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Rescooped by Martin (Marty) Smith from Big Data BI
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Cloud and big data to drive BPO benefits

Cloud and big data to drive BPO benefits | BI Revolution | Scoop.it
Cloud computing and business analytics are set to inject new life into the business process outsourcing (BPO) sector as upfront costs reduce and businesses make better use of the data derived...

**** I love this BI space and they can figure out mor acronyms (lol). Marty
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Rescooped by Martin (Marty) Smith from Scriveners' Trappings
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California Writing Project

California Writing Project | BI Revolution | Scoop.it

These writing handbooks contain a wealth of instructional strategies, lessons, and assessment rubrics. Teachers of students from fourth through eighth grades and in high school will find them invaluable in teaching the writing strategies and applications found in the California English-Language Content Standards.



**** Can think of several things to do with his. Marty
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Rescooped by Martin (Marty) Smith from Pierre Paperon
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Why every location tag on Facebook is big data in action

Why every location tag on Facebook is big data in action | BI Revolution | Scoop.it
It all seems so easy: You log into Facebook, update your status, tell everyone where you are and -- voila! -- your Timeline is geospatial.

 

***** Suspected something like this was going on. Marty


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Rescooped by Martin (Marty) Smith from Social media culture
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | BI Revolution | Scoop.it
**** K, I will play. Marty

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible.
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Rescooped by Martin (Marty) Smith from Behavioral Economics
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People Patterns: Why free delivery can beat % off discount

People Patterns: Why free delivery can beat % off discount | BI Revolution | Scoop.it
Why you might drive more sales by offering free delivery rather than % discount http://t.co/jMJ5A9os Behavioural economics...

**** Thanks tried for years to make this point as a Dir Ecommerce and never got all the way there. Marty
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Rescooped by Martin (Marty) Smith from Business and Marketing
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The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills | BI Revolution | Scoop.it
B2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.

***** This tickle makes my B2B isn't different online than B2C. Marty
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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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The 6 Basic Organizational Attitudes Toward Social Media

The 6 Basic Organizational Attitudes Toward Social Media | BI Revolution | Scoop.it
By Anthony J. Bradley and Mark P. McDonald Our research has uncovered a spectrum of six basic organizational attitudes — folly, fearful, flippant, formulating, forging, and fusing — about social media.

 

These six F’s can play an important role in the success of your collaboration efforts. In fact, the attitudes within a large organization will most likely vary across units. Be sure to identify and understand this variation.


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Rescooped by Martin (Marty) Smith from A 360° Perspective of Communications, Strategy, Technology and Advertising
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Social Media Marketing Radar Graphic

Social Media Marketing Radar Graphic | BI Revolution | Scoop.it

**** I love this graphic as it describes every niche social media tool and dimension some of which I can easy forget such as Social Bookmarking. Marty


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Rescooped by Martin (Marty) Smith from Innovatus
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Better Agile Teams In 10 Steps

Better Agile Teams In 10 Steps | BI Revolution | Scoop.it

"Leadership is one of those personal things I find hard to give advice on. As if there were merely 10 things you needed to do to successfully lead your agile team."

**** Agile development is cool and very "marketing-like" despite being an IT process. I love its focus on "epics" and "sprints". The key is the inter-team dynamic (a point I learned from Carrboro, NC's New Media Campaigns). This article helps understnad the central importance of the team in agile developent, something often overlooked. Marty


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Rescooped by Martin (Marty) Smith from Pierre Paperon
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50+ Favorite Social Media and News Content Shares

50+ Favorite Social Media and News Content Shares | BI Revolution | Scoop.it

There's so much information online just begging to be curated: news, social media, images, video, websites... the list goes on. Reading great content from my favorite blogs and websites is one of m...

**** Good stuff in this exhaustive list. Marty


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Rescooped by Martin (Marty) Smith from Business Model Engineering
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Facebook Timeline For Brands: It's About Storytelling - Forbes - Jamie Tedford

Facebook Timeline For Brands: It's About Storytelling - Forbes - Jamie Tedford | BI Revolution | Scoop.it
Guest post written by Jamie Tedford Jamie Tedford is founder at CEO of Brand Networks, a social branding consultancy. Jamie Tedford As anticipated, Facebook Timeline for Pages was announced Wednesday.

**** K now I like new FB timeline better. Marty
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Rescooped by Martin (Marty) Smith from information analyst
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Who’s Following You Online...Lions, Tigers, Bears Oh My

Who’s Following You Online...Lions, Tigers, Bears Oh My | BI Revolution | Scoop.it
Technology | Collusion | The savvy Web user knows that the Internet isn't all fun and games.

There are plenty of companies out there watching every move a user makes, with an aim to sending their way ads they will click on. But just how many companies are tracking you can be shocking, especially when you don’t know what they know about you, and you have never in your life heard of them before.

 

**** Way scary cool. Marty


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Scooped by Martin (Marty) Smith
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Analytics of A Life

Analytics of A Life | BI Revolution | Scoop.it
The Personal Analytics of My LifeWired News (blog)By Stephen Wolfram The vast majority of these recipients are people or mailgroups within our company.


**** This is a wild hoarding math thing that reminds me of Barbarasi 's Bursts. Marty

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Rescooped by Martin (Marty) Smith from Social Media & Marketing
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21 Great Apps and Tools for Social Media |

21 Great Apps and Tools for Social Media | | BI Revolution | Scoop.it
21 Great Apps and Tools for Social Media - http://t.co/tqZLausx...

***** Good new toys, and after a really BAD day :). Marty
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Rescooped by Martin (Marty) Smith from Pierre Paperon
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7 Big Data Success Steps

7 Big Data Success Steps | BI Revolution | Scoop.it

"No longer the new technology on the block, big data continues to generate significant buzz. Technologies such as Hadoop and HBase are seeing rapid growth, analysts are experimenting with new techniques and approaches, and business leaders are adapting their business models to rely more on the power of big data. McKinsey calls big data the “next frontier” for business, ..."


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Infographics & Data Visualizations | Visual.ly

Infographics & Data Visualizations | Visual.ly | BI Revolution | Scoop.it
Like infographics and data visualizations? Visual.ly is the world's largest community of dataviz and infographics. Come explore, share and create.


**** Thanks to Pat for a great suggestion. I love visual.ly too (used the resume widget and it helped me get my job). Marty

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Rescooped by Martin (Marty) Smith from Into the Driver's Seat
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Khan Academy Enters Next Era With iPad App | Fast Company

Khan Academy Enters Next Era With iPad App | Fast Company | BI Revolution | Scoop.it
**** Saw the sixty minutes riff on Sunday and was amazed, impressed and a little jealous (lol). Marty

Khan Academy, the wildly popular YouTube lecture series, has launched its free, new iPad app in Apple's store. The enhanced version of Khan Academy includes time-syncing between devices--no Internet connection required--an interactive transcript of the lectures for easy searching, and a handy scrubber for moving between parts of the lectures. Perhaps more importantly, now that more schools have begun adopting Khan's lectures for their own classrooms, the iPad app could possibly replace or supplement textbooks, saving cash-strapped schools and students a lot of money.


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Rescooped by Martin (Marty) Smith from Content Marketing & Content Curation Tools For Brands
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Guidelines Proposed for Content Aggregation Online

Guidelines Proposed for Content Aggregation Online | BI Revolution | Scoop.it
Two approaches to giving credit where credit belongs online were announced at the South by Southwest Interactive festival in Austin.

 

**** We are movig toward an attribution lanage that makes sense, gives credit and allows creativity. Marty


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Martin (Marty) Smith's comment, March 11, 2012 9:30 PM
Glad to see attribution is gaining steam. Great scoop and timely given Robin's attribution pledge idea this morning. Love the badges! Marty
Therese Torris's comment, March 12, 2012 6:13 AM
I 100% support the attribution movement. It's not only about the copyright, it's also about the quality of the information for which understanding the source of information is vital. Some curation paths can be very complex, though...
Therese Torris's comment, March 12, 2012 6:14 AM
Supporting the attribution movement is not only about the copyright, it's also about the quality of the information for which understanding the source of information is vital. Some curation paths can be very complex, though...
Rescooped by Martin (Marty) Smith from Social Media & Marketing
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Title Tags in Content Marketing

Title Tags in Content Marketing | BI Revolution | Scoop.it

By Brad Shorr - http://bit.ly/zjRgss ;

@bradshorr

 

Title tags are the nuclear warheads of content marketing:

While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch. Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work

 

Definition of Title Tags

A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the “title” of a web page, describing the overall theme of its content.

Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.

 

Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.

 

Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.

 

Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.

 

Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries.

 

Continue reading The Many Faces Of A Title Tag here - http://bit.ly/xyYScY ;

***** I've been an Internet marketer a long time and tittle meats is the most important 60 character on the page. Marty
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Rescooped by Martin (Marty) Smith from The 21st Century
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Maslow’s Hierarchy And Social Media

Maslow’s Hierarchy And Social Media | BI Revolution | Scoop.it

**** Maslow's archetypes are key to personas and hierarchy of needs is key to archetypes. This infographic from Susan shows which social nets fit needs by Maslow's hierarchy. Critical tool to create brand strategies since I am always trying to figure out what kind of information to put where and at what cadence. Marty


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Scooped by Martin (Marty) Smith
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Big Data CFO Leadership

Big Data CFO Leadership | BI Revolution | Scoop.it
It is actually the unstructured and distributed character of data that is beyond the reach of traditional enterprise tools.

 

**** Interesting idea and new role for CFOs who often end up running the company. Marty

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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Microdata Can Improve SEO

Microdata Can Improve SEO | BI Revolution | Scoop.it
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to...

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Rescooped by Martin (Marty) Smith from Curation Revolution
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Content Curation Contest VOTE NOW

Content Curation Contest VOTE NOW | BI Revolution | Scoop.it

VOTE NOW!

March 9th Update - Semifinalists Posted & Voting Schedule

Vote for content curators based on these Criteria:

  • Consistent with curation philosophy
  • Content is helpful, cool, engaging and fun
  • Do YOU want to curate THEIR content


Each week for the next few weeks (starting on Monday normally) we will share 5 Top Curators, curators who've already made it through one big cut (from hundreds of entries). Total vote count determines 3 finalists and a three judge panel awards an Ipad 2 (Grand Prize), a Kindle Fire (Silver Medal) and A New Voices award. Ten curators will be invited to have profiles on Atlantic BT with a special Top Ten Curator of 2011 Badge.

VOTE EACH WEEK

Contest updates will be posted:


And your host and curation lover (Marty Smith):


Notifications to semifinalists are going out as fast as I can write emails (won't be finished until Friday). Thanks to everyone for such great support of what we hope will become an annual contest and for such fantastic curation.

Good luck and VOTE NOW.

March 8 Update

Voting Is HOT and Heavy with Anise Smith doing GREAT, total vote count determines 3 finalists so keep voting please.


http://www.atlanticbt.com/contentcurationcontest/vote

(page we will be using for Content Curation voting through the end of March)


Finished the selections today and promise to email everyone tomorrow. Many Scoop.it favorites will be included and voting will go through March. I even "entered" the last week sharing my links and philosophies to let people know I don't just look like a curator I play one on Scoop.it too :).


Marty

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Level343's comment, March 27, 2012 2:45 PM
mwahhaha Thanks Martin, Gugliermo, Gerrit... now if I can only show the rest of the world, how much we enjoy using Scoop.it ;) enjoy your week gentlemen. :P
Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Facebook Timeline For Pages Video Introduction

**** Martin no likely, but this video should help me adjust to new Facebook timeline.

Anise Smith writes on her blog: "The new Facebook Timeline layout for brands will be going live March 30, 2012 ready or not so I thought I would find as much information as possible to get you prepared.


I found a great two part tutorial that I screen captured that really provides an amazing step by step walk through of Timeline for Brands.


I am pretty sure it will get you prepared to make your Timeline shine for your brand.


Take a look at the two videos below and they should answer EVERY question that you have about how Timeline will work for your brand."


Video 1 - Introduction: http://youtu.be/XviTuMKpNCk 


Video 2 - Timeline for Pages: http://youtu.be/eF1UDSPun4E 

Original article: http://anisesmith.info/detailed-video-tutorial-for-creating-an-awesome-facebook-timeline-for-your-brand  


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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Marketers Never Learn From Social-Media Mistakes Of Others

Marketers Never Learn From Social-Media Mistakes Of Others | BI Revolution | Scoop.it

"The story of social-media lessons not learned is the overriding theme of the last eight years in social-media communications and the focus of a new book, #FAIL: The 50 Greatest Social Media Screw-Ups that I've co-authored.

 

"In it we catalog a litany of mistakes and faux pas committed by major companies since 2004, and our conclusion, it has to be said, isn't so much that shit happens but that it happens again and again and again"

 

Oh boy! The article mentions a current Social Media Hall of Shamer - Chevy - and a current nominee - McDonalds, plus the author has written a whole book about social media fails!

**** Not sure I agree with this but interesting to think about why we don't let the failures of others dissuade us from damaging courses of our own. Marty

 

Via @mydigitalcoco


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