BI Revolution
Follow
Find
15.2K views | +0 today
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

BI Guru Howard Dresner's Wisdom Of Crowds Survey Is Tool Cool

BI Guru Howard Dresner's Wisdom Of Crowds Survey Is Tool Cool | BI Revolution | Scoop.it
Taking BI Guru and Gartner Fellow Howard Dresner's amazing 2012 Wisdom of Crowds Business Intelligence Survey teaches about BI, Internet marketing and life under the big top.

...

**** Just wrote this riff about at least one mark of real genius - structuring a survey that teaches more about business intelligence (BI) and major trends in Internet marketing than I knew going in (too cool). Leave it to Gartner Fellow Howard Dresner to create a survey that teaches, amazing. Nice guy too (actually answers his email and tweets).

Be sure to TAKE the Wisdom of Crowds Survey soon as Howard closes the survey phase soon.

Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Leadership & Management
Scoop.it!

The Real Leadership Lessons of Steve Jobs

The Real Leadership Lessons of Steve Jobs | BI Revolution | Scoop.it

The essence of Jobs, I think, is that his personality was integral to his way of doing business. He acted as if the normal rules didn’t apply to him, and the passion, intensity, and extreme emotionalism he brought to everyday life were things he also poured into the products he made.

**** Personal hero and artistic business visionary despite not being the nicest guy on the planet (finished the Isacson book a few months back). Lots to learn from. Marty


Via JLAndrianarisoa
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Online-Communities
Scoop.it!

Why Is Pinterest So Addictive? / #Infographic

Why Is Pinterest So Addictive? / #Infographic | BI Revolution | Scoop.it

Column Five created this Infographic with Flowtown - http://bit.ly/GCJda2 - to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus.


Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.


Beyond the data, the company examines why Internet culture is so fascinated with pinning.


Digital hoarding has a lot to do with it.


Then there’s the issue of social media fatigue.


Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins?


Or has it just replaced one addiction with another — a sort of social media gateway drug?


Via maxOz
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Big Data BI
Scoop.it!

bitly's Hilary Mason on "What is A Data Scientist?" - Forbes

bitly's Hilary Mason on "What is A Data Scientist?" - Forbes | BI Revolution | Scoop.it
Forbesbitly's Hilary Mason on "What is A Data Scientist?"ForbesAlthough some bristle at the conjoining of two highly charged words, the term “data science” appears to be sticking.

 

**** Hilary is one of my favorite anlaysts and using that bit.ly stack of gold data is fun and informative always. Marty


Via Ellen Wagner, CourseMonster
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Anatomy of Perfect Landing Pages

Anatomy of Perfect Landing Pages | BI Revolution | Scoop.it
Formstack brings you The Anatomy of a Perfect Landing Page...
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Engagement
Scoop.it!

Avinash Kaushik Keynote on Improving Engagement Through Innovation

Avinash Kaushik Keynote on Improving Engagement Through Innovation | BI Revolution | Scoop.it
Kaushik on innovation: “One of the great sexy things about the Internet is that everything you knew about the Internet 6 months ago is now irrelevant. “

 

“If you only measure clicks, page views, visits, video views, touches, emails, and number of reports you are SUPER LAME.”

 

**** Avinash is anything but "super lame". Genius yes, super lame not so much. Marty


Via Ken Horst
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

KISSmetrics Turning Customer Data To Infographic Gold

KISSmetrics Turning Customer Data To Infographic Gold | BI Revolution | Scoop.it
KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing KISSmetrics Experiments.


**** If anyone can mine conversion data into better actionable stuff it is these guys. Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
Scoop.it!

How To Integrate SEO And Social Media Marketing

How To Integrate SEO And Social Media Marketing | BI Revolution | Scoop.it

It’s not a case of one or the other.

 

If you have any kind of online presence, any kind of online marketing strategy, ignoring SEO and Social Media is a sure recipe for disaster.

 

And having two different strategies for SEO and Social is a big mistake, too.

One cohesive front combining both is the only way to go.

 

Why? You ask. Well, the two are becoming more and more the same thing everyday.

 

The more people are talking about your web page, linking to your web page, and visiting your web page, the more the bots have to think about your web page as being a good page.

 

Read More: http://www.iblogmarketing.com/2012/03/16/seo-and-social-media-marketing-why-you-need-both/


Via Antonino Militello
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Latest Social Media News
Scoop.it!

Use Interactive Infographics To Stand Out! Why?

Use Interactive Infographics To Stand Out! Why? | BI Revolution | Scoop.it
Just get over Infographics! It is high time that webmasters face the fact that not just every Infographic will be a hit. You are bound to hit walls head first if you don't spice up your Infographics. (What’s Coming Up Next?

 

**** Gerrit is right. Infographics are on the other side of the tipping point now. Thier ubiquity is both sign of acceptance and a desire for more. Marty


Via Gerrit Bes
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Augmented Collective Intelligence
Scoop.it!

Harnessing Collective Intelligence with Games 2012

Harnessing Collective Intelligence with Games 2012 | BI Revolution | Scoop.it

"With recent advances in harnessing the knowledge and skill of large groups of (unknown) network-connected humans, researchers and practitioners have been designing systems that make contributions of users entertaining and more engaging. Game mechanics are being applied to the traditional human computation tasks, such as transcription, classification and labeling. Seminal examples of such applications include ESP game and FoldIt. At the same time, companies seek strategies to include elements of gaming into business processes to increase productivity and engagement of employees. Framing a business goal in the form of a game is also a promising method for motivating newer generations in the workforce."

 

**** Curating this into SoLoMo (Social, Local, Mobile) for reasons that will become clear soon. Marty


Via Howard Rheingold
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Innovations in e-Learning
Scoop.it!

Kurzweil’s Singularity Visits SXSW

Kurzweil’s Singularity Visits SXSW | BI Revolution | Scoop.it
Time magazine's Lev Grossman interviewed Ray Kurzweil at SXSW Interactive to a packed house on Monday, March 12, 2012.

 

**** Kurzweil Singularity keeps getting closer and closer. Marty


Via k3hamilton
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Latest Social Media News
Scoop.it!

Use SEO on Multiple Websites to Drive Traffic in Your Direction

Use SEO on Multiple Websites to Drive Traffic in Your Direction | BI Revolution | Scoop.it
Search Engine Optimization is the basic need of any online business to drive more traffic to grow your earnings. if you have not thing about it previously, start now to improve your website worth.

**** Intersting new SEO strategy from Gerrit. Marty
Via Gerrit Bes
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Business and Marketing
Scoop.it!

Ten Social Networking Mistakes

Ten Social Networking Mistakes | BI Revolution | Scoop.it
**** Madeca couple of these. Marty

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.Many companies thrive, thanks to strong web presence.  However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

 

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.


Via Gregg Breward
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
Scoop.it!

7 Things Avinash Kaushik Taught Me at #SESNY

7 Things Avinash Kaushik Taught Me at #SESNY | BI Revolution | Scoop.it

There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik (@avinash).  It didn’t matter if speakers had last...

**** Since Avinash has forgotten more about web analytics than I will ever know, Level343's scoop is important and helpful. Marty


Via Level343
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Business and Marketing
Scoop.it!

The Ultimate Guide To Marketing On Twitter For 2012

The Ultimate Guide To Marketing On Twitter For 2012 | BI Revolution | Scoop.it
Twitter Marketing: This Is the Ultimate Guide To Marketing On Twitter For 2012. It only takes us (Twitter users) 1 week to sent out a billion tweets.

 

[Also Available In PDF]



**** This got a lt of clicks first time out. Marty
Via Gregg Breward
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Media Monitoring Tools And Solutions
Scoop.it!

‘Sentiment Analysis’ The Most Important Internet Marketing Truth

‘Sentiment Analysis’ The Most Important Internet Marketing Truth | BI Revolution | Scoop.it

The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”

 

So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?

 

Understanding who the key decision makers are and how to reach them is marketing gold.

 

Read More: http://blogs.wsj.com/tech-europe/2012/03/16/sentiment-analysis-aims-to-sort-marketing-truths/?mod=google_news_blog

 

**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty


Via Antonino Militello
more...
Martin (Marty) Smith's comment, March 22, 2012 12:40 PM
Thanks Jim. Marty
Martin (Marty) Smith's comment, March 22, 2012 12:41 PM
Forgot to tell you how much I appreciate your AMAZING curation. Keep it coming. Marty
Jim Kordoba's comment, March 23, 2012 11:18 AM
Thank YOU Marty! You really rock, man, and I really mean it! Have an awesome weekend & keep in touch!! #KeepRocking ;)
Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
Scoop.it!

The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

The Myth of Social Media Tactics Versus the Reality of Social Business Strategies | BI Revolution | Scoop.it

If the leaders in your organization are resisting the move to a social business, then recognize I understand your situation. I understand the entrenched self-interests, and I am here to help you defeat them. What you need is a Trojan Horse, a strategy that delivers a desirable (expected) effect and a covert (unexpected) one, by undertaking the following:

 

Create a detailed assessment of your competitors’ internal and external social business practices. Gather social stats, technologies used, success stories, consumer sentiment. You are basically gathering information to build a case.

 

Present what you’ve learned using side-by-side comparisons (competitors and your organization). Show lost opportunities and try and quantify a dollar value.

 

If the data is compelling and your executives agree, then ask to pilot an internal or external social business initiative. Make sure you have the necessary resources to be successful. Then execute.

 

**** A great practical way to win the battle for social with data and process. Marty


Via Level343
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Google: No, New TLDs Won’t Give You A Ranking Boost

Google: No, New TLDs Won’t Give You A Ranking Boost | BI Revolution | Scoop.it
Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
Scoop.it!

Neuroscience For Insight Into The Social Customer

Neuroscience For Insight Into The Social Customer | BI Revolution | Scoop.it
Written by Kevin Dean, originally published at Social Business News...

 

Effective content that grabs a consumer’s Attention and is Engaging, creates Awareness

 

Effective content that grabs a consumer’s Attention and is Memorable, becomes a Novelty

 

Effective content that is Memorable and Engaging, leads to intent to Purchase

 

The key word in all of these scenarios is Effectiveness. So, what is it that creates Effectiveness?

 

**** Cool graphic behind this curtain. I would add some Heath brothers Made To Stick on top of this neuroscience lesson. Marty


Via Level343
more...
Level343's comment, March 20, 2012 4:35 AM
Martin $ Gerrit thanks for taking the time to say thank you :)
Rescooped by Martin (Marty) Smith from Social Media Bites!
Scoop.it!

Why Google new semantic search will be a game-changer - Telegraph

Why Google new semantic search will be a game-changer - Telegraph | BI Revolution | Scoop.it
Google's shift to semantic search will be a game changer if successful.
Businesses need to take advantage of every opportunity this makeover
provides, writes Emma Barnett.

 

**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more).


Via David Blundell
more...
No comment yet.
Rescooped by Martin (Marty) Smith from SXSW News 2012
Scoop.it!

SXSW Interactive 2012: Big data, big issue

SXSW Interactive 2012: Big data, big issue | BI Revolution | Scoop.it

De #SXSW recap van Johan Voets. Toepassen van real-time data blijft grootste uitdaging voor bedrijfsleven.

 

 


Via Gerrit Visser
more...
No comment yet.
Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
Scoop.it!

Charting the B2B Social Media Lead Generation Process

Charting the B2B Social Media Lead Generation Process | BI Revolution | Scoop.it
We wrote a book about B2B social media to share our ideas with others and to help them learn how to adopt social media in their B2B companies. One sign of success is when people take the ideas and make them their own.
Via Sam Wee
more...
No comment yet.
Rescooped by Martin (Marty) Smith from A Cultural History of Advertising
Scoop.it!

What Privacy Advocates Don't Get About Web Data Tracking

What Privacy Advocates Don't Get About Web Data Tracking | BI Revolution | Scoop.it
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power.

"Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."


Via k3hamilton
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Social Sites Make Money [Infographic]

How Social Sites Make Money [Infographic] | BI Revolution | Scoop.it
Social Media and Social Networking websites make money through various means. This infographic shows the advertising and other money making social media opportunities. (Social Media and Social Networking websites make money through various means.

**** Cool Infographic for the ROI obsessed. Marty
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Americans Don't Have Time For Slow Websites [INFOGRAPHIC]

Americans Don't Have Time For Slow Websites [INFOGRAPHIC] | BI Revolution | Scoop.it
Got a minute?See how mere milliseconds of extra loading time can mean major lost revenue for websites and ecommerce companies....

Great data about the need for speed. Marty
more...
No comment yet.