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Rescooped by Martin (Marty) Smith from Social Engagement
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5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | BI Revolution | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. Here are five ready-made spreadsheets you can copy for free.
Via Ken Horst
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Rescooped by Martin (Marty) Smith from Curation Revolution
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Internet Marketing Is Alive And Magical

Internet Marketing Is Alive And Magical | BI Revolution | Scoop.it
Bursts, Links and understanding how WE must change to be GREAT Internet marketers is a FURTHER journey only a few will take....

Wrote this on Satuerday when I was supposed to be doing something else. Was fun and have received lots of positive feedback. Marty
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics | BI Revolution | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?

Via paulo oliveira
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Rescooped by Martin (Marty) Smith from Business Improvement
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Creating the Desire for Change

Creating the Desire for Change | BI Revolution | Scoop.it

When change in the way your business operates becomes inevitable, it is imperative that you create in your employees, the desire for participating in the process of effecting the required change.


We all know that resistence to proposed change, is one of the biggest stumbling blocks faced by managers, in introducing any significant change in a business. Creating desire for the change in your employees is a key step in ensuring that the necessary change is successfully introduced.


This excellent article, outlines 5 actionable outcomes needed to efffectively introduce any change, and suggests 5 strategies for creating the desire in your employees for the change process to be successful.


Via Daniel Watson
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Sharifah Raudhah AlQudsy's curator insight, May 4, 6:43 AM

Yes I believe we should not jump the gun without first creating and stimulating desire to change.

Rescooped by Martin (Marty) Smith from Psychology of Consumer Behaviour
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6 Social Media Rules For Creating Brand Evangelists

6 Social Media Rules For Creating Brand Evangelists | BI Revolution | Scoop.it
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.

Via k3hamilton
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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Build a Better Tweet

Build a Better Tweet | BI Revolution | Scoop.it

"A new study from Carnegie Mellon’s School of Computer Science called “Who Gives a Tweet: Evaluating Microblogging Content Value”"

 

There is some good research and advice in this article.

 

Via @MeganHillWriter


Via Mike Ellsworth
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Scooped by Martin (Marty) Smith
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Curation And 3 R's of Content Marketing

Curation And 3 R's of Content Marketing | BI Revolution | Scoop.it

Two-thirds of tweets are either "so-so" or not worth reading at all.  So says a study from researchers at Carnegie Mellon University, MIT and Georgia Tech.

There is a delightful irony that I fo...

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Martin (Marty) Smith's comment, February 9, 2012 9:35 PM
Heiko thanks for he rescoop, Mike Elsworth is its origin and he is one of my favorite curators.
Tom George's comment, February 10, 2012 7:10 AM
Just FYI IB was using major server resources so last 36 hours has been slow, it is in the process of being rectified. I will let you know when all systems are go.
Mike Ellsworth's comment, February 10, 2012 7:44 AM
Thanks Heiko for the rescoop and Marty for the original and Deborah for the comment! This is a really interesting finding from the Twitter study and confirms the value of curation in today's giant firehouse of information environment.
Rescooped by Martin (Marty) Smith from Social Gaming & The Gamification of Social Media
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The #Gamification Of #DirectSales

The #Gamification Of #DirectSales | BI Revolution | Scoop.it
This your source for the daily news about how people are applying Gamification to Direct Sales from around the social web.   Kyle Newton@GamplifyGamplify.net (The #Gamification Of #DirectSales is out!

Via Anise Smith
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Martin (Marty) Smith's comment, February 7, 2012 6:55 PM
Cool and I just wrote about how i thought gamification would be takig over just about every thing and here Anise is finishing my thoughts once again :). Martin
Anise Smith's comment, February 7, 2012 7:00 PM
Hi Martin! You know what they say, great minds think alike. :-)
Rescooped by Martin (Marty) Smith from Innovations in e-Learning
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Experiments in Free Education: The Audacity of Udacity

Experiments in Free Education: The Audacity of Udacity | BI Revolution | Scoop.it
Have you ever read a newspaper or magazine article that made the hair stand up on the back of your neck, but you weren't sure at first why?

Consider this interesting piece in the February 3 issu...
Via k3hamilton
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Scooped by Martin (Marty) Smith
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BI Moving to the Cloud

BI Moving to the Cloud | BI Revolution | Scoop.it

Forbes Survey shows BI is cloud bound

"In our current hyper-competitive global economy, business intelligence and analytics stand out as tools and technologies that can help organizations keep ahead of markets while keeping in tune with customers."

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Rescooped by Martin (Marty) Smith from Augmented Reality & The Future of the Internet
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Business Card Blippar

JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards by using Blippar™, the ...

Via Anise Smith
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Rescooped by Martin (Marty) Smith from A Cultural History of Advertising
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Duke University Subliminal Ad Experiment- Apple logo makes you creative

Duke University experiment that suggests that subliminal perception really does work. 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."



Cool and in my backyard. thanks
Via k3hamilton
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Rescooped by Martin (Marty) Smith from Content Curation World
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New Teachers Should Become Content Curators

Curtis Bonk, professor emeritus at Indiana University, shares in this interview I did with him two years ago, what he thinks are the new skills required to teachers of the 21st century to leverage the power of the Internet for learning. And curation is among them.


Via Robin Good
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Mayra Aixa Villar's comment, February 5, 2012 8:38 AM
Many thanks for sharing this, Robin! I couldn´t agree more with the prediction that 21st century education will definitely need "super e-coaches" with 3 characteristics (1) domain expertise, (2) a deep understanding of the Internet for learning and teaching purposes and (3) counselling skills. If we, as teachers, are able to perform this task, this, in turn, can also serve as a model for our students so they can develop themselves the necessary skills to integrate and make sense of the vast information available. Skills that they will certainly need for their future.
Robin Good's comment, February 5, 2012 9:45 AM
Thank you Mayra! Glad to be on the same wavelength!
Rescooped by Martin (Marty) Smith from Gamification in Schools
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The Gamified Classroom

The Gamified Classroom | BI Revolution | Scoop.it
Part IV: Looking at Busy Work This is the fourth part of an ongoing series on the role of gamification in modern education by Andrew Proto.
Via Simon Pankhurst
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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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6 Reasons You Need to Charge More

6 Reasons You Need to Charge More | BI Revolution | Scoop.it

I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times.

 

The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed...


Via Nebojsa Stojanovic
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | BI Revolution | Scoop.it

By Neil Patel

 

Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it.It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.

 

What’s a marketing professional to do?

 

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Download Social Media Tools Guide:  http://bit.ly/wJAQIK 


Via maxOz
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Rescooped by Martin (Marty) Smith from "Social Media"
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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | BI Revolution | Scoop.it
Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.
Via Khaled El Ahmad, Jose H. Flores
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Rescooped by Martin (Marty) Smith from SM
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | BI Revolution | Scoop.it

Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency


Via David Blundell, Khaled El Ahmad
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David Blundell's comment, February 8, 2012 1:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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Predictive Buyer Modeling Changing Future of B2B

Predictive Buyer Modeling Changing Future of B2B | BI Revolution | Scoop.it
I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the.

Via Sam Wee
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Rescooped by Martin (Marty) Smith from AniseSmith QR codes
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QR Codes 2012 beyond the hype? A look at statistics.

QR Codes 2012 beyond the hype? A look at statistics. | BI Revolution | Scoop.it
Guias y presentaciones de QR Codes 2012 beyond the hype? A look at statistics.. Encuentra guias relacionadas con QR Codes 2012 beyond the hype? A look at statistics. (QR Codes 2012 beyond the hype? A look at statistics..

Via Anise Smith
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Martin (Marty) Smith's comment, February 7, 2012 6:55 PM
You are the QR Code master my friend.
Anise Smith's comment, February 7, 2012 7:02 PM
Hey there :-) I try to learn what I can and spread the information. It such a fun technology!
Rescooped by Martin (Marty) Smith from Data Visualization and Infographics
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A Code of Ethics for Data Visualization Professionals

A Code of Ethics for Data Visualization Professionals | BI Revolution | Scoop.it
Data Visualization is a relatively new field and as such, it has a lot of maturing to do. And part of that process is determining what is acceptable practice. (RT @VisionsCarto: Visualisation : un code éthique ?
Via andres taborga
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Scooped by Martin (Marty) Smith
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Business Intelligence On Move 2012

Business Intelligence On Move 2012 | BI Revolution | Scoop.it
Business intelligence on the move | Technology Spectator: http://t.co/Ma7uiCnO via @AddThis...
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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2012: The Year Of Social Business Strategy

2012: The Year Of Social Business Strategy | BI Revolution | Scoop.it
2012: The Year Of Social Business Strategy...

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.

 

Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

 

As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.

 

2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.



Via maxOz
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maxOz's comment, February 29, 2012 12:07 AM
Fred my pleasure, cheers
Michelle Gilstrap's curator insight, April 18, 2013 12:50 PM

Social business Strategy, what is it do we know enough? It isn't going away and now is the time to learn.

Rescooped by Martin (Marty) Smith from Social Media Optimization & Search Engine Optimization
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SEO Tips: Driving website traffic from off line activity

SEO Tips: Driving website traffic from off line activity | BI Revolution | Scoop.it
People often think the best way to get visitors onto their website is by focusing marketing efforts online, such as using social media, SEO or pay per click advertising, but there is quite a lot of traffic to be had from your day to day offline...

Via Lesley Rodgers, Anise Smith
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Rescooped by Martin (Marty) Smith from Presentations that matter
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Social Media for B2Bs: Learning To Package Stories

B2B organizations can as easily drive great social content as B2Cs.

Via XPLAIN
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Martin (Marty) Smith's comment, February 5, 2012 5:59 AM
Funny how most B2Bs I speak with think social doesn't apply so helpful article thanks.