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Harvard's HILT Initiative

Harvard's HILT Initiative | BI Revolution | Scoop.it
Harvard's initiative to enhance learning and teaching begins.

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Harvard weighs in on teachig at the higher education level. Timely given many doing the over and under on whehter $200K is better spent on 5 startups or one education. Marty

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Students Are Confused Says New App

Students Are Confused Says New App | BI Revolution | Scoop.it

Cool, could have used this back in the day :). Marty

 

The startup, which is launching Tuesday, makes a web-based app that serves as a constant back-channel to classroom discussion. Students can use it to post questions about the lecture, vote up questions their classmates have already submitted, set their statuses to “confused,” and contribute to polls and questions posted by the teacher.


Via Jim Lerman
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A Who's Who of Social Media for 2012 #Infographic

A Who's Who of Social Media for 2012  #Infographic | BI Revolution | Scoop.it

By Imbue Marketing - http://bit.ly/yMkjiS 


Imbue Marketing have gathered statistics about some of the largest social networks and a few important mid-sized ones. 


The Infographic breaks down the networks by what their unique point of difference is, who is using it (Including demographics and the common interests of users of the social networks) and how you should be using the network as a small business

http://bit.ly/wl6U5l 


Via maxOz
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maxOz's comment, February 14, 2012 8:05 AM
Your Welcome Marty & Roberto, Thank You for Sharing
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Social New SEO: Create a Custom Link Wheel

How to Create a Custom Web 2.0 Link Wheel in 7 Simple Steps.

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Social is the new SEO and at least half of the new real time with mobile being another big chunk. Martin


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Golden Tiger Running Paris

The French design studio, Le3, produced ‘Golden Tiger’, a moving 3D projection of a tiger running swiftly through the streets of Paris.

 

Love the juxtaposition of wild tiger in the world's fashion capital. Cool idea. Marty

 


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via (e)pdstein Instagram #3: The Power of Hashtags

via (e)pdstein Instagram #3: The Power of Hashtags | BI Revolution | Scoop.it

re: http://empireav.wordpress.com/2012/02/02/instagram-3-the-power-of-hashtags via scoop.it

 

Tagging my Instagram photos has doubled my likes & increased followers. Here are 10 tips for using hashtags on IG. Discuss & share your tips!



How are things going for you on Instagra...


Via Anne Thomas , William Whetstone - eTVISIO
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Brands Want Content Curator Jobs | Digiday

Brands Want Content Curator Jobs | Digiday | BI Revolution | Scoop.it

Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?

The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience. That’s leading some brands to hook onto the idea that their role lies more in the curation of content.

Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information. In the age of Twitter and Facebook, it seems like all the world is curators now. Brands want in on the action.

Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers. For example, look at IBM’s Tumblr, A Smarter Planet, which is a stream of curated content focused on areas of Big Blue’s core competencies. Or there’s American Express’ Open Forum Tumblr (yes, Tumblr is apparently a good platform for curation) that has cultivated a business community online by providing relevant tools and information to help business owners succeed.

“If a brand is an expert in a certain topic, their reputation might make them a credible source of information,” said Neil Chase, svp of editing and publishing at Federated Media. “But if a company that makes toasters gives health advice, they might not be credible. If they’re sending out recipes, that’s a reason to trust them.”

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Rescooped by Martin (Marty) Smith from The 21st Century
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Big Data - Frontier of Competition And Marketing Innovation

Big Data - Frontier of Competition And Marketing Innovation | BI Revolution | Scoop.it
Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus—as long as the right policies and enablers are in place.

Via Dr. Susan Bainbridge
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Marketer's Paradox - Social Media ROI

Marketer's Paradox - Social Media ROI | BI Revolution | Scoop.it

ROI is often used to kill social initiatives. I can dig that, but would you say, "No Thanks," when the future comes knocking? The key idea of social ROI in this and other posts is it is more complicated than last touch attribution and understanding and seeing the whole board isn't fast, easy or a short journey.


Social media marketing is widely accepted as a necessary business strategy, yet it is the distinguishing feature between Return on Investment. What should be the measurable metrics? 


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Get More From Your On-Site Search Data

Get More From Your On-Site Search Data | BI Revolution | Scoop.it
Here’s a list of valuable data you can get from the on-site search, and how you should utilize them to improve on-site search experiences and search marketing.

 

On-Site search was a major win when I was a Director of Ecommerce and tuning it with better business rules, landing pages and presentation was worth millions. Marty


Via Ken Horst
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Martin (Marty) Smith's comment, February 12, 2012 1:00 PM
The most important thing I did as Director of Ecommerce was convince our company to move to a sophisticated on-site search SaaS and then tune it like a violin. Those two actions were worth millions. Great scoop by Ken. Marty
Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | BI Revolution | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

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Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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How To Recover from Google Panda in 2012

How To Recover from Google Panda in 2012 | BI Revolution | Scoop.it

From the article: This is a guide on how to find and fix Google's Panda algorithm update, based on our Panda fighting experience at SEOgadget in 2011.

 

Key takeaways: 

 

1) The world is not as it once was.

Crap websites trying to masquerade as decent websites are being hunted down and sunk below the quality line.

 

2) Google owes you nothing.

Tactics to just barely raise your quality enough to recover your rankings are unlikely to pay dividends. You may well find yourself a loser again the next time the quality bar is raised.

 

3) Google is judging you.

Google is going to continue to raise the quality bar with future updates. When your competitors improve their websites, you will be weakest and in line for the chop at the next quality update.

 

Informative. 7/10

 

Full article: http://econsultancy.com/uk/blog/8583-how-to-identify-and-fix-google-panda 


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The Business Potential of Pinterest

The Business Potential of Pinterest | BI Revolution | Scoop.it
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
Via Jonha Revesencio
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How Much Does SEO Cost?

How Much Does SEO Cost? | BI Revolution | Scoop.it

“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain."

Being the right brain creative I am I HATE ROI and costs questions. ROI and costs are often swords used to lop off the head of any future initiative, any progress no matter how tiny away from status quo. The cost of SEO is the wrong question asked in the wrong way. Better question is what do you want to accomplish? How is your business different? Can you afford NOT to be an authority online about whatever it is that makes you special? Good luck with that, let me know how it works for you :). One day, not long after reading this, you will remember that strange man who wanted to have the, "Who are you online," conversation. Had a person with no Klout score tell me they were powerful in their field the other day. Good, I said simply, then the challenge to get Google to recognize you as an authority will be easir. They didn't do the deal since telling false "experts" they need to prove themselves all over again creates anger. Bet Seth Godin wouldn't give it a thought. Seth would roll up his sleeves and start being Seth and in nothing flat he would have 10,000 followers and a Klout score above 40. SEO costs are the wrong question asked in the wrong way. Marty


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3 Ways to Use Pinterest For Marketing Research

3 Ways to Use Pinterest For Marketing Research | BI Revolution | Scoop.it
Use these three tips to see what users are sharing on Pinterest from your web site, how to capture it and use it to guide your marketing.

Via Anise Smith
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Psychologists Identify Twitter and Facebook Personality

Psychologists Identify Twitter and Facebook Personality | BI Revolution | Scoop.it
Facebook users are more likely than Twitter users to use social media to counteract loneliness, a study finds.
Via Dr. Susan Bainbridge
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13 Ways to Get More Pinterest Followers

13 Ways to Get More Pinterest Followers | BI Revolution | Scoop.it
Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website.  ...

 

Pinterest is very "real time web" capturing the best of Tumblr, Blogger and Hunch.com. Very cool, very visual, very real time and very hot. Martin


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Fight For The Future Of Advertising

Fight For The Future Of Advertising | BI Revolution | Scoop.it
War!The Fight For The Future Of Advertising - 02/13/2012...

"There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations.
Read more: http://www.mediapost.com/publications/article/167737/war-the-fight-for-the-future-of-advertising.html#ixzz1mJEvu3va

 


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Working Groups: the self-organising revolution

Working Groups: the self-organising revolution | BI Revolution | Scoop.it

"Anyone interested in emergent self organising processes that occur when diverse individuals assemble for a common cause, cannot fail to be impressed by how the Occupy movement has demonstrated a capacity for well structured engagement through the working group protocol. Combining the use of such online platforms to share grassroot practices, such as shown here at How to Occupy and the in-person General Assemblies, helps co-ordinate the competencies of Occupiers into pragmatic groups.

When the General Assembly is at its best, it supports and holds the working groups accountable to their self-assigned remits and the needs of the community. A representative chronicles all activities and records them faithfully on the web, as with this one from Occupy Edmonton."


Via Howard Rheingold
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What Is “Infographic Thinking”?

What Is “Infographic Thinking”? | BI Revolution | Scoop.it
Infographics – something that is talked about so much today, it's a bit crazy. However, most of the graphics out there lack “Infographic Thinking”.

Via andres taborga
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Social Network for Social Media Marketers: This Week in Social Media

Social Network for Social Media Marketers: This Week in Social Media | BI Revolution | Scoop.it
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.What’s New This Week?

Via Steven Healey
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Future of Content Curation

Future of Content Curation | BI Revolution | Scoop.it
Content curation has become a nice buzzword in the last year or so.


Good VIDEO on how content curation is impacting the news:


In this fascinating discussion it is interesting to see that Dawson and Leonhard conclude that there is a bright future for news in terms of both demand and the propensity for consumers to pay for it whilst the transition to a new and undefined ecosystem will be both painful and challenging.It is also clear that content curation and content aggregation are going to continue to be key in the new ecosystem that is evolving.


I do a LOT of keyword research and see this trend too because news is constantly changing so Google's Caffeine loves it and sites seem more with it and current so conversion benefits. Curation is the key idea for any vertical you can think of (is my thinking) and not just because Google wants it to be so. Marty


Great scoop by Gerrit V.

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Business Intelligence On Move In 2012

Business Intelligence On Move In 2012 | BI Revolution | Scoop.it

2012 Year of Business Intelligence or BI is my prediction.

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20 Great Classroom iPad Apps to add to your Collection (#1-5) | edte.ch

20 Great Classroom iPad Apps to add to your Collection (#1-5) | edte.ch | BI Revolution | Scoop.it

Over the last year and a half I have really enjoyed exploring the types of iPad apps that can be used in the classroom and so I thought I would begin to draw together some of my favourites and share them with you here. This is the first of 4 posts in which I feature my first 5 recommendations.

 

Tom Barrett is a primary grade teacher in the UK who writes a great blog at EDTE.CH.


Via Jim Lerman
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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Developing Personas for Content Marketing

Developing Personas for Content Marketing | BI Revolution | Scoop.it
Have you identified personas for your business? Do you tailor your content marketing to your personas? Here are 5 tips for developing personas.

Via Eva Sanagustin, paulo oliveira
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Martin (Marty) Smith's comment, February 12, 2012 6:34 AM
Personas are becoming increasingly important as touch points and tool proliferate. Marty