***** Found this great read this morning that helped me think of Generation Next in new way. Embedded on my blog so I wouldn't lose it and highly recommended for anyone who wants to reach a generation who has, unlike mine, grown up online.
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**** I went to college with Rebecca and she is beyond smart. Her Altimeter group engagement study is one of the most important things I've read in a long time and I read A LOT of Internet marketing stuff. Great job RL. Marty
Via Heiko Idensen
@matt_silverman + @OU_com
Etextbooks and online learning communities are just a few of the ways colleges and universities are dabbling in digital. People are talking about digital tech’s opportunity to improve the classroom.
Much of the discussion has been focused on digital textbooks.
Apple’s recent announcement of iBooks for education has caused a stir over whether texts delivered on an expensive and propriety device like the iPad are really feasible.
Meanwhile at the university level, many schools are dipping their toes in the promise of a digital future, and it’s not just about textbooks.
The folks at OnlineUniversities.com - http://bit.ly/zUdjDY have compiled the Infographic that explores the pros and cons of various platforms and technologies that have found their way into the halls of higher ed.
comScore just released its 2012 U.S. Digital Future in Focus Report -[Dowload: http://bit.ly/AiB3ic ] , which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what these trends mean for the year ahead.
This Report is the next generation of our former Digital Year in Review report series, which primarily focused on the past year’s events, whereas we now turn more of our attention to the implications for the year ahead and help bring the future into focus for digital marketers.
Before you can choose a social media dashboard for your company or client, you need to be able to answer the 8 questions in this post.
After, you've answered the questions, you will find a great list of 40 resources to help our you achieve your company's social media objectives.
Via Ken Horst
Social brand awareness, social engagement, social advertising, social ROI – see the pattern?
Social is the way to go.
The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out.
Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few.
This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.
Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access.
Get started in 3 easy steps:
1. Create a user account here
To view your list of linkmaps, press on the "My Maps" button on the MindiT menu.
"MindiT is a free online graphical bookmark manager. ...specifically designed MindiT to promote rapid collection, management, and access to online information."
To learn more, check out the short video tutorial
The common trait to all the tasks above: they all require massive online research.
This is where MindiT comes in.
Collect - Organize - Access - Retain
MindiT is built on the premise that a clean, concise, colorful graphical representation of bookmarks is much more intuitive and useful than the standard list or tree based solutions commonly available.
More info: http://www.mindit-bookmarking.com/
Via evangelina chavez, Heiko Idensen, Robin Good
From Howard Rheingold
These days, he writes for publications such as Educause Review and roams the world of liberal arts colleges, weaving networks of people, media, and pedagogy through future practices such as prediction markets, scenarios, and indicators. Don't take my word for it. Check out the video and experience his raw energy directly. A few excerpts:
What does it mean to read on a Kindle, to read on an iPad, to read on a phone? Are we in the era of social reading, where you and I can read the same book, and then share annotations through the web or through mutual devices? Trying to figure out the specific technologies in some ways is not as important as looking at how we make use of it.
Via Jim Lerman
"The ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks. The modern meaning of the term combines literacy with the prefix trans-, which means “across; through”, so a transliterate person is one who is literate across multiple media." ...
Via Sue Thomas, João Greno Brogueira
**** Welcome to the NFL Microsoft. Marty
'Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place.
The site, msnNow, "cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying about them, and why they matter," the software maker said.
MsnNow captures feeds from Facebook, Twitter, Bing, BreakingNews.com, and other sites. Microsoft said content is chosen through the use of special algorithms that measure which topics are generating the most buzz around the Web.
The site features a rotating carousel of top stories at the top of the page, and a sidebar panel on the right that lists the "biggest movers."
MsnNow also features a prominent Bing search box, an indication that Microsoft is hoping the site will drive traffic to its search engine.'
The best fast follower in history does it again!
Via Giuseppe Mauriello, Tom George, Mike Ellsworth
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts).
Love this line of Rand's, "Google only lies through omission." Good, helpful article. Marty