for relevant discovery, instead of trying to guess what we may prefer or want. 


For all content curation tools this is a urgent challenge to overcome or curators will be very soon incapable themselves of sifting through the huge quantity of news they will be receiving. 


(Curated by Robin Good) 


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janlgordon's comment, December 8, 2011 1:27 AM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 4:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 4:11 AM
thank you Martin!
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For The CEO Of The Future, Social Media Is A Must [Infographic] - SocialTimes.com

For The CEO Of The Future, Social Media Is A Must [Infographic] - SocialTimes.com | BI Revolution | Scoop.it
A new infographic from CEO.com reveals that an increasing number of CEOs are figuring out social media and seeing great success as a result. It looks like the CEO of the future is going to be a whole lot more social.
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20 Better Social Media Marketing Tips

20 Better Social Media Marketing Tips | BI Revolution | Scoop.it

It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid.


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Yellowfin Making Business Intelligence Easy

Yellowfin Making Business Intelligence Easy | BI Revolution | Scoop.it

Yellowfin is a leading Business intelligence Software vendor.

**** Smart move to put dashboard on iPad as it kills 3 birds with a signle stone: we do mobile, we are innovative and cool and take advantage of the iPad's "preferred platform" status (highlighted in latest news area on their site). Marty

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ETL = Extract, Transform, Load

ETL = Extract, Transform, Load | BI Revolution | Scoop.it

*** I love the Business Intelligence space. You have to speak Klingon to uderstand this stuff (lol). ETL or Extract, Transform, Load is a cool acronym in a sea of cool acronyms. Love to learn new Klingon. Marty

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Quora

Quora | BI Revolution | Scoop.it
Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.

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*** Quora may be the best exmaple of Confucius QA combined with crowdsourcing on the planet. Its application to business intelligence is in their broad horizontal reach and Wikipedia-like crowdsourcing. Since Quora isn't inside your stack, it isn't operationally helpful EXCEPT when starting up a new idea. New ideas, ideas without ready benchmarks, can be hard to forecast or even know if it makes sense to journey in such an unknown direction. As Quora's archive grows it maybe applicable to inside the stack operational anlaysis, until then use it when starting up a new idea as it may be the only and best source of SWAGs.

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Taking Control of Your Firm's Business Intelligence App - Datamation

Taking Control of Your Firm's Business Intelligence App - Datamation | BI Revolution | Scoop.it
BI programs are key navigational tools for tech executives, yet the IT department is typically out of the loop.
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Starbucks Over 26 Million Mobile Payments

Starbucks Over 26 Million Mobile Payments | BI Revolution | Scoop.it
Starbucks is seeing a big success in their mobile initiatives. In January, the company started its Starbucks mobile app, which allows users to pay for their coffee (and ...

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Web 2.0 Summit 2011: Mary Meeker, "Internet Trends"

Mary Meeker (Kleiner Perkins Caufield & Byers) (RT @markcoker: Don't miss: Mary Meeker's always-excellent Web 2.0 Summit presentation on Internet trends: http://t.co/yhYWgwV0...)...
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Web 3.0 Has Already Begun

Web 3.0 Has Already Begun | BI Revolution | Scoop.it

Web 3.0 has begun and its not what you think. I don’t think many people realized what Web 2.0 was until we were at the height of it, and already seeing the capabilities that had been set out years before it.

 

But imagine if we had all realized in 2001 what was possible and all of the major social and technical shifts that would rise the an explosion of innovation and opportunity by 2006.


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Kabam Chooses Google+ For Exclusive Godfather Launch

Kabam Chooses Google+ For Exclusive Godfather Launch | BI Revolution | Scoop.it
Fast CompanyKabam Chooses Google+ For Exclusive Godfather LaunchGamasutraToday, Kabam announced that its previously announced social game based on the Godfather franchise will debut as a timed exclusive on Google+.
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Twitter As BI Platform

Twitter As BI Platform | BI Revolution | Scoop.it

"While Twitter is already a leading platform for information distribution, a few aspects of its redesign today show how it's strengthening itself in this area."

 

Has Twitter assimilated the idea that Facebook pioneered: open the plaform up for app developers?

 

Via @nosocialmedia


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Twitter's Brand New Look

Twitter's Brand New Look | BI Revolution | Scoop.it
Twitter today announced two major changes to its interface that include a Twitter page for Brands and a new Twitter design that improves its multimedia capabilities as well 3 other major modifications....
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A Hub by Any Other Name « R&D Ruminations

A Hub by Any Other Name « R&D Ruminations | BI Revolution | Scoop.it

The bottom line for both approaches is that they exist to solve the problem that, despite the growth of improvement efforts, we continue to repeat the tragedy of local innovation “dying on the vine.” What is clearly needed and what Carnegie and Glazer and colleagues are developing and promoting is an infrastructure that allows us to cull and synthesize the best of what we know from scholarship and practice, rapidly develop and test prospective improvements, deploy what we learn about what works in schools and classrooms, and add to our knowledge to continuously improve the performance of the system.


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10 SEO Trends You Can’t Ignore If You Want High Rankings

10 SEO Trends You Can’t Ignore If You Want High Rankings | BI Revolution | Scoop.it
TweetShare TweetShare The age of SEO being simple is over. You’re responsibilities have been massively upgraded by a flood of new SEO trends. So how do you keep up? Great post Shirley. Google changes things in bursts and this feels like a big one. Morten scooped Google scooped how G is buying a company a day. My thought is even the big G is worried right now. Scary.
Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Radian6 - Social Media Monitoring and Engagement

Radian6 - Social Media Monitoring and Engagement | BI Revolution | Scoop.it
Social Media Monitoring and Engagement...

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*** I keep coming back to radian6, a ORM (online reputation mangement) tool set that manages BIG DATA and has another side, a more marketing / brand deveopment side, that is cool and rarely exploited to full potential. As we News Jack everything and respond to a constant NOW there are some things we need to curate such as the organic nature of brands best accomplished in some alchemist way, some secret way with a tool meant for other things (like radian6 I'm thinking). Marty

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10 Business Intelligence Tools for the iPad

10 Business Intelligence Tools for the iPad | BI Revolution | Scoop.it
Gartner predicts that by 2013, 33% of business intelligence functionality will be consumed on mobile devices.


**** Just me or does anyone else think the iPad is going to revolutionize many things - BI being one of them? I heard a speaker discuss "swiping behavior" and the implications to Google of "no clicks" the other day on a panel with a Google guy who seemed unruffled (good to be the King). 

The iPad is so ROBUST operationally and it makes the ditch digging of BI (or any analytics) FUN. What is that worth? Marty

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Welcome to Yurbi - Affordable Enterprise Business Intelligence

Welcome to Yurbi - Affordable Enterprise Business Intelligence | BI Revolution | Scoop.it
Yurbi is the new paradigm of business intelligence; a self-service model lifts the burden from IT and puts power into the hands of the business user.

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**** Cool startup bi company. Simple, clean pricing model and app based (seems to be a trend). Apps, the cloud and mobile seem to be changing the backend of the bi space solving the "by the time we spec it, build it and get it then it is too late" enterprise bi problem. Marty

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Business Intelligence | Ever New Technologies

Business Intelligence | Ever New Technologies | BI Revolution | Scoop.it

Liked the simplicity and clarity of language and meu structure on this site ... and that graphic is now in my bi presenation deck :).

...

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