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Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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Evaluate, Execute, Evolve New Big Data Tools

Evaluate, Execute, Evolve New Big Data Tools | BI Revolution | Scoop.it

Retailers aren’t the only ones struggling to meet the demands of the digital revolution.

 

***** Can't decide if 2012 is year of #BI and Big Data or mobile, probably both since the one (mobile) is contributing to the other (big data). Marty


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Rescooped by Martin (Marty) Smith from BUSINESS and more
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Semantic Keyword Grouping – Improving Quality Score With Relevance

Semantic Keyword Grouping – Improving Quality Score With Relevance | BI Revolution | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8


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Rescooped by Martin (Marty) Smith from Big Data BI
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Big Data Bigger Than Cloud

Big Data Bigger Than Cloud | BI Revolution | Scoop.it
Big Data analytics can bring us more than just IT efficiencies and lower costs, says V3 special projects editor, Rosalie Marshall...

***** These aren't mutually exclusive, but. I will play. Marty
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How to Understand Keywords in Searcher Context

How to Understand Keywords in Searcher Context | BI Revolution | Scoop.it
***** See these errors in my keyword research? Marty

Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

 

When it comes to keyword classification and context, it is far too easy to inject our personal opinions onto keyword phrases. It is not a “bad” thing to want to relate to, engage, and connect with your target audience.

As search optimizers, we sincerely hope that searchers’ mental models of desired content matches the content we have on our own and our clients’ websites.

Nevertheless, the ability to be objective about keywords is vital in order to truly understand web searchers. As SEO professionals, we not only need to understand the words and phrases that our target audiences type in to search engine, we also need to understand the context of keyword phrases.


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Does Social Media Jeopardize Your Safety? [INFOGRAPHIC]

Does Social Media Jeopardize Your Safety? [INFOGRAPHIC] | BI Revolution | Scoop.it

Does Using Twitter Jeopardize Your Safety?

***** Great infographic with somewhat fun but Freakonomics-like serendipitous data. Marty

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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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What Is Corporate Curation? IBM Is Making It | Forbes

What Is Corporate Curation? IBM Is Making It | Forbes | BI Revolution | Scoop.it
*** wow the big Blue weighs in. who would have thought. Marty

This is an excerpt from the article by Steven Rosenbaum and published by Forbes.

 

"It used to be that company communication was all top down.

Today, things are changing fast – as the tools and networks for communication are broken wide open.

 

Within the world of corporate communication, there are new school of thought that say there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents.

 

Ben Edwards the VP Digital Strategy and Development for IBM explains: "“I think there are some emerging roles, potential roles for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.”

 

At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.

 

The IBM vision is to embrace, rather than ignore the growing voice and knowledge of their community. “One of the measures that we like to talk about is called ‘Professionally Produced Content versus Employee Published Content’.

 

“We think we have a role in bringing the external perspective into the employee base” says Edwards. That makes IBM a curator as much as a communicator.

 

 

Read full article here: http://onforb.es/Igx7tm


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Michelle Gilstrap's comment, April 10, 2012 10:57 PM
Great content
Rescooped by Martin (Marty) Smith from Business and Marketing
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7 Link Building Mistakes To Avoid

7 Link Building Mistakes To Avoid | BI Revolution | Scoop.it
If you were looking at your Google Analytics around the dates of March 21-23, then there is a good chance you saw some changes to your site… Like a 10% to 30% drop in traffic.

 

Google rolled out a fresh update of Panda in February…and then another in March.

Some significant changes have been made through those updates that can affect your link-building strategy…so let’s explore those changes and others to help you maintain if not increase your rankings.

**** Does it feel to anyone else that SEO is getting harder again (lol). Marty


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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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5 Tips for Creating and Maintaining Customer Loyalty

5 Tips for Creating and Maintaining Customer Loyalty | BI Revolution | Scoop.it
Selling software-as-a-service applications depends on customer success. Below are five tips on how to generate and maintain customer love.

 

Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling.

 

This is obviously true for onboarding new customers, who start with a free trial and will only pay you if they like what they see. It is even more true for existing customers, who will only renew their subscription if they love what you do for them. Below are five tips on how to generate and maintain maximum customer love, in either situation.


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Rescooped by Martin (Marty) Smith from Big Data BI
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Report: Big data to add £216bn to the UK economy

Report: Big data to add £216bn to the UK economy | BI Revolution | Scoop.it
Harnessing big data could create 58,000 jobs by 2017, says report from SAS and the Centre for Economic and Business Research...

**** Not sure how you count this stat, but was surprised this job creation number wasn't higher. Marty
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Rescooped by Martin (Marty) Smith from Content Marketing Tips
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The Death Of The Blog Farms

The Death Of The Blog Farms | BI Revolution | Scoop.it

For the last few years, webmaster, internet marketers, and bloggers have been using paid blog networks and blog farms to boost their rankings in Google. Well last month, Google took an ax to the root of these blog networks like Build My Rank and Authority Link Network and de-indexed all or a majority of their sites. I saw this coming when Google announced a change in their algorithm concerning links and how they valued them. These blog farms had a high ratio of keyword optimized links pointing to other sites. Honestly, it was only a matter of time before these schemes to get better rankings were discovered and dealt with. Some of the major users of these blog networks even got emails in their webmaster tools accounts stating that unnatural link profiles had been discovered. This is not a good thing. So let me explain to you just a little about what is a blog farm, and what is a keyword optimized link and what is the future of building your website so it gets good rankings in Google without risking all your hard work on a loophole that might get you de-indexed.


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Tom George's comment, April 9, 2012 10:03 AM
Hey Greg,
I am looking for a curator for content marketing that would like to share their Scoop.it posts to Internet Billboards. Very simple to share and set up just a simple click and that's pretty much it. If you are interested just register at Internet Billboards and let me know your user name. Then you simple connect from your Scoop.it dashboard. Thanks
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Generate Blog Content Ideas Using Web Analytics

Generate Blog Content Ideas Using Web Analytics | BI Revolution | Scoop.it

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs and Writer' Block.

 

Web analytics is often the go-to resource for measuring content quality and understanding user behavior. But it’s also a great resource for evaluating user needs, including the content that users find desirable and valuable.

 

Here are 7 ways web analytics can help you discover what content topics your readers care abouthttp://bit.ly/HOjNHE 

 

1. Blog categories and tags

Configure blog permalinks for easy segmentation

2. Top-performing blog posts

Sort blog pages by page view

3. Search (internal and external)

4. Evaluate referral traffic by topic

Who is referring traffic to your website?

Which blog topics are referrers linking to?

5. Outgoing traffic

6. Comment rate

7. Sharing rate

 

With a clearer idea of your readers’ interests, you can develop a running list of valuable topic ideas.

 

By  Rick Allen - http://bit.ly/HOleWF 


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Rescooped by Martin (Marty) Smith from information analyst
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Semantic Web: The Problem With Wikidata

Semantic Web: The Problem With Wikidata | BI Revolution | Scoop.it
Without technologies dedicated to maintaining diversity in the new collaborative database, the worldviews of Wikipedia's dominant cultures will almost inevitably win out.

 

Wikipedia, with a new initiative called Wikidata, is radically reconfiguring itself to take advantage of the "Semantic Web."

 

Wikidata will create a collaborative database that is both machine readable and human editable and which will underpin a lot of knowledge that is presented in all 284 language versions of Wikipedia.

 

Read More: http://www.theatlantic.com/technology/archive/2012/04/the-problem-with-wikidata/255564/

 

**** Thinking tagging and machines + people are the three legged stool of the future as data looks and acts more and more like David Merrill's Siftables.


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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics

Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics | BI Revolution | Scoop.it
Analyze the backlinks of your site by using Backlink Analysis Tool.

***** Thanks and cool. Marty
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Social Timing Insights Infographic | Argyle Social

Social Timing Insights Infographic | Argyle Social | BI Revolution | Scoop.it

Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing.

**** Social Timing insights from my friends at Argyle Social tell me I am right to Tweet and blog over the weekend (less noise, and crazy 24/7/365ers who love this stuff - Internet marketing - rule). The Argyle study includes a few surprises on type of content when so fits their pattern of solid research always with a few surprises. Marty

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Rescooped by Martin (Marty) Smith from Business and Marketing
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72 Marketing Definitions

72 Marketing Definitions | BI Revolution | Scoop.it

Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what they do differently.

***** I always read souless B-School definitions like these and have a hard time recognizing the passion, love and commitment of what I actually do for a living. That said who can argue with 72 definition of marketing. Reminds me of 32 Short Films About Glenn Gould :).


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Rescooped by Martin (Marty) Smith from Social Media (network, technology, blog, community, virtual reality, etc...)
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The Influence of Foursquare

The Influence of Foursquare | BI Revolution | Scoop.it
***** Good 4 Square data. Marty
Via Nicola Bottai, Annarica Mastrangelo, Valeria Cinelli, roberto toppi
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Rescooped by Martin (Marty) Smith from Latest Social Media News
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The Week's Top Twenty in Social Media

The Week's Top Twenty in Social Media | BI Revolution | Scoop.it
The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways.
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper] | BI Revolution | Scoop.it
Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data....

**** Helpful and to the point. Marty
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Rescooped by Martin (Marty) Smith from Marketing Strategy and Business
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7 Constructive Ways For SEOs To Use Pinterest

7 Constructive Ways For SEOs To Use Pinterest | BI Revolution | Scoop.it

Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.

Those same SEOs soon found themselves failing miserably.

 

Here are some interesting points from article:

 

***Pinterest Is A Community, Not A Tool. 

 

***For Starters, Pinterest Links Are Now Nofollow.

 

***How many times have we had similar discussions over the years? Build connections, not links. Don’t spam. Join discussions. Be present. Get followers by engaging with others. Success takes time. There are no shortcuts — only hard work.

 

***Use Pinterest As A Means For SEO Benefits, Not A Direct SEO Tool. 

Instead of focusing on getting links from Pinterest, focus on getting links from other Pinterest users; instead of whoring your Pinterest out for traffic, focus on accruing a targeted, interested audience.

 

 

Now here are 7 Constructive Ways For SEOs To Use Pinterest:

 

1) Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.

 

2) Use Pinterest for linkbuilding outreach campaigns.

 

3) Optimize your page to get found by other Pinterest users.

 

4) Expand your brand-controlled search results.

 

5) Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.

 

6) Use Pinterest to curate useful content for your industry.

 

7) Always measure your successes and failures.

 

In short: Add value to the community. And for Pete’s sake, stop acting like Pinterest is your SEO godsend.

 

 

Read full article here: http://j.mp/IfyIer


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 10, 2012 8:33 PM
@Mott...then you need a trusted curator! LOL
The time is limited to filter by only all the overload of information! :-)
Joanne Greco's comment, April 10, 2012 8:34 PM
Great article - grazie!
Giuseppe Mauriello's comment, April 10, 2012 8:35 PM
@Joanne...thank you so much for appreciation!
Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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Show Keyword Position Using Filters And Advanced Segments

Show Keyword Position Using Filters And Advanced Segments | BI Revolution | Scoop.it
There are many ways to filter your Google Anlaytics results, but how many of the methods out there can actually give us data that we can present to our clients in a way that they understand?

Cool GA tips. Marty
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The 5 Ws of Social Media Marketing

The 5 Ws of Social Media Marketing | BI Revolution | Scoop.it
A lengthy survey of 3800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine ...

Cool usage and thinking data. Marty
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Rescooped by Martin (Marty) Smith from Social Media Sentiment
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How To Use Social Media Monitoring Tools

How To Use Social Media Monitoring Tools | BI Revolution | Scoop.it

In this video Murray Newlands talks about social media monitoring tools and why it’s important to have one that you can learn quickly with a single user interface.

 

Monitor what people say about you across social media: 

http://www.business2community.com/social-media/social-media-monitoring-tool-how-to-monitor-social-media-future-of-engagement-0153453

 

 


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Rescooped by Martin (Marty) Smith from Curation Revolution
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Social in the SERPs: 500 Top Tech Writers Study

Social in the SERPs: 500 Top Tech Writers Study | BI Revolution | Scoop.it

***** Fascinating study shows Twitter winning more top positions in SERPS than any other social net for top tech writers. The hidden gem in this stuy is Quora and the power of Q&A content (once again). Note how Quora is generating a disproportionate share of top listings for its displacement size.


The surprise is G+. Figured G+ would be better represented, but adoption by these tech leaders is happening NOW and G+ isn't tossig their Google weight around as much as I suspect they are about too. Everything points to a G+ tsunami here soon.


Marty

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2012 Year Of Predictive Analytics and #BI

2012 Year Of Predictive Analytics and #BI | BI Revolution | Scoop.it
BusinessObjects Predictive Analysis will support the R open-source language for statistical analysis (SAP goes after SAS, IBM with predictive analytics software - InfoWorld http://t.co/sN6t4EFp...)...


***** If 2012 is the year of #BI then it is also the year of predictive business intelligence as SAP weighs in next to some big boys. We are seeing the implosions of major SaaS options as HTML5 and some cool new tools create options within core web site development. Marty

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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Google+ Grew 27% in March

Google+ Grew 27% in March | BI Revolution | Scoop.it
Visits to Google+ grew 27% in March for a total of 61 million, according to Experian Hitwise. (RT @Techmeme: Google+ Grew 27% in March, Logged 61 Million Visits [STUDY] (@toddwasserman / Mashable!

**** Here it comes. Marty
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