Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
**** Mobile learning has to be about to explode as Michel points out in this excellent blog post. Marty
Are you sure you want to delete this scoop?
A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.
The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.
**** Strange how people think speaking to themselves about themselves will hold anyone's interest other than themselves, but I see this every day in my role as Director Marketing at web development and Internet marketing agency Atlantic BT. The other problem is people saying they don't have anything interesting to say (which I had a quareter for each time I've heard that one). There are stories everywhere and all the time. If you can't write one put up a form and ask for some. I liked the tips in this article about getting, holding and respecting people's attention. Marty
We always assume that Google knows best, but is that necessarily true? According to Peter finding a formula that works 100% of the time is no easy task. He opened up with a great example “If you have a 301 redirect and you tell Google to go left, they’ll probably go right.” You could end up implementing a 301 redirect and when you request the location a cached version of the site may still appear instead of the redirect you intended.
Social media success for the long term you must know when to take a break, walk away.**** This "walk away" idea is so true. Social becomes a trap, a self reinforcing trap, unless prespective is injected on regular and forceful ways. Thanks to Gerrit Bes for an amazing Scoop.it feed.
There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik (@avinash). It didn’t matter if speakers had last...**** Since Avinash has forgotten more about web analytics than I will ever know, Level343's scoop is important and helpful. Marty
[Also Available In PDF]
The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”
So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?
Understanding who the key decision makers are and how to reach them is marketing gold.
Read More: http://blogs.wsj.com/tech-europe/2012/03/16/sentiment-analysis-aims-to-sort-marketing-truths/?mod=google_news_blog
**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty
If the leaders in your organization are resisting the move to a social business, then recognize I understand your situation. I understand the entrenched self-interests, and I am here to help you defeat them. What you need is a Trojan Horse, a strategy that delivers a desirable (expected) effect and a covert (unexpected) one, by undertaking the following:
Create a detailed assessment of your competitors’ internal and external social business practices. Gather social stats, technologies used, success stories, consumer sentiment. You are basically gathering information to build a case.
Present what you’ve learned using side-by-side comparisons (competitors and your organization). Show lost opportunities and try and quantify a dollar value.
If the data is compelling and your executives agree, then ask to pilot an internal or external social business initiative. Make sure you have the necessary resources to be successful. Then execute.
**** A great practical way to win the battle for social with data and process. Marty
Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google.
Written by Kevin Dean, originally published at Social Business News...
Effective content that grabs a consumer’s Attention and is Engaging, creates Awareness
Effective content that grabs a consumer’s Attention and is Memorable, becomes a Novelty
Effective content that is Memorable and Engaging, leads to intent to Purchase
The key word in all of these scenarios is Effectiveness. So, what is it that creates Effectiveness?
**** Cool graphic behind this curtain. I would add some Heath brothers Made To Stick on top of this neuroscience lesson. Marty
Google's shift to semantic search will be a game changer if successful. Businesses need to take advantage of every opportunity this makeover provides, writes Emma Barnett.
**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more).
De #SXSW recap van Johan Voets. Toepassen van real-time data blijft grootste uitdaging voor bedrijfsleven.
Excerpted from the article:
"To stand out from the masses and to reach their audience, professionals and companies must focus on relevant content to be able to engage efficiently.
Social media influencers have become new channels of information and new web publishers or content curators.
Knowing that their leadership is largely dependent on the quality and value of how they engage, they deserve special attention.
The content that they disseminate via the web and social media must meet specific criteria and respect the “5 W rule”: Who, What, When, Where, Why.
1) WHO is target for the message?
Build on the relevant and personalized message...
2) WHAT is the value of the message?
Give priority to rich content and quality of experience...
3) WHEN should the message be distributed?
Adapt the message for different contexts...
4)WHERE should the content be disseminated?
Vary the content sources to benefit from all formats...
5) WHY choose one tool over another?
Select appropriate tools according to their needs..."
read full article here: http://j.mp/GNjGAY**** If this sounds like journalism 101 it is because it is. Stories, good ones, always answer the 5 W's. Thanks to Giuseppe for sharing. Marty
On April 5, M+R and NTEN will release their sixth annual eNonprofit Benchmarks Study. Check out this exclusive Infographic based on certain 2012 findings.
The study is based on primary research with 44 participating non-profits, including the AARP, American Red Cross, Human Rights Watch, Planned Parenthood and the World Wildlife Fund.
All of the non-profits covered fall under the categories of environmental, international, human rights, wildlife, animal welfare and other causes. The 2011 study can be downloaded here: http://bit.ly/GIrGmq
“The findings have become a standard that a non-profit can look at to see if it was a good year for online fundraising and advocacy, whose Facebook following grew more (international or environmental organizations) and the most important question: How do its numbers compare to other non-profits?”
Original Post by Matt Petronzio - http://bit.ly/AzkPAi
What does an #entrepreneur have to do to grow up the company?
**** Should be required viewing for startups. Marty
Taking BI Guru and Gartner Fellow Howard Dresner's amazing 2012 Wisdom of Crowds Business Intelligence Survey teaches about BI, Internet marketing and life under the big top.
...**** Just wrote this riff about at least one mark of real genius - structuring a survey that teaches more about business intelligence (BI) and major trends in Internet marketing than I knew going in (too cool). Leave it to Gartner Fellow Howard Dresner to create a survey that teaches, amazing. Nice guy too (actually answers his email and tweets). Be sure to TAKE the Wisdom of Crowds Survey soon as Howard closes the survey phase soon. Marty
The essence of Jobs, I think, is that his personality was integral to his way of doing business. He acted as if the normal rules didn’t apply to him, and the passion, intensity, and extreme emotionalism he brought to everyday life were things he also poured into the products he made.**** Personal hero and artistic business visionary despite not being the nicest guy on the planet (finished the Isacson book a few months back). Lots to learn from. Marty
Column Five created this Infographic with Flowtown - http://bit.ly/GCJda2 - to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus.
Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.
Beyond the data, the company examines why Internet culture is so fascinated with pinning.
Digital hoarding has a lot to do with it.
Then there’s the issue of social media fatigue.
Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins?
Or has it just replaced one addiction with another — a sort of social media gateway drug?
Forbesbitly's Hilary Mason on "What is A Data Scientist?"ForbesAlthough some bristle at the conjoining of two highly charged words, the term “data science” appears to be sticking.
**** Hilary is one of my favorite anlaysts and using that bit.ly stack of gold data is fun and informative always. Marty
Formstack brings you The Anatomy of a Perfect Landing Page...
Kaushik on innovation: “One of the great sexy things about the Internet is that everything you knew about the Internet 6 months ago is now irrelevant. “
“If you only measure clicks, page views, visits, video views, touches, emails, and number of reports you are SUPER LAME.”
**** Avinash is anything but "super lame". Genius yes, super lame not so much. Marty
KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing KISSmetrics Experiments.
**** If anyone can mine conversion data into better actionable stuff it is these guys. Marty
It’s not a case of one or the other.
If you have any kind of online presence, any kind of online marketing strategy, ignoring SEO and Social Media is a sure recipe for disaster.
And having two different strategies for SEO and Social is a big mistake, too.
One cohesive front combining both is the only way to go.
Why? You ask. Well, the two are becoming more and more the same thing everyday.
The more people are talking about your web page, linking to your web page, and visiting your web page, the more the bots have to think about your web page as being a good page.
Read More: http://www.iblogmarketing.com/2012/03/16/seo-and-social-media-marketing-why-you-need-both/