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Rescooped by Martin (Marty) Smith from Curation Revolution
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ScentTrail Marketing: We The Web Kids Manifesto

ScentTrail Marketing: We The Web Kids Manifesto | BI Revolution | Scoop.it

***** Found this great read this morning that helped me think of Generation Next in new way. Embedded on my blog so I wouldn't lose it and highly recommended for anyone who wants to reach a generation who has, unlike mine, grown up online.

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Rescooped by Martin (Marty) Smith from Collaboration & Crowdsourcing in Social Media Communities
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Content Engagement Report

Content Engagement Report | BI Revolution | Scoop.it

**** I went to college with Rebecca and she is beyond smart. Her Altimeter group engagement study is one of the most important things I've read in a long time and I read A LOT of Internet marketing stuff. Great job RL. Marty

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.
It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people will disconnect in order to preserve the integrity of their stream.


Via Heiko Idensen
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Rescooped by Martin (Marty) Smith from Pinterest
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Building An Active Culture On Pinterest

Building An Active Culture On Pinterest | BI Revolution | Scoop.it

The yogurt company aims to appeal to its fans' varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel.


Via Kelly Lieberman
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Rescooped by Martin (Marty) Smith from Pinterest
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Pinterest Brand Dos and DON'Ts

Pinterest Brand Dos and DON'Ts | BI Revolution | Scoop.it
New social media platform Pinterest has reached a tipping point. ...

 

Posted first pins today and appreciate the cautionary tales here. Marty


Via Kelly Lieberman
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Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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6 Reasons To Use Pinterest for Marketing

6 Reasons To Use Pinterest for Marketing | BI Revolution | Scoop.it
Learn why your business should jump on the Pinterest bandwagon for marketing.

Via Sam Wee
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Rescooped by Martin (Marty) Smith from WEBOLUTION!
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Pinterest keeps and engages members better than Twitter, data shows (exclusive) | VentureBeat

Pinterest keeps and engages members better than Twitter, data shows (exclusive) | VentureBeat | BI Revolution | Scoop.it
To pin or not to pin: That is the question on Pinterest.

Via Kelly Lieberman, Jimi Paradise
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Martin (Marty) Smith's comment, February 15, 2012 7:36 PM
Wow great data Kelly. Zthanks. Marty
Martin (Marty) Smith's comment, February 16, 2012 10:54 PM
This chart rocks. TY Kelly.
Rescooped by Martin (Marty) Smith from Pinterest
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High Point Market Pinterest Praised

High Point Market Pinterest Praised | BI Revolution | Scoop.it
HIGH POINT — The High Point Market has received recognition for its use of the social media website Pinterest, according to the High Point Market Authority.

Via Kelly Lieberman
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Rescooped by Martin (Marty) Smith from About Google+
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Google+ Most Popular With Male Users, Students [INFOGRAPHIC]

Google+ Most Popular With Male Users, Students [INFOGRAPHIC] | BI Revolution | Scoop.it
The stereotypical Google+ user is a male engineer, but that’s only half right. According to new research, Google+ is still definitely male-skewing, but students outnumber software engineers by a wide margin.
Via Diego Orzalesi
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Rescooped by Martin (Marty) Smith from CareerOz
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How Higher Education Is Going Digital #Infographic

How Higher Education Is Going Digital #Infographic | BI Revolution | Scoop.it

By Matt Silverman - http://bit.ly/yi5xEd 

@matt_silverman + @OU_com

 

Etextbooks and online learning communities are just a few of the ways colleges and universities are dabbling in digital. People are talking about digital tech’s opportunity to improve the classroom.

Much of the discussion has been focused on digital textbooks.

 

Apple’s recent announcement of iBooks for education has caused a stir over whether texts delivered on an expensive and propriety device like the iPad are really feasible.

 

Meanwhile at the university level, many schools are dipping their toes in the promise of a digital future, and it’s not just about textbooks.

 

The folks at OnlineUniversities.com -  http://bit.ly/zUdjDY  have compiled the Infographic that explores the pros and cons of various platforms and technologies that have found their way into the halls of higher ed.

 

This graphic breaks it down:  


 

http://on.mash.to/yXSEis 


Via maxOz
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Scooped by Martin (Marty) Smith
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How to Be Successful in a Connected World [Infographic]

How to Be Successful in a Connected World [Infographic] | BI Revolution | Scoop.it
This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" (How to Be Successful in a Connected World [Infographic]...
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012 | BI Revolution | Scoop.it

By Sarah Radwanick - http://bit.ly/x2J7cH 

@comscore


comScore just released its 2012 U.S. Digital Future in Focus Report -[Dowload: http://bit.ly/AiB3ic ] , which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what these trends mean for the year ahead.


This Report is the next generation of our former Digital Year in Review report series, which primarily focused on the past year’s events, whereas we now turn more of our attention to the implications for the year ahead and help bring the future into focus for digital marketers.


For a preview of the key trends and issues discussed in the report, have a listen to what some of comScore’s industry experts are expecting will drive the digital media narrative in the next year:


http://bit.ly/Ar7TIE 


Via maxOz
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Rescooped by Martin (Marty) Smith from Business Model Engineering
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Social Business or Social Media?

Social Business or Social Media? | BI Revolution | Scoop.it

What does a social business model look like, where each part of an organization is leveraging the social web, and social networks specific to their strategy? A Venn Diagram approach ...


Via Peter Hoeve
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Rescooped by Martin (Marty) Smith from Curation Revolution
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ScentTrail Marketing: What Is A Customer Review?

ScentTrail Marketing: What Is A Customer Review? | BI Revolution | Scoop.it

What is a Customer Review? Something I LOVED as an Ecommerce Director. MY SentTrail post about how ecommere was into social marketing long before Facebook or Twitter. Marty

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Rescooped by Martin (Marty) Smith from Social Engagement
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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | BI Revolution | Scoop.it

Before you can choose a social media dashboard for your company or client, you need to be able to answer the 8 questions in this post.

 

After, you've answered the questions, you will find a great list of 40 resources to help our you achieve your company's social media objectives.


Via Ken Horst
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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Why Your Business Must Go Social

Why Your Business Must Go Social | BI Revolution | Scoop.it

By Wix - http://bit.ly/A2t77B 

@Wix


Social brand awareness, social engagement, social advertising, social ROI – see the pattern?

Social is the way to go.


The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out.


Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few.


This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.


If your business isn’t yet social-friendly, you’d want to start making changes after viewing this: - http://bit.ly/wvO8lc 


Click here to enlargehttp://bit.ly/w22A6x 


Via maxOz
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Rescooped by Martin (Marty) Smith from Content Curation World
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Intelligent Visual Bookmarking: Collect - Organize - Access - Retain with Mind iT

Intelligent Visual Bookmarking: Collect - Organize - Access - Retain with Mind iT | BI Revolution | Scoop.it

Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access.

 

Get started in 3 easy steps:

1. Create a user account here
2. Install the browser add-on (big orange button to your right)
3. Create your first linkmap here (to learn more about linkmaps, see below)

To view your list of linkmaps, press on the "My Maps" button on the MindiT menu.

...

"MindiT is a free online graphical bookmark manager. ...specifically designed MindiT to promote rapid collection, management, and access to online information."

 

To learn more, check out the short video tutorial

 

The common trait to all the tasks above: they all require massive online research.

This is where MindiT comes in.

Collect - Organize - Access - Retain

MindiT is built on the premise that a clean, concise, colorful graphical representation of bookmarks is much more intuitive and useful than the standard list or tree based solutions commonly available.

 

More info: http://www.mindit-bookmarking.com/  


Via evangelina chavez, Heiko Idensen, Robin Good
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Rescooped by Martin (Marty) Smith from :: The 4th Era ::
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Bryan Alexander: Emerging Learning Technologies | DMLcentral

Bryan Alexander: Emerging Learning Technologies | DMLcentral | BI Revolution | Scoop.it

From Howard Rheingold

 

These days, he writes for publications such as Educause Review and roams the world of liberal arts colleges, weaving networks of people, media, and pedagogy through future practices such as prediction markets, scenarios, and indicators. Don't take my word for it. Check out the video and experience his raw energy directly. A few excerpts:

 

What does it mean to read on a Kindle, to read on an iPad, to read on a phone? Are we in the era of social reading, where you and I can read the same book, and then share annotations through the web or through mutual devices? Trying to figure out the specific technologies in some ways is not as important as looking at how we make use of it.

 

 


Via Jim Lerman
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Rescooped by Martin (Marty) Smith from Website Typography
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How Disregarding Design Limits The Power Of Content | Smashing Magazine

How Disregarding Design Limits The Power Of Content | Smashing Magazine | BI Revolution | Scoop.it
We all need to give serious thought to how design and content interact. Imagery, and especially the subtle interplay of imagery and text, deserve to remain active parts of digital expression.
Via Stefano Bossi
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Rescooped by Martin (Marty) Smith from The 21st Century
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PLN: Your Personal Learning Network Made Easy

PLN: Your Personal Learning Network Made Easy | BI Revolution | Scoop.it
What is a PLN?
If I had to define what a ‘Personal Learning Network’ is, I would keep it simple and broad:
n. - the entire collection of people with whom you engage and exchange information, ...
Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's comment, February 25, 2012 11:45 PM
Thanks for the re-scoop Giselle. Hope you continue to find useful information. Susan
Jennie Finafrock's curator insight, July 6, 2014 1:17 PM

This blog offers sevral web 2.0 tools that can be used to expand a PLN such as: social networking, microblogging, wikis, webinars, etc...

Rescooped by Martin (Marty) Smith from Bootstrapping Social Media Tools & Apps
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Google+ Facts and Figures [infographic] @BerriePelser

Google+ Facts and Figures [infographic] @BerriePelser | BI Revolution | Scoop.it
Google+ Facts and Figures Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.
Via WordPress SEO & Social Media, OsakaSaul
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Rescooped by Martin (Marty) Smith from Teaching in the XXI Century
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Transliteracy- QR Codes & Art « 21st Century Learning

Transliteracy- QR Codes & Art « 21st Century Learning | BI Revolution | Scoop.it

"The ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks. The modern meaning of the term combines literacy with the prefix trans-, which means “across; through”, so a transliterate person is one who is literate across multiple media." ...


Via Sue Thomas, João Greno Brogueira
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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Microsoft Launches Curation Site msnNow

Microsoft Launches Curation Site msnNow | BI Revolution | Scoop.it

**** Welcome to the NFL Microsoft. Marty

 

'Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place.

 

The site, msnNow, "cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying about them, and why they matter," the software maker said.

 

MsnNow captures feeds from Facebook, Twitter, Bing, BreakingNews.com, and other sites. Microsoft said content is chosen through the use of special algorithms that measure which topics are generating the most buzz around the Web.

 

The site features a rotating carousel of top stories at the top of the page, and a sidebar panel on the right that lists the "biggest movers."

 

MsnNow also features a prominent Bing search box, an indication that Microsoft is hoping the site will drive traffic to its search engine.'

 

[read full article http://j.mp/AcAPpm and check out the site here: http://now.msn.com

 

The best fast follower in history does it again!


Via Giuseppe Mauriello, Tom George, Mike Ellsworth
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Scooped by Martin (Marty) Smith
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Be Careful Using AdWords for Keyword Research

Be Careful Using AdWords for Keyword Research | BI Revolution | Scoop.it
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts).

Love this line of Rand's, "Google only lies through omission." Good, helpful article. Marty
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Rescooped by Martin (Marty) Smith from The 21st Century
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State of the Blogosphere 2011: Part 1

State of the Blogosphere 2011: Part 1 | BI Revolution | Scoop.it

Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere.


Via Dr. Susan Bainbridge
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Rescooped by Martin (Marty) Smith from Innovations in e-Learning
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NMC Horizon Report: 2012 Higher Education Edition -YouTube video

http://nmc.org The New Media Consortium (NMC) and EDUCAUSE Learning Initiative (ELI) jointly released the NMC Horizon Report: 2012 Higher Education Edition. ...

Via k3hamilton
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