Mashable spoke with reps from a handful of agencies about whether they're recommending that their clients start pinning.
**** Kelly is THE Pinterest expert I follow and may understand here before very much longer :). Marty
Via Kelly Lieberman
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Content Marketing. Content curation was so last year. In 2012 we're going broader; we'll be talking about a marketing discipline called “Content Marketing.” It's actually not all that new; in fact, some social media pundits have ...
***** k, I'll play .... Marty
Via Miguel Rodriguez
How do I get insights from my Google Analytics data?
Here are some Google Analytics tricks that you should use for your website.
Now, if you don't use the latest version of Google Analytics, login into your account and click the [New Version] link from the top right corner of your screen then get started.
**cope with the stream of communication and
**to distinguish essential information from less important information.
A massive tidal wave in figures
**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year
**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave
It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.
**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.
Here are some takeaways:
**Simplify your cross-channel messaging: improve and personalize your communication
**Marketers must ensure that their messages are targeted and synchronized.
**They should avoid overlapping communication and marketing fatigue. Read white paper
**They should also let people choose their own communication channels more.
**Provide alternatives, because people will increasingly search for them in their quest for coping with information.
Read full article here: [http://bit.ly/x46IR4]
**** Let the monetization begin. Just hope it converts. Marty
The Facebook Offers feature makes it easy for businesses to share special discounts and promotions directly from a Facebook Page, which is a nice addition for both advertisers and users. However, the new ad placements may be a slight annoyance for users, as Facebook will now be inserting ads into its mobile news feed and logout page in addition to its web news feed and sidebar.
Via The New Company
**** A new kind of business intelligence, valuable, immediate and telling. I've always wanted to find a way to find Gladwell's Mavens, Connectors and Salespeople. Not all people are the same, but what a great, creative way to find a new kind of BI. Thanks Robin - Marty
Robin Good: If you are trying to better understand what your fans, readers and customers like and appreciate from you the most, you may want to start considering Pinterest as a resource for valuable insight on this front.
That's all there is to it.
Go and try it out yourself.
Via Robin Good
Kapost began life as a platform for traditional media and content companies, allowing them to manage pitching, assigning writers, editing and paying contributors. Today, Kapost views brands-turned-publishers as its primary business opportunity.
Via Content Marketing Labs
WITS ZEN :A new infographic shows tons of broad statistics about content marketing, dives into some cited research on why companies are using content marketing, how and the like. If anything, it’s worth reading through to remind, inspire or motivate you around using content to drive your online and social media efforts.
Have a look at fascinating stats about content marketing to remind, inspire and motivate any digital marketer.
In a recent presentation on conversion content marketing, I walked through several excellent examples of “the new microsite.” I thought I’d share one of my favorites with you here.
Conversion Contnt Msrketing is a cool concept I wish I'd thought of in 2003 :). Mart
Via Ken Horst
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).
Here’s what Google says about its latest Panda-related change:
Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.
Facebook has just announced that the new design for pagesis a reality and all businesses will need to adapt their Facebook Page to the new design and functionality.
**** Gregg is a trusted source for me and this article is just another in a long line of helpful scoops. Highly recommend following Gregg. Marty
Via Gregg Breward
"Want to see how people feel about the weather in San Diego, right now? Check out the weather sentiment prediction web app. Read about how Google Prediction API and DialogueEarth.org's Crowd Sourced data was used to train the cloud!"
Cool, complicated but cool. Marty
Via Howard Rheingold
Attorney and author G.Randy Kasten suggests that educators have an obligation to prepare young minds for the thickening information cloud they're already being forced to navigate.
*** A necessary skill pretty much anytime. Critical FAST thinking for Internet marketers is a must. Marty
Via Ana Cristina Pratas, João Greno Brogueira
These videos are really fantastic, as the unfolding illustrations and characters keep you engaged and focused throughout the clip.
I would certainly recommend this type of video presentation to anyone who has a difficult concept to illustrate or the need to promote a concept, an idea or a product in a way that sticks out from the rest.
And while I would blindly recommend Jorn's work, not every publisher or marketing department can easily afford that level of quality and artistry.
As an alternative to those who may have a tighter budget Seallamations.com may present itself as an promising alternative.
I don't know yet what their pricing is on these doodle videos, but it is certainly good, for all parties involved there is more than one option to look into.
Doodles by Jorn Nielsen: http://vimeo.com/creativesupport
Doodles by Sellamations: http://sellamations.com/videos/
More info: http://creativesupport.dk/
I love the doodle build as a way to tell a story. Robin always knows the best tools, and htis is one I will use assuming their pricing isn't crazy. Video pricing is still a little all over the board. Marty
Via Robin Good
***** I will gladly take any tip I can get from a trusted source like the MOZ. Marty
"How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.
And this is wrong, this is so wrong when they have powerful free Web Analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors.
That is why in this article the author is going to tell you some Google Analytics tricks that you should use for your website.
You must use the latest Google Analytics interface and you can follow this article along.
1. Setup Goals...
2. Connect your Google Webmaster Tools account...
3. Enable Site Speed...
4. Enable Site Search...
5. Track Events...
6. Real-Time Reporting...
7. Multi-Channel Funnels...
8. Use Campaign Tracking...
9. Plot Rows...
10. Custom Dashboards...
11. Flow Visualization...
Every trick of this article has interesting details.
Check out the full article here: http://j.mp/AvH1Yy
Via Giuseppe Mauriello
Yesterday at New York’s fMC, the Facebook Marketing Conference, the company echoed that very sentiment as it argued that following brands on Facebook is no different than following friends and family. Introducing a suite of new advertising tools--enhanced brand Pages, premium offers, mobile ad placements--the social network reasoned that users would appreciate the additional avenues advertisers now have to reach them, because advertisers share "quality" content. "
Our main objective is to make sure that over time, the advertising is as good as the content you would receive from your friends or family," said Carolyn Everson, Facebook’s VP of global marketing solutions. "It’s very similar to your own Facebook experience. There are certain friends that you probably love getting updates from--they are witty and interesting--and that’s really what we’re trying to do with brands: Stop thinking about brands over here and people over here, but actually [think of] brands as people
Facebook is definitely trying to push brands to use the social network to create more engagement, as it seems more and more difficult on the crowded platform. But we know now that content is king and context is god. Nothing is more powerful than publishing your content where you have a chance to be heard.
Being a publisher not only give you control on what you share but from where you share it. How to get more visibility than that?
Because the more visible brand on Facebook will always stay facebook itself.
A product is more than an idea, it's more than a website, and it's more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn't the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.
Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!
This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.
But as the author says, "The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling."
It also sounds like in the future there should actually be a position called "Product Storyteller!" I hope that the powers-that-be are listening.
Via Karen Dietz, janlgordon