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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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How we use data: To learn from a metric, break it apart

How we use data: To learn from a metric, break it apart | BI Revolution | Scoop.it

To explain our approach, let’s use an example applicable to anyone with a website: traffic sources. We care about traffic sources because if we can better understand who’s sending us new users, we can better serve those users. Most tools like Google Analytics offer lots of data about traffic sources. For each source we can consider a range of metrics, from the number of visitors, to how long they spend on the site, how many of them sign up, and more.

To get to the trends we care about, though, we need to take a step back. First, we should focus our attention on the single most important metric; then, to find the trends, we can take that metric and break it apart — that is, we can look at its components. While the overall metric can help us understand which items are most important, its components will tell us why they are important.

For many online businesses like us, that key metric for web traffic is straightforward enough: revenue. Of course all of the other metrics around engagement are important too, but ultimately we hope traffic will drive people to sign up and purchase a plan.


Via paulo oliveira
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Martin (Marty) Smith's comment, February 10, 2012 5:11 PM
Agree as a former Director Ecommerce I can Atest to the idea that what is actionable often requires component part breakdown and then reassembly. Great Scoop Paulo hope you will enter our Curation Contest (have a scoop called Content Curation Contest).
Rescooped by Martin (Marty) Smith from Social Engagement
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5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | BI Revolution | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. Here are five ready-made spreadsheets you can copy for free.
Via Ken Horst
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Rescooped by Martin (Marty) Smith from Curation Revolution
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Internet Marketing Is Alive And Magical

Internet Marketing Is Alive And Magical | BI Revolution | Scoop.it
Bursts, Links and understanding how WE must change to be GREAT Internet marketers is a FURTHER journey only a few will take....

Wrote this on Satuerday when I was supposed to be doing something else. Was fun and have received lots of positive feedback. Marty
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics | BI Revolution | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?

Via paulo oliveira
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Rescooped by Martin (Marty) Smith from Business Improvement
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Creating the Desire for Change

Creating the Desire for Change | BI Revolution | Scoop.it

When change in the way your business operates becomes inevitable, it is imperative that you create in your employees, the desire for participating in the process of effecting the required change.


We all know that resistence to proposed change, is one of the biggest stumbling blocks faced by managers, in introducing any significant change in a business. Creating desire for the change in your employees is a key step in ensuring that the necessary change is successfully introduced.


This excellent article, outlines 5 actionable outcomes needed to efffectively introduce any change, and suggests 5 strategies for creating the desire in your employees for the change process to be successful.


Via Daniel Watson
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Sharifah Raudhah AlQudsy's curator insight, May 4, 2014 9:43 AM

Yes I believe we should not jump the gun without first creating and stimulating desire to change.

Rescooped by Martin (Marty) Smith from Psychology of Consumer Behaviour
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6 Social Media Rules For Creating Brand Evangelists

6 Social Media Rules For Creating Brand Evangelists | BI Revolution | Scoop.it
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.

Via k3hamilton
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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Build a Better Tweet

Build a Better Tweet | BI Revolution | Scoop.it

"A new study from Carnegie Mellon’s School of Computer Science called “Who Gives a Tweet: Evaluating Microblogging Content Value”"

 

There is some good research and advice in this article.

 

Via @MeganHillWriter


Via Mike Ellsworth
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Scooped by Martin (Marty) Smith
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Curation And 3 R's of Content Marketing

Curation And 3 R's of Content Marketing | BI Revolution | Scoop.it

Two-thirds of tweets are either "so-so" or not worth reading at all.  So says a study from researchers at Carnegie Mellon University, MIT and Georgia Tech.

There is a delightful irony that I fo...

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Martin (Marty) Smith's comment, February 10, 2012 12:35 AM
Heiko thanks for he rescoop, Mike Elsworth is its origin and he is one of my favorite curators.
Tom George's comment, February 10, 2012 10:10 AM
Just FYI IB was using major server resources so last 36 hours has been slow, it is in the process of being rectified. I will let you know when all systems are go.
Mike Ellsworth's comment, February 10, 2012 10:44 AM
Thanks Heiko for the rescoop and Marty for the original and Deborah for the comment! This is a really interesting finding from the Twitter study and confirms the value of curation in today's giant firehouse of information environment.
Rescooped by Martin (Marty) Smith from Social Gaming & The Gamification of Social Media
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The #Gamification Of #DirectSales

The #Gamification Of #DirectSales | BI Revolution | Scoop.it
This your source for the daily news about how people are applying Gamification to Direct Sales from around the social web.   Kyle Newton@GamplifyGamplify.net (The #Gamification Of #DirectSales is out!

Via Anise Smith
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Martin (Marty) Smith's comment, February 7, 2012 9:55 PM
Cool and I just wrote about how i thought gamification would be takig over just about every thing and here Anise is finishing my thoughts once again :). Martin
Anise Smith's comment, February 7, 2012 10:00 PM
Hi Martin! You know what they say, great minds think alike. :-)
Rescooped by Martin (Marty) Smith from Innovations in e-Learning
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Experiments in Free Education: The Audacity of Udacity

Experiments in Free Education: The Audacity of Udacity | BI Revolution | Scoop.it
Have you ever read a newspaper or magazine article that made the hair stand up on the back of your neck, but you weren't sure at first why?

Consider this interesting piece in the February 3 issu...
Via k3hamilton
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Scooped by Martin (Marty) Smith
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BI Moving to the Cloud

BI Moving to the Cloud | BI Revolution | Scoop.it

Forbes Survey shows BI is cloud bound

"In our current hyper-competitive global economy, business intelligence and analytics stand out as tools and technologies that can help organizations keep ahead of markets while keeping in tune with customers."

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Rescooped by Martin (Marty) Smith from Augmented Reality & The Future of the Internet
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Business Card Blippar

JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards by using Blippar™, the ...

Via Anise Smith
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Rescooped by Martin (Marty) Smith from Into the Driver's Seat
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Excel for Educators: Friends Don't Let Friends Use Pie Charts

Excel for Educators: Friends Don't Let Friends Use Pie Charts | BI Revolution | Scoop.it

Pie charts work best when comparing the proportions of two categories. But the problem with pie slices is that it is difficult for users to compare the area of the slices. If you just need to communicate something very basic ("A is bigger than B"), it's probably okay. However, if you need users to understand details (or change over time), then a bar chart is a better graphic. People are much more accurate at reading length, rather than wedges. Labels are simpler to apply. (Although this is kind of an ugly example of pie vs. bar, it does make a good point about why bar graphs are better.) Take a look at this redesign of a pie chart to bar graph on Junk Charts for a good illustration of some of the issues.


Via Jim Lerman
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Rescooped by Martin (Marty) Smith from Into the Driver's Seat
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Educational Technology Guy: Project Based Learning

Educational Technology Guy: Project Based Learning | BI Revolution | Scoop.it

Project Based Learning (PBL) is a great way to teach students content, 21st century skills, and engage them in something fun and educational. I spoke more about PBL in an earlier blog (http://www.techlearning.com/blogs_ektid17052.aspx) and we had some great reader comments (Tech&Learning, May 2009, page 14). Today I'd like to give some tips and ideas on how to get started with PBL in your classroom.


Via Jim Lerman
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Rescooped by Martin (Marty) Smith from Gamification in Schools
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The Gamified Classroom

The Gamified Classroom | BI Revolution | Scoop.it
Part IV: Looking at Busy Work This is the fourth part of an ongoing series on the role of gamification in modern education by Andrew Proto.
Via Simon Pankhurst
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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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6 Reasons You Need to Charge More

6 Reasons You Need to Charge More | BI Revolution | Scoop.it

I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times.

 

The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed...


Via Nebojsa Stojanovic
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | BI Revolution | Scoop.it

By Neil Patel

 

Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it.It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.

 

What’s a marketing professional to do?

 

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Download Social Media Tools Guide:  http://bit.ly/wJAQIK 


Via maxOz
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Rescooped by Martin (Marty) Smith from "Social Media"
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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | BI Revolution | Scoop.it
Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.
Via Khaled El Ahmad, Jose H. Flores
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Rescooped by Martin (Marty) Smith from SM
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | BI Revolution | Scoop.it

Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency


Via David Blundell, Khaled El Ahmad
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David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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Predictive Buyer Modeling Changing Future of B2B

Predictive Buyer Modeling Changing Future of B2B | BI Revolution | Scoop.it
I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the.

Via Sam Wee
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Rescooped by Martin (Marty) Smith from AniseSmith QR codes
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QR Codes 2012 beyond the hype? A look at statistics.

QR Codes 2012 beyond the hype? A look at statistics. | BI Revolution | Scoop.it
Guias y presentaciones de QR Codes 2012 beyond the hype? A look at statistics.. Encuentra guias relacionadas con QR Codes 2012 beyond the hype? A look at statistics. (QR Codes 2012 beyond the hype? A look at statistics..

Via Anise Smith
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Martin (Marty) Smith's comment, February 7, 2012 9:55 PM
You are the QR Code master my friend.
Anise Smith's comment, February 7, 2012 10:02 PM
Hey there :-) I try to learn what I can and spread the information. It such a fun technology!
Rescooped by Martin (Marty) Smith from Data Visualization and Infographics
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A Code of Ethics for Data Visualization Professionals

A Code of Ethics for Data Visualization Professionals | BI Revolution | Scoop.it
Data Visualization is a relatively new field and as such, it has a lot of maturing to do. And part of that process is determining what is acceptable practice. (RT @VisionsCarto: Visualisation : un code éthique ?
Via andres taborga
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Scooped by Martin (Marty) Smith
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Business Intelligence On Move 2012

Business Intelligence On Move 2012 | BI Revolution | Scoop.it
Business intelligence on the move | Technology Spectator: http://t.co/Ma7uiCnO via @AddThis...
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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2012: The Year Of Social Business Strategy

2012: The Year Of Social Business Strategy | BI Revolution | Scoop.it
2012: The Year Of Social Business Strategy...

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.

 

Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

 

As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.

 

2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.



Via maxOz
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maxOz's comment, February 29, 2012 3:07 AM
Fred my pleasure, cheers
Michelle Gilstrap's curator insight, April 18, 2013 3:50 PM

Social business Strategy, what is it do we know enough? It isn't going away and now is the time to learn.