**** Here it comes. Marty
Via Gerrit Bes
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Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.
Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.
**** Problem is great Internet marketing requires the immediate feedback loops of PPC and the solid base of content SEO represents. This PPC vs SEO thing is a left hand, right hand thing for me. Marty
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners.
Here are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.
Via Gregg Breward
***** Traffic is NEVER worthless but interesting KPI take here. Marty
How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.
Via Flavian Mihai
The NonProfit TimesStudy: It Costs To Build Social NetworksThe NonProfit TimesThose are among the findings in the fourth annual Nonprofit Social Network Benchmark Report, released Tuesday at the Nonprofit Technology Network's (NTEN) 2012 Nonprofit...
**** Funny I read these numbers after paying $40 for customer acquisition as really CHEAP while this article paints Social as expensive. Marty
April 5 - Results Day
Via Martin (Marty) Smith
Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both.
A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content. We call this the Inbound Marketing Multiplier and here’s how it works.
**** working on inbound marketing now and this Infographic was helpful. Marty
Via Gregg Breward
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) but that information is all kept pretty hush hush. Right?
Learn how to use competitive intelligence to improve your business blogging performance.
Via Gregg Breward
Interesting study. Salespeople feel ill-equipped to sell virtually. According to a new Corporation Visions study, 48% says they have had insufficient, little, or no training to engage prospects in teleconferences or webinars. So what else is new? Salespeople lacked training in the analog era as well.
**** Agree. Marty
Via Harry J. Lew
Social isn't part of the Internet marketing game now, social is the game. Marty
A new study shows that the most social-savvy companies are using social engagement to expand marketshare, generate more sales leads and more efficiently hone their marketing message.
The Study - http://bit.ly/H6ndDq [pdf], conducted by Austin-based PulsePoint Group - http://bit.ly/H6nMgt - and The Economist Intelligence Unit, says companies that fully embrace social engagement are seeing “four times greater business impact - http://bit.ly/H6nyGk ” than their less socially engaged peers.
How exactly was that measured?
PulsePoint looked at the effect of those companies who actively engage with employees, customers, partners, and other stakeholders “in meaningful conversations – enabled by social technologies – so that both parties benefit.
This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.”
Get top tips for Social Media SEO and how to create Google Analytics Top Custom Profiles by Mark Dulisse.
**** Social and search are essentially the same thing know as Google embraces the social network, G+ moves up the ladder and the algorithm adjusts to value social and the great link generator it is. Some excellent tips here on social and SEO. Marty
Via Gregg Breward
If you have used Google+ hangouts (the free group video chat) on Google+ then you might have already known that it only allows a maximum of 10 users including the host.
**** Think there is something very cool inside that hangout on G+. Suspect this is the first of many similar innovations to come. Marty
Via Tina Cook
Love and trust the Radian6 guys and MaxOz is a way trusted source. TY to Aris too as would have missed this important scoop without him :). Marty
Radian6 conducted a Webinar with Dr. Natalie Petouhoff (@drnatalie - http://bit.ly/H7pYHm ;) which proved to be a valuable hour of conversation on measuring ROI of social media.
Dr. Natalie is not only UCLA's Director and Professor of the Social Enterprise Executive Education courses, a consultant and analyst — she’s a compelling storyteller, too!
Wondering if your social media initiative is providing value to your organization?
Knowing how to calculate social media ROI is not always obvious, but this Infographic - http://bit.ly/H7qAwR -will help you figure out how to take your social media metrics and turn them into valuable information for your business.
By Jenn Seeley - http://bit.ly/H7rut4 ;
Via maxOz, William Deckers, Aris Spanos
**** Robin finds the best stuff. Marty
Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.
The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/
CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.
CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.
Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable.
By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:
- Your own platform, your own site, your own RSS
- Highly customizable design and look & feel
- Good backend editing dashboard
- One-time cost
- Publishes straight to WordPress
Scoop.it on the other hand maintains its leadership thanks to:
- Immediate search visibility, traffic and audience
- Advanced news discovery tools
- Integrated one-click social sharing and scheduling
- Cooler look and feel out of the box
- Community of curators
Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.
If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.
Pricing: $97 one time.
More info: http://bit.ly/CurationTraffic
Via Robin Good
In case you've not seen this yet - here is a very informative site on Google mobile ads, things you can do and also case studies and success stories: (New Google Mobile Ad website (with a ton of really useful ...: In case you've not seen this yet ...
**** Excellent "not everything on FB is equal Infographic. Marty
Facebook use an algorithm formula called EdgeRank to decide what users will see in their newsfeed. This formula is based on 3 elements: Affinity, Weight and Time Decay.
Via Genevieve Lachance