BI Revolution
Follow
Find
15.6K views | +0 today
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

The technology of storytelling | Video on TED.com

The technology of storytelling | Video on TED.com | BI Revolution | Scoop.it
TED Talks iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Business and Economics: E-Learning and Blended Learning
Scoop.it!

Teacher Educators Teaching and Learning Together: A Collaborative Self-study of Support within an Online Literacy

Teacher Educators Teaching and Learning Together: A Collaborative Self-study of Support within an Online Literacy | BI Revolution | Scoop.it
The Journal of Online Learning and Teaching...

 

Abstract

 

In this self-study, five university instructors who taught the same online literacy course during a summer session formed an online learning community. Through engaging in e-mail exchanges, participating in online discussions, posting weekly teaching reflections, and visiting one another’s online courses, they sought to answer the research question: How can an online literacy learning community support university instructors who teach various sections of a common online course? In answering the research question, the researchers identified the themes that were most prominent in their discussions and reflections, and also the themes that played minor roles in the forming of the literacy learning community.

 

Keywords : self-study, university instructor, online teaching and learning, literacy learning community, NVivo.

**** Cool, Marty


Via Dennis T OConnor, Jenny Pesina
more...
No comment yet.
Rescooped by Martin (Marty) Smith from All about Digital and Mobile Marketing
Scoop.it!

The Ultimate Guide to Mastering Pinterest for Marketing

The Ultimate Guide to Mastering Pinterest for Marketing | BI Revolution | Scoop.it
Learn everything you need to know about incorporating Pinterest into your company's social media strategy.

Via Pekka Puhakka
more...
No comment yet.
Rescooped by Martin (Marty) Smith from "Social Media"
Scoop.it!

Aggregation and curation journalism? Wrong Question

Aggregation and curation journalism? Wrong Question | BI Revolution | Scoop.it

There's been a lot of debate about whether a Forbes blog post that excerpted and summarized a New York Times story qualifies as journalism or not -- but to some extent that's a red herring.


Via Jose H. Flores
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Mathematicians "Sexy" In New Predictive Analytics World

Mathematicians "Sexy" In New Predictive Analytics World | BI Revolution | Scoop.it
There have been a plethora of tweets about the New York Times article "How Companies Learn Your Secrets", mostly focused on the story of how Target can predict if a customer is pregnant.

...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Pinterest, Copyright law, And What happens next

Pinterest, Copyright law, And What happens next | BI Revolution | Scoop.it
Pinterest is unquestionably among today's hottest new startups — the social networking service lets users "pin" images they like on the web to boards they can share with friends and publish to...

...

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

NewsJacking Real Time Web Prezi Is Live

NewsJacking Real Time Web Prezi Is Live | BI Revolution | Scoop.it

Want to be among the first to see my Prezi for tonight's NewsJacking The Real Time Web? So far 30 people are up late or early with me and have viewed the Prezi I will use tonight via a live stream. Use the link above to see the Prezi and find our live stream link too:

NewsJacking Cures Cancer Live Stream 2.21.12 starting 6:15

Learn More About Einstein's Children, our monthly Internet marketing Meetup


Please use #MartinsRide until 2.24.12 to earn $.03 for cancer research

more...
No comment yet.
Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
Scoop.it!

How to Build Your SEO Social Signals Strategy « iMediaConnection Blog

How to Build Your SEO Social Signals Strategy « iMediaConnection Blog | BI Revolution | Scoop.it

Are backlinking strategies starting to take a back seat to social signals as they relate to SEO?

 

In this blog post you will discover:

 

1) How Google’s algorithm changes impact both backlinking and social signaling.

 

2) How to build an SEO social signals strategy.

 

3) How your SEO backlinking and social signals strategies come together in your content strategy.

 

4) How to measure it all.

 

So, Don’t focus just on backlinks in your SEO strategy.

 

Start to think about your SEO social signals strategy across your web presence.

 

Find Out More: http://blogs.imediaconnection.com/blog/2012/02/06/what-is-your-seo-social-signals-strategy/


Via Antonino Militello
more...
No comment yet.
Rescooped by Martin (Marty) Smith from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks | Dan Zarrella

[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks | Dan Zarrella | BI Revolution | Scoop.it

It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, blog posts, etc) your content can gain attention more easily.


Via Steve Law, ABroaderView
more...
Chuck Bartok's comment, February 20, 2012 10:48 AM
Thanks for the share! Love Zarella's Work.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

ScentTrail Marketing: We The Web Kids Manifesto

ScentTrail Marketing: We The Web Kids Manifesto | BI Revolution | Scoop.it

***** Found this great read this morning that helped me think of Generation Next in new way. Embedded on my blog so I wouldn't lose it and highly recommended for anyone who wants to reach a generation who has, unlike mine, grown up online.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Collaboration & Crowdsourcing in Social Media Communities
Scoop.it!

Content Engagement Report

Content Engagement Report | BI Revolution | Scoop.it

**** I went to college with Rebecca and she is beyond smart. Her Altimeter group engagement study is one of the most important things I've read in a long time and I read A LOT of Internet marketing stuff. Great job RL. Marty

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.
It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people will disconnect in order to preserve the integrity of their stream.


Via Heiko Idensen
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Pinterest
Scoop.it!

Building An Active Culture On Pinterest

Building An Active Culture On Pinterest | BI Revolution | Scoop.it

The yogurt company aims to appeal to its fans' varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel.


Via Kelly Lieberman
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Pinterest
Scoop.it!

Pinterest Brand Dos and DON'Ts

Pinterest Brand Dos and DON'Ts | BI Revolution | Scoop.it
New social media platform Pinterest has reached a tipping point. ...

 

Posted first pins today and appreciate the cautionary tales here. Marty


Via Kelly Lieberman
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Enterprise Social Media
Scoop.it!

Understanding Employees Risk Perception

Understanding Employees Risk Perception | BI Revolution | Scoop.it

"Getting a handle on how stakeholders' and employees' view of risk is difficult but there are ways to come close."

 

The most important concept in risk management is: You almost never mitigate all risks. For example, Saturn could crash into the Earth, but what could you do about it?

 

Many enteprises feel that all social media risks must be mitigated in order to engage with SM (emphasis Marty's). If your company is like this, ask yourself, "Do we worry as much about email? Do we not use it because employees could share confidential or inflammatory material using email?"

 

This is a good article on risk perception and management.

 

Via @Christinekorda

*** Mike is on it here. At Content Marketing World the bigger companies were SCARED of SM from INTERNAL and EXTERNAL. I pointed out that where do you want the tough conversations on your site or on YELP (or its more bratty cousins). Personally I want any content on MY sites. I wrote about how to turn negative reviews to MONEY (and Mike and I are good enough friends I can ride on his Scoop). Great job as always my friend. Hope your app is in for our Curation Contest as there is only 3 Days left :). Marty

 


Via Mike Ellsworth
more...
Mike Ellsworth's comment, February 23, 2012 9:00 PM
Marty,

Thanks for the amplification and endorsement. Yes, the risk discussion around social media is very annoying. Sure, the risks can be huge, and they can be unknown. But so are the risks of inaction . . .
Mike Ellsworth's comment, February 23, 2012 9:06 PM
. . . and I finally did register for your contest!
Martin (Marty) Smith's comment, February 26, 2012 11:28 PM
Cool Mike thanks will be reading your app tomorrow, looking forward to it. Marty
Rescooped by Martin (Marty) Smith from All about Location Based Services
Scoop.it!

Building Communities Around Location-Based Discoveries

Building Communities Around Location-Based Discoveries | BI Revolution | Scoop.it
Trover Lists and new social features help users connect around fun things to see and do | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
Via Pekka Puhakka
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Aggregators Aggregated - A MetaFeed
Scoop.it!

TED Talks on Behavioral Economics - A Collection

TED Talks on Behavioral Economics - A Collection | BI Revolution | Scoop.it

here you go peeps, run these in the background this morning and i'll guarantee your mind will be reeling for the rest of the week :)

 

Dan Ariely asks, Are we in control of our decisions? - http://www.youtube.com/watch?v=9X68dm92HVI


Dan Ariely: Why we think it's OK to cheat and steal (sometimes) - http://www.youtube.com/watch?v=nUdsTizSxSI


Barry Schwartz: The paradox of choice - http://www.youtube.com/watch?v=VO6XEQIsCoM


Dan Gilbert: Why are we happy? Why aren't we happy? - http://www.youtube.com/watch?v=LTO_dZUvbJA&feature=channel


Daniel Kahneman: The riddle of experience vs. memory - http://www.youtube.com/watch?v=XgRlrBl-7Yg


Sendhil Mullainathan: Solving social problems with a nudge - http://www.youtube.com/watch?v=XBJQENjZJaA


Rory Sutherland: Sweat the small stuff - http://www.youtube.com/watch?v=dkLcwHmnPV4

 

 


Via Pat Brenner, Liz Dorland
more...
Martin (Marty) Smith's comment, February 23, 2012 7:45 PM
Thanks for picking up my Scoop of some of my favorite marketing gurus. You guys rock it up pretty good. Hope you are applying for our Content Curation Contest (only 3 days left). Entering takes less than 5 minutes and our goal is to identify top 10 curators last year and I love your "group curation" idea. Contest details and entry here: http://www.atlanticbt.com/contentcurationcontest Thanks. Marty (aka @ScentTrail and Curation Revolution)
Martin (Marty) Smith's comment, February 24, 2012 7:24 PM
Heiko, thanks for all the Scoop.it love. Hope you are going to enter our Curation Contet to identify the best curtors from 2011. Easy and fast to apply here http://www.atlanticbt.com/contentcurationcontest

Only 2 Days left, hope you can enter and thanks. Marty (aka @scenttrail and Curation Revolution)
Heiko Idensen's comment, February 25, 2012 4:43 PM
Martin, thanks for your suggestion & the link to the contest :-)
I just posted my "philosophy" - just in a shot form "quick & dirty"
http://www.scoop.it/t/cocura-vom-user-generated-content-zum-kollaborativen-kuratieren/p/1302458371/my-philosophy-of-curation-collect-curate-collaborate-with-scoop-it-twitter-flipboard-genieo
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Apple's Amazing Profits [INFOGRAPHIC]

Apple's Amazing Profits [INFOGRAPHIC] | BI Revolution | Scoop.it
It's no secret Apple, the most valuable public company in the world, is making major cash off today's must-have tech gadgets — but how much?


**** Apple's cash in the bank is bigger than all but 52 companies. Their profits crush Walmart desipite have sales only a quarter as large. Not what you MAKE but what you TAKE that counts and Apple is using design to win hearts and minds and prove how profitable such a strategy can be in a flat, furioius and connected world. Marty


Via Martin (Marty) Smith
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

BI Taken Over By Pro-Ams

BI Taken Over By Pro-Ams | BI Revolution | Scoop.it
I recently read Seth Godin’s We All Are Weird, a book about marketing and the way society is changing. Being in product marketing at QlikTech, one of the major themes of the book really struck home.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Brands Can Do Better On Pinterest

How Brands Can Do Better On Pinterest | BI Revolution | Scoop.it
This year's hottest new online service is undoubtedly Pinterest, the "virtual pinboard" website. Once a social site becomes popular with consumers, brands soon follow.


via Read Write Web

more...
No comment yet.
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
Scoop.it!

How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | BI Revolution | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA


Via Martin Gysler
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Storytelling
Scoop.it!

Master the Art of Storytelling Increases Social Sharing

Master the Art of Storytelling Increases Social Sharing | BI Revolution | Scoop.it

How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so it resonates and ideally motivates them to retell the story and spread the word? Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.


Via Angela Natividad
more...
Martin (Marty) Smith's comment, February 19, 2012 8:09 PM
Angela love the graphic for this story features Magnetic Poetry Kit the product that paid for my house (lol). The company I co-founded, Found Objects, brought David Kapel's creation to market back in the day and just like products how content is crafted and presented is everything. Marty
Rescooped by Martin (Marty) Smith from Business Improvement
Scoop.it!

10 PR Tools that Simplify Your DIY PR Efforts

10 PR Tools that Simplify Your DIY PR Efforts | BI Revolution | Scoop.it

Getting your small business message out to the mainstream media, can be a difficult task for business owners whose budgets don't run to engaging Public Relations companies, to do the work for them.


Rather than ignore the great opportunities, that generally arise for a business after favourable press coverage, small business owners should be taking advantage of the DIY opportunities that are now available.


This excellent article discusses 10 such tools that you may be able to use to promote your business message in the mainstream media.


Via Daniel Watson
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Engagement
Scoop.it!

40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | BI Revolution | Scoop.it

Before you can choose a social media dashboard for your company or client, you need to be able to answer the 8 questions in this post.

 

After, you've answered the questions, you will find a great list of 40 resources to help our you achieve your company's social media objectives.


Via Ken Horst
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social-Business-Marketing
Scoop.it!

Why Your Business Must Go Social

Why Your Business Must Go Social | BI Revolution | Scoop.it

By Wix - http://bit.ly/A2t77B 

@Wix


Social brand awareness, social engagement, social advertising, social ROI – see the pattern?

Social is the way to go.


The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out.


Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few.


This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.


If your business isn’t yet social-friendly, you’d want to start making changes after viewing this: - http://bit.ly/wvO8lc 


Click here to enlargehttp://bit.ly/w22A6x 


Via maxOz
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Curation World
Scoop.it!

Intelligent Visual Bookmarking: Collect - Organize - Access - Retain with Mind iT

Intelligent Visual Bookmarking: Collect - Organize - Access - Retain with Mind iT | BI Revolution | Scoop.it

Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access.

 

Get started in 3 easy steps:

1. Create a user account here
2. Install the browser add-on (big orange button to your right)
3. Create your first linkmap here (to learn more about linkmaps, see below)

To view your list of linkmaps, press on the "My Maps" button on the MindiT menu.

...

"MindiT is a free online graphical bookmark manager. ...specifically designed MindiT to promote rapid collection, management, and access to online information."

 

To learn more, check out the short video tutorial

 

The common trait to all the tasks above: they all require massive online research.

This is where MindiT comes in.

Collect - Organize - Access - Retain

MindiT is built on the premise that a clean, concise, colorful graphical representation of bookmarks is much more intuitive and useful than the standard list or tree based solutions commonly available.

 

More info: http://www.mindit-bookmarking.com/  


Via evangelina chavez, Heiko Idensen, Robin Good
more...
No comment yet.