BI Revolution
33.2K views | +0 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 

Martin (Marty) Smith's insight:

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

more...
Jeff Domansky's curator insight, December 31, 2012 1:33 PM

Let's just say there are still social media ostriches in the C-suite.

Rescooped by Martin (Marty) Smith from Enterprise Social Media
Scoop.it!

Understatement - Content Marketing Key For B2B In 2013

Understatement - Content Marketing Key For B2B In 2013 | BI Revolution | Scoop.it
Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content,

Via massimo facchinetti, Mike Ellsworth
Martin (Marty) Smith's insight:

As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.

As we refine connections between Stimulus (content creation) and Response (buying patterns) our social media marketing and inbound marketing will shift and finally fill the sail with wind.

more...
Mike Ellsworth's curator insight, December 26, 2012 10:25 PM

This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.

 

Via @WheatleyCarl

Mike Ellsworth's comment, December 27, 2012 12:42 AM
Thanks for the reScoop, Marty!
Mike Ellsworth's comment, December 27, 2012 12:50 AM
Heiko, thanks for the reScoop!
Scooped by Martin (Marty) Smith
Scoop.it!

The Business Marketers' Ultimate Guide To Instragram

The Business Marketers' Ultimate Guide To Instragram | BI Revolution | Scoop.it
A non-stop stream of Links to Infographics, Maps, Charts and many other worldwide Visualization...
Martin (Marty) Smith's insight:

Have yet to crack Instragram, but it is calling pretty hard. The demographics skew younger than Facebook. Never a bad idea to ignore for very long no matter what the user profile. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight
Scoop.it!

Selling SMM To The C Level

Selling SMM To The C Level | BI Revolution | Scoop.it
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign....
Via Jeff Domansky
Martin (Marty) Smith's insight:

Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. 

Ask your CEO to imagine where your brands will be in five years WITHOUT a strong social presence. Ask if they believe it was helpful, in the company's formative years, to focus and learn new things.

If they answer the first question with some version of the current situation. If they answer question two with a firm NO then RUN don't walk to a new job.  

more...
Jeff Domansky's curator insight, December 12, 2012 8:12 PM

Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them.

Martin (Marty) Smith's comment, December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment, December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end
Rescooped by Martin (Marty) Smith from Social Media, Technology
Scoop.it!

Social Media Marketing 2013 Game Changer [Infographic]

Social Media Marketing 2013 Game Changer [Infographic] | BI Revolution | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via chezmadeline
Martin (Marty) Smith's insight:

One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | BI Revolution | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M 

Note:
This Infographic is one of the top Scoops from Curation Revolution (http://www.scoop.it/t/curation-revolution ).

 

more...
Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

Scooped by Martin (Marty) Smith
Scoop.it!

Six Social-Digital Trends for 2013 via HBR

Six Social-Digital Trends for 2013 via HBR | BI Revolution | Scoop.it
Will your plants be tweeting at you next year?
Martin (Marty) Smith's insight:

Great article here on six 2013 marketing trends including:

* Content Marketing.

* Smobile.

* Social Commerce.

* Big Data.

* Sensory Intelligence.

* Smart gadgets.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Saving World One Tweet At A Time - 6 Social Influencers via @Fastcompany

Saving World One Tweet At A Time - 6 Social Influencers via @Fastcompany | BI Revolution | Scoop.it
When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter.
Martin (Marty) Smith's insight:

As an upstart social marketer social media's cause marketing promise hasn't felt realized. What we know is the common fire syndrome, clustering around the fire in times of need, works. This Fast Company article chronicles how six social activists are realizing social media marketing's promise. Are these six examples harbingers of a New Altruism via social media? Let's hope.

Related recent post on ScentTrail Marketing: The New Altruism: Wright, Shermer, Benkler

http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men

P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men | BI Revolution | Scoop.it
Analysis of Instagram vs Pinterest audience usage data and a model for determining which platform is right for your company or brand.
Martin (Marty) Smith's insight:

Great piece on how to figure which social network will work best for your business vertical. Love the, "Let's go to the DATA," approach. 

more...
Jeff Domansky's curator insight, December 13, 2012 2:10 PM

Marketers and communicators take note.

Scooped by Martin (Marty) Smith
Scoop.it!

Social Media The Whole is Greater than the Sum of the Parts

Social Media The Whole is Greater than the Sum of the Parts | BI Revolution | Scoop.it
Image: birgerking/Flickr Social media is a treasure trove of insights and useful information, but most people have realized that the path from hype to
Martin (Marty) Smith's insight:

Great WIRED article about SMM Analytics where the insights apply across the ocean of Social Media Marketering. Here is my favorite quote:

"This variety of formats means that, while organizations may want to treat social media like every other data source in their information management portfolio, gleaning insights from these channels necessitates an entirely new approach. "

Duh and that idea is applicable across SMM as a whole.  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Media, Technology
Scoop.it!

Spot Social Media Snake Oil Salesmen With These 10 Tips [+ 5 From Marty]

Spot Social Media Snake Oil Salesmen With These 10 Tips [+ 5 From Marty] | BI Revolution | Scoop.it
Image A lot of folks position themselves as social media “experts” but sometimes it can be difficult figuring out who really knows what they’re talking about and who’s merely a guru or a ninja.


Marty Note
I love these tips especially #3. I love it when a "Social Media Expert" has no Klout score, their last tweet was a week ago and they don't blog :).

Here are 5 of my favorite ways to separate Social Media Wheat from Chaff:


1. Ask for their favorite tool to help cut down #SMM to a working FLOOD. Any answer is correct but then ask the follow up question. How has that tool changed their process or helped achieve their social media marketing "do more with less" goal.


2. I agree with the differentiation between personal brander and corporate Internet marketer and social media expert (very differnet gigs). Ask the "expert" to tell you how they used a social tool to make a million bucks and what was the ROI.


That isn't totally fair since attribution is a bitch, but see how they handle it. If they stammer or make stuff up RUN. Internet marketing is always about THE NEXT MILLION BUCKS and if you are large enough it may be about the next $10M bucks, so make social about the money and see how they handle it.


3. Ask under what conditions they would use auto-tools like BufferApp. If they have auto-everything RUN.


4. Ask them if they believe they can manage your social stream. Correct answer here is of course but you want to see some recognition of how hard a task managing someone else's social is since it requires you understand how the company thinks and acts across a variety of situations. I've managed OPS (Other People's Social) successfully once and unsuccessfully twice.


It isn't easy, so anyone who tells you it is easy and you should RUN. BTW, I don't even consider managing social for verticals I don't have some experience in. I will NOT manage social for a woman's dress shop because I have no frame of reference and so would just be BAD at it.


5. Ask the expert how they became an expert. If you asked me how I became a social media expert I would explain I am NOT an expert. I would go on to explain I curate between 50 and 200 pieces of content a day into 4 blogs, 4 Twitter accounts and across 3 major SMM tool sets (Scoop.it, Pinterest and Facebook).


I write between 200 and 1,000 words a day that get published to 1 of 5 blogs and I try to learn something daily. When I do learn things I share them to about 10,000 people a day (give or take). I've published at least 5 articles that have gone mega-viral (Retweets greater than 200K) and I defined what constitutes social media "mega-viral" (lol).


I would go on to explain how "expert" and social media don't go naturally together. Curator, writer, creator are labels that work better than "expert" since expert implies social media has been around longer than it really has and that it is knowable enough to create "experts". Not so much, I would explain :).  


Extra Credit - Ask why they LOVE Social Media. 
I'm an Internet marketer and a merchant at my core. I love social because it is the natural evolution of Internet marketing. I love social media marketing because the feedback loops are faster, the danger and reward greater.


I love social media because I've been able to make friends with genius marketers from around the world such as maxOz (Michele Smorgon), Robin Good and Brian Yanish (@MarketingHits).


I love social because I've been able to meet Jan Gordon (Curatti), John van den Brink (@AtDotComSocial) and Liz and Kelly and my friends at @SmallRivers, the Paper.li people. I could go on and on because everyday I find something or someone new to love. 


Via chezmadeline
more...
No comment yet.