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Rescooped by Martin (Marty) Smith from Pinterest
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Big Consumer Brands Yet To Tap Pinterest's Potential

Big Consumer Brands Yet To Tap Pinterest's Potential | BI Revolution | Scoop.it
Mashable spoke with reps from a handful of agencies about whether they're recommending that their clients start pinning.

...

 

**** Kelly is THE Pinterest expert I follow and may understand here before very much longer :). Marty


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Martin (Marty) Smith's comment, March 11, 2012 8:08 PM
Thanks and gret feed! Marty
Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
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How Social Shares are Impacting SEO

How Social Shares are Impacting SEO | BI Revolution | Scoop.it

Its becoming increasingly clear that Social Shares http://goo.gl/BLwXF is having a major impact on SEO and Marketers who adopt this new model will enjoy a significant increase in visitor Traffic so as they...


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Rescooped by Martin (Marty) Smith from Digital Marketing
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Pinterest: Everything You Need To Know Is In This Massive Post — SocialMouths

Pinterest: Everything You Need To Know Is In This Massive Post — SocialMouths | BI Revolution | Scoop.it
Pinterest is growing at crazy rates on the social web. Here is everything you need to know to use Pinterest to promote yourself or your business.
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Rescooped by Martin (Marty) Smith from Quite Interesting Stats and Facts
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Five Social Media Trends for 2012 |

Five Social Media Trends for 2012 | | BI Revolution | Scoop.it
Content Marketing. Content curation was so last year. In 2012 we're going broader; we'll be talking about a marketing discipline called “Content Marketing.” It's actually not all that new; in fact, some social media pundits have ...

***** k, I'll play .... Marty
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Scooped by Martin (Marty) Smith
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | BI Revolution | Scoop.it
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve....

Keeps coming up MOBILE for me too. Marty
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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11 Google Analytics Tricks to Use for Your Website

11 Google Analytics Tricks to Use for Your Website | BI Revolution | Scoop.it

By Eugen Oprea - http://bit.ly/xhlBFs 

@eugenoprea


How do I get insights from my Google Analytics data?


Here are some Google Analytics tricks that you should use for your website.


Now, if you don't use the latest version of Google Analytics, login into your account and click the [New Version] link from the top right corner of your screen then get started.


With the latest Google Analytics interface, you can now follow this articlehttp://mz.cm/Acb7vg 


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Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond
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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | BI Revolution | Scoop.it


This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  


Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:


**cope with the stream of communication and


**to distinguish essential information from less important information.


A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year


**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave


It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.


**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.


Here are some takeaways:


**Simplify your cross-channel messaging: improve and personalize your communication


**Marketers must ensure that their messages are targeted and synchronized.


**They should avoid overlapping communication and marketing fatigue. Read white paper 


**They should also let people choose their own communication channels more.


**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.


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Rescooped by Martin (Marty) Smith from The "New Facebook"
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Facebook debuts Offers, brings ads to mobile news feed and logout screen - SlashGear

Facebook debuts Offers, brings ads to mobile news feed and logout screen - SlashGear | BI Revolution | Scoop.it
**** Let the monetization begin. Just hope it converts. Marty

The Facebook Offers feature makes it easy for businesses to share special discounts and promotions directly from a Facebook Page, which is a nice addition for both advertisers and users. However, the new ad placements may be a slight annoyance for users, as Facebook will now be inserting ads into its mobile news feed and logout page in addition to its web news feed and sidebar.


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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Find Out Who Is Pinning You

Find Out Who Is Pinning You | BI Revolution | Scoop.it
**** A new kind of business intelligence, valuable, immediate and telling. I've always wanted to find a way to find Gladwell's Mavens, Connectors and Salespeople. Not all people are the same, but what a great, creative way to find a new kind of BI. Thanks Robin - Marty

Robin Good: If you are trying to better understand what your fans, readers and customers like and appreciate from you the most, you may want to start considering Pinterest as a resource for valuable insight on this front.

It is quite easy in fact to discover "who is pinning you" by simply changing in this URL, the "sitename.com" with your site domain:

 http://pinterest.com/source/sitedomain.com/ 


That's all there is to it.


Go and try it out yourself.


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Rescooped by Martin (Marty) Smith from Content Marketing Journal
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As Content Marketing Grows, Kapost Pivots Strategy

As Content Marketing Grows, Kapost Pivots Strategy | BI Revolution | Scoop.it
Kapost began life as a platform for traditional media and content companies, allowing them to manage pitching, assigning writers, editing and paying contributors. Today, Kapost views brands-turned-publishers as its primary business opportunity.
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Rescooped by Martin (Marty) Smith from Content Marketing: Engaging Your Customers
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Everything You Need To Know About Content Marketing | Social Media Explorer

Everything You Need To Know About Content Marketing | Social Media Explorer | BI Revolution | Scoop.it

WITS ZEN :A new infographic shows tons of broad statistics about content marketing, dives into some cited research on why companies are using content marketing, how and the like. If anything, it’s worth reading through to remind, inspire or motivate you around using content to drive your online and social media efforts.   

Have a look at fascinating stats about content marketing to remind, inspire and motivate any digital marketer.


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Rescooped by Martin (Marty) Smith from Content Marketing Chronicle
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A Successful Example Of Conversion Content Marketing

A Successful Example Of Conversion Content Marketing | BI Revolution | Scoop.it
In a recent presentation on conversion content marketing, I walked through several excellent examples of “the new microsite.” I thought I’d share one of my favorites with you here.

Conversion Contnt Msrketing is a cool concept I wish I'd thought of in 2003 :). Mart
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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More

Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More | BI Revolution | Scoop.it
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).

 

Here’s what Google says about its latest Panda-related change:

 

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

 

This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.


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Level343's comment, February 28, 2012 7:20 AM
Martin, Robin, thanks for sharing this gents enjoy your week!
Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
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GOOGLE+ MARKETING "HOW TO" ADVICE

GOOGLE+ MARKETING "HOW TO" ADVICE | BI Revolution | Scoop.it
GOOGLE+ MARKETING "HOW TO" ADVICE Tuesday I've been in a hangout on air talking about this subject with +Mike Elgan, +Chris Lang, +Brock Predovich &…...

**** need this Marty
Via Gabriel Vasile, Neil Ferree
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Rescooped by Martin (Marty) Smith from A 360° Perspective of Communications, Strategy, Technology and Advertising
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How to measure your Google+ traffic

How to measure your Google+ traffic | BI Revolution | Scoop.it
Now that you (hopefully) have had your Google+ personal profile and business page set up, you are probably wondering how you can track your Google+ success.

**** Thanks Gerrit, Jose and Jim, been trying to wrestle this to the ground for days. Marty
Via Gerrit Bes, Jose H. Flores, Jim Kordoba
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Rescooped by Martin (Marty) Smith from Business and Marketing
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5 Key Changes to the New Facebook Page Marketers Need to Know

5 Key Changes to the New Facebook Page Marketers Need to Know | BI Revolution | Scoop.it
Facebook has just announced that the new design for pagesis a reality and all businesses will need to adapt their Facebook Page to the new design and functionality.

**** Gregg is a trusted source for me and this article is just another in a long line of helpful scoops. Highly recommend following Gregg. Marty
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Rescooped by Martin (Marty) Smith from Augmented Collective Intelligence
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Training the Cloud with the Crowd

Training the Cloud with the Crowd | BI Revolution | Scoop.it

"Want to see how people feel about the weather in San Diego, right now? Check out the weather sentiment prediction web app. Read about how Google Prediction API and DialogueEarth.org's Crowd Sourced data was used to train the cloud!"



Cool, complicated but cool. Marty
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Rescooped by Martin (Marty) Smith from Teaching in the XXI Century
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Critical Thinking: A Necessary Skill in the Age of Spin

Critical Thinking: A Necessary Skill in the Age of Spin | BI Revolution | Scoop.it
Attorney and author G.Randy Kasten suggests that educators have an obligation to prepare young minds for the thickening information cloud they're already being forced to navigate.

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***  A necessary skill pretty much anytime. Critical FAST thinking for Internet marketers is a must. Marty


Via Ana Cristina Pratas, João Greno Brogueira
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Rescooped by Martin (Marty) Smith from Presentation Tools
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Doodle Animated Videos Illustrate Concepts Better Than Any Traditional Video Presentation

Robin Good: You have probably already seen a few of the outstading doodle animated videos done by Jorn Nielsen, the king of this art, in some notable clips from RSA called RSA Animates.

 

These videos are really fantastic, as the unfolding illustrations and characters keep you engaged and focused throughout the clip.

 

I would certainly recommend this type of video presentation to anyone who has a difficult concept to illustrate or the need to promote a concept, an idea or a product in a way that sticks out from the rest.

 

And while I would blindly recommend Jorn's work, not every publisher or marketing department can easily afford that level of quality and artistry.

 

As an alternative to those who may have a tighter budget Seallamations.com may present itself as an promising alternative.

 

I don't know yet what their pricing is on these doodle videos, but it is certainly good, for all parties involved there is more than one option to look into.

If you find out more, on services, resources and tools that can help you create great doodle animated videos, do not hesitate to let me know. 

 

Doodles by Jorn Nielsen: http://vimeo.com/creativesupport 

Doodles by Sellamations: http://sellamations.com/videos/ 

 

More info: http://creativesupport.dk/ 

http://sellamations.com/ 

 

I love the doodle build as a way to tell a story. Robin always knows the best tools, and htis is one I will use assuming their pricing isn't crazy. Video pricing is still a little all over the board. Marty


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Rescooped by Martin (Marty) Smith from Marketing Strategy and Business
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11 Google Analytics Tricks

11 Google Analytics Tricks | BI Revolution | Scoop.it
***** I will gladly take any tip I can get from a trusted source like the MOZ. Marty

"How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.

 

And this is wrong, this is so wrong when they have powerful free Web Analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors.

 

That is why in this article the author is going to tell you some Google Analytics tricks that you should use for your website.

 

You must use the latest Google Analytics interface and you can follow this article along.

 

1. Setup Goals...

2. Connect your Google Webmaster Tools account...

3. Enable Site Speed...

4. Enable Site Search...

5. Track Events...

6. Real-Time Reporting...

7. Multi-Channel Funnels...

8. Use Campaign Tracking...

9. Plot Rows...

10. Custom Dashboards...

11. Flow Visualization...

 

Every trick of this article has interesting details.

Check out the full article here: http://j.mp/AvH1Yy


Via Giuseppe Mauriello
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Rescooped by Martin (Marty) Smith from "Social Media"
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Facebook Timeline Features You Haven't Heard About Yet

Facebook Timeline Features You Haven't Heard About Yet | BI Revolution | Scoop.it
Here are some nifty tools for administering a timeline page.

***** Timeline is a pain but one that seems destined to stay so better get good t it. Marty
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Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing
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Facebook: Brands Have To Become Publishers

Facebook: Brands Have To Become Publishers | BI Revolution | Scoop.it

Yesterday at New York’s fMC, the Facebook Marketing Conference, the company echoed that very sentiment as it argued that following brands on Facebook is no different than following friends and family. Introducing a suite of new advertising tools--enhanced brand Pages, premium offers, mobile ad placements--the social network reasoned that users would appreciate the additional avenues advertisers now have to reach them, because advertisers share "quality" content. "

Our main objective is to make sure that over time, the advertising is as good as the content you would receive from your friends or family," said Carolyn Everson, Facebook’s VP of global marketing solutions. "It’s very similar to your own Facebook experience. There are certain friends that you probably love getting updates from--they are witty and interesting--and that’s really what we’re trying to do with brands: Stop thinking about brands over here and people over here, but actually [think of] brands as people


Facebook is definitely trying to push brands to use the social network to create more engagement, as it seems more and more difficult on the crowded platform. But we know now that content is king and context is god. Nothing is more powerful than publishing your content where you have a chance to be heard. 


Being a publisher not only give you control on what you share but from where you share it. How to get more visibility than that? 


Because the more visible brand on Facebook will always stay facebook itself.  



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Rescooped by Martin (Marty) Smith from All about Open Linked Data and Semantic Web
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Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences

Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences | BI Revolution | Scoop.it
Just like consumers, marketers are facing information overload. The big question is: How can we use this data to produce better, more relevant customer experiences?
Via Pekka Puhakka
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Rescooped by Martin (Marty) Smith from Digital Marketing, Brand Strategy, Content Marketing Strategies
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Twitter Unlocks 2Years Of Archive For #BI

Twitter Unlocks 2Years Of Archive For #BI | BI Revolution | Scoop.it
Businesses are now able to access over two years of Twitter posts to aid with market research.
Via Shelly Kramer
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Rescooped by Martin (Marty) Smith from Storytelling, Social Media and beyond
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Storytellers As Product Developers

Storytellers As Product Developers | BI Revolution | Scoop.it

A product is more than an idea, it's more than a website, and it's more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn't the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.

 

Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!

 

This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.

 

But as the author says, "The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling."

 

It also sounds like in the future there should actually be a position called "Product Storyteller!" I hope that the powers-that-be are listening.


Via Karen Dietz, janlgordon
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Rowan Norrie's comment, February 28, 2012 3:32 AM
That's perfect Karen! The article explains so clearly the need to build a story across all stages of the product development cycle. Now I know what to put on my CV - I am a storyteller :)
Karen Dietz's comment, February 28, 2012 12:00 PM
Thanks for re-scooping this Dorothea! Have a great week.
Karen Dietz's comment, February 28, 2012 12:01 PM
Yippee!