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In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
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5 Social Media Analytics Companies You Need To Check OutSearch Engine JournalWe don't need to remind you on the importance of social media analytics for marketers and businesses.
Excellent post with "new to me" cool tools. Can we ever have enough great analytics tools? Nope :). M
While search engines may not pay attention to the content for the purpose of showing a page they all show some sort of description in the search results
Think of the META DESCRIPTION TAG of each website page as an AD for your business. Click to see tips for writing good meta descriptions.
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This Bazaar Voice white paper looks interesting. I'm posting here so I remember to read it when I have a life again (lol). If someone does read it please let me know since this is a favorite topic, one I've written about too:http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html Thanks, M
A powerful new Google+ photo app embodies a sticky situation facing Web developers: embrace the Native Client tech for high-performance Web apps and risk sites that only work for Chrome users. Read this article by Stephen Shankland on CNET News.
We know a few things about Web 3.0. We know the computational power needed to run it will be significant. We also know that using today's web standards won't work. So the What's Next battle is on and Google is sending mix messages (I know who would have thought lol). This CNET post is pretty technical but stay with it bcause it explains the coming appification of the web battle. Soon you may need to take sides and understanding What's Next is important even if it makes your head hurt a little.
Google+, the world’s second biggest social network, is changing the online landscape.
The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.
Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.
New statistics for google+!!!
SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines?
Brilliant Scoop by Dianal and don't miss Neil Ferree's post (@FerreeMoney): Neil Ferree's curator insight,
Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?
Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?
The Philips Work/Life Survey examined key factors of Americans’ job happiness, with a particular focus on their ability to bring personal interests
Work is about so much more than money. Most of the ways we compensate and even THINK about employees and work is wrong or vastly outdated says this infographic and Daniel Pink's excellent Drive: The Surprising Truth About What Motivates Us (great book). http://www.danpink.com/books/drive
Why are we so wrong? Pink notes that 30% of the humans are "mercenary" or interested and motivated mainly by gains for themselves. The vast majority of people believe in the "greater good theory", that doing the right thing is not only the right thing to do but brings some karmic balance. If the majority of people want to do the right thing why are most of our compensation systems grounded in the whip, gun and chair approach assuming people do what they are told, that people are animals without free will. Not so much as it turns out and as this great infographic illuminates. We work for connection, meaning and relevance. Most of the people reading this post are Internet marketers, a group who will have more work than they can handle for twenty years. The web is such a complex and evolving thing rapidly becoming mission critical to every company that those who understand it, to the extent it is understandable, work NOT for money as much as for other benefits such as meaning, appreciation and relevance. We are SOCIAL and find the most meaningful values of our work in the connections our work creates. If we ever doubted the importance of connection social media is reminding us in a big way. The challenge is to redesign work because every band and company exists mostly in the minds of its employees. The line between how employees feel and think about their employer and "branding" or "reputation" is becomes thinner and thinner by the day. Companies must create themselves in the minds of their team daily and so each member of the team must create themselves too. No one creates anything alone anymore, so if you are a President or CEO or CIO or CMO ask yourself the hard question - is your company winning the hearts and minds of your employees AND your customers? You need both to win these days and any brand, company or product is only as strong as their weakest link.
Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew ...ClickZAndrew Edwards SES San Francisco is next week, taking place September 10-13.
I agree. Analytics are much too siloed. Breaking down silos with "convergence analytics" can only help multi-channel marketers. And please tell me who is NOT a "multi-channel marketer" now?Everything is connected now like a pond. Throw a rock into any portion of your pond be it mobile, email, PPC or social and that rock quakes the rest of the pond. Understanding how to create positive ROI by tapping down some gauges while opening others is the key skill in what is sure to be an analytics future.
For centuries infographics have been used to convey information in an easy to digest manner.
Infographics are among the most viral content any content marketer can create. An infographic can remain relevant for a long time too. Here is an infographic about how to make a great infograhic.
MartinAnything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).
Today, in a very crowded Hynes Convention Center bathroom, I got to witness a very valuable economics lesson. The HCC is heaving from the crowds for Hubspot'sMartyThis is SO good I will have more to say tomorrow when I'm not so tired my eyes hurt :).
Great article! Information is useless with out good as the transmission.
The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these ...
Web 3.0 Is About PAGES not Websites This is an interesting new tool. Here is my favorite paragraph:: Once an index is built, users can start mining email addresses, phone number and other keywords straight from search result pages. Minerazzi also allows you to identify sets of keywords with common features such as number of occurrences, byte size, etc. Topical search isolated and capable of being mined is an example of where web 3.0 is head - to a land of pages instead of sites. We get a result and we convert more than we go some where and we convert.
Revolution Begins TomorrowFirst EVER views of CureCancerStarter.org (outside of our building) and MAN ON A WIRE MARTY starting at 11 and going until 2. AGENDA
metrics scan I've been espousing the need for predictive metrics in HR for over 20 years, so I am pleased that more talent leaders are now beginning to realize their value. Unfortunately, most of what is written on the subject ...
Fascinating and runs from the preschool easy to the double dutch complicated.
Rand Fishkin talks about Google's motivation behind their encryption.
What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly. You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info
Quote from Danny Sullivan of Search Engine Land: "
Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.
In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb
Data Center KnowledgeWhat The Cloud Engineer Must KnowData Center KnowledgeA new IDC report sponsored by Microsoft and published by Forbes indicates that the demand for a cloud-ready IT force will grow by 26% through 2015.
Loved this post because the tone is teaching, "cloud engineers" and so we interloping Internet marketers can learn too. Don't think understanding the cloud is important? Here are just a few Internet marketing CSF (Critical Success Factors) impacted by "cloud formation": * Speed of your website.
* SEO acceptability of your website. * Google acceptability of your content and site.
* Web 3.0 dynamic contingent logic firing in real time. That last bullet is my favorite and least understood. Websites won't operate or be created the way we do now. The "appificaiton" of everything + the cloud = more sophisticated logic firing ln more cylinders, faster and faster, better and better. The cloud is opening up possibilities. We are creating CureCancerStarter.org without much concern to image weight since the Amazon Content Delivery Network is taking much of the heavy lifting off the page. Multiple that one benefit by a hundred and you see why understanding the cloud is a CSF.
WXIA-TV7 tips and tricks for navigating iOS 7WXIA-TVAn iPhone with iOS 7 software, left, is displayed next to an iPhone with the older iOS 6 operating system on Sept. 17, 2013, in New York. ...
iOS7 getting rave reviews. Here are some helpful tips
Stories MatterIt is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece. The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation. You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove
Created a defined team is one of my favorite social media tactics. By creating a team with a name there is a brand, an identity, that forms the team. This post discusses one of my favorite ways to include customer advocates in your social media marketing by creating a "buzz team".
Why STORIES Are StickyFunny how seductive context can become. I own an amazing TIGER of a bicycle, a Specialized Roubaix SL2, purchased after Martin's…
In this GPlus riff I explain how I was duped for a moment out of telling a great story when we created the @StoryofCancer eBay store (http://www.ebay.com/usr/curecancer2013 ) context can be seductive and I can be stupid (lol). There are probably a million eBay "power seller" rules I don't understand (and may never), but great analogy based storytelling is at the heart of why teams I've managed made over $30M in online e-commerce. He who tells the better story wins, a parable you would think I would know by now.
Advice from Bill Watterson, IllustratedThis was one of the most remarkable things I read on the web this…
Not sure why I got on this riff this morning, but have to start my "normal" day now (lol). I enjoyed this illustration from Bill Watterson my friend Bill Ross shared and built a few thoughts around and on top of it before heading to work this morning. Thoughts about life, beauty and love always start a day in an interesting direction.
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013
The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer.
You can read this article on Network Empire News.
The Network Empire Private Members Area.
Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:
Krakken Only Prices | Network Empire
Good idea to review the Art of War with the commons in mind. The commons may be the most misunderstood of Google's instructions. Google's desire is to find relevant authority. In a recent video Matt Cutts used the New York Times as an example of an organization with quality content. NYT is a content engine built around specific rules and practices to insure content quality. Interesting to use a newspaper since newspapers are under such pressure. I agree with Cutts that the NYT creates quality content. I don't see the NYT as a leader in other relevant Internet practices (social, mobile). Cutts is saying NYT starts with an advantage because they are so dedicated to content quality. I grant the point, but wonder if the NYT is a tad solipsistic (self referential) for this time. Does the New York Times stop the news world as it used to? Not even by a little bit because there are so many other high quality and niched information offerings. The commons is a tactic every newspaper could benefit from. The commons views whatever we are creating as a combination of US and THEM. By taking an active community approach the quality and quantity of content goes up fast and in affordable ways. The commons, that area where we've both invested, can now turn around and repay the debt by driving links back to its creators. In the case of the New York Times this would be finding the 1% of contributors who are "Times Worthy" and including them more fully in the paper's content strategies and tactics. Think of Amazon's Top 1,000 Book Reviewers - a list people fight to achieve - and you see how the Times could be a leader in User Generated Content curation. "Could be" but unlikely TO BE because newspapers don't value, use, reward or curate the rich vein of UGC they could easily mine. To reward the "Cult of the Amateur" would be below most newspapers (goes the thinking). I used to read the New York Times Sunday edition like a religion. Not so much anymore because I have friends who fill the need for amazing content I care about now. Every newspaper COULD have become the source of legitimacy for the 1% of content creators who could work on staff at the times or the observer or at any paper. Increasingly these "reporters" leave institutions like the times because they seek freedom to publish and know their following has power. Is there a role for newspapers still? Of course, but it is a very different role than they are used to or, at least so far, seem to want.
Three Content Marketing Ninjas Reveal Their Secrets!My live blog of a session at the Raleigh SEO Meetup with +Casie Gillette of KoMarketing…
My friend @MarkTraphagen reminded me of this fun SEO Meetup hosted by my friend Phil Buckley (@1918) featuring another friend Amy Lewis (@CommsNinja). The discussion is the changing nature of Search Engine Optimization (SEO) and how content truly and finally is KING. Content being KING has many implications ranging from a need for new Key Performance Indicators (KPIs) to shifting tactics and strategy away from the old optimization days and toward a new world where storytelling is the new SEO. My Storytelling is the new SEO presentaion is on Slidesharehttp://www.slideshare.net/martinmartysmith/storytelling-new-seo (now with over 16,000 views and all views started from this SEO Meetup and the new nature of content, storytelling and SEO. Thanks to Mark for reminding me of how spcial this meeting was :).