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Rescooped by Martin (Marty) Smith from Business and Marketing
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The 14 Most Powerful and Effective Words in Marketing

The 14 Most Powerful and Effective Words in Marketing | BI Revolution | Scoop.it
What are the 14 most powerful, effective and persuasive words in marketing?

 

After decades of A/B split testing, marketers now know the answer.

***** My favs: Easy, Free, Love, Proven, Discovery and would add "imagine". Marty


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Rescooped by Martin (Marty) Smith from Curation Revolution
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Why Agile Marketing Is Essential and What Is Agile Marketing?

Why Agile Marketing Is Essential and What Is Agile Marketing? | BI Revolution | Scoop.it

Great Marketing Profs article!!!

Hearing our IT pros talk Agile development I felt left out. The idea our IT department would be creating user stories, sprints focusing on visual deliverables and SCRUMing together stuff fast seemed GREAT but more in my camp (Marketing) than theirs (IT).

Anyone else feel like these two class distinctions are breaking apart fast (IT and Marketing)? Techies are becoming more marketing savvy and vice versa. This article disucsses a San Francisco group about to creat "Agile Marketing" in early June. Very cool and about time (lol).

Marty

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Rescooped by Martin (Marty) Smith from Online-Communities
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Which Social Media Channels Drive Most Traffic?

Which Social Media Channels Drive Most Traffic? | BI Revolution | Scoop.it
Eloqua breaks down which social media marketing channels are delivering the most traffic.


Socially referred traffic has more than doubled since Q1 2011.


Although Facebook continues to dominate the total traffic to customers, marketers appear to be enjoying a much more diverse portfolio of social lead sources from Twitter, LinkedIn, as well as StumbleUpon, Tumblr, and Reddit.


Although still a very small portion of traffic comes from Pinterest (at least for Eloqua's customers, see this chart which shows a different story for the web in general), it is far and away growing fastest – 52x what it was last year.


In a world where change is the only constant, marketers will be experimenting more than ever, and will need tools that allow them to do that.


Original Posthttp://bit.ly/Jht8MZ 


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Rescooped by Martin (Marty) Smith from Blogging and Marketing Strategies for How To Make More Money Online
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How Social Media Is Changing The Ad Game

How Social Media Is Changing The Ad Game | BI Revolution | Scoop.it
Social Media started out as a bit of a novelty -- a playground for the "geekerati." But it has taken hold as a game changing force that will reshape advertising at its very core....

***** Cool Infographic showing the shifting sands of what used to be called The Ad Game. Guess we need a new name too (lol). Marty
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Rescooped by Martin (Marty) Smith from information analyst
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Content Curation is Disruptive, More and More, Faster and Faster, Better and Better

Content Curation is Disruptive, More and More, Faster and Faster, Better and Better | BI Revolution | Scoop.it
You often hear people say that Content Curation is a disruptive business, but what does that really mean?

 

Highlights:

"Curation will empower a generation of users to become context editors. (...)  With Content Curation a larger group of users will be empowered to manage the context of information shared.  The benefits of this new and disruptive activity are explosive.

 

***** Google's demand for content means those who get it win, those who don't slowly slip away. I express Google's content demands as, "More and more, faster and faster, better and better" where "better" is what others think of the content you are creating. Doesn't get much more "disruptive" than that. 

Marty


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Rescooped by Martin (Marty) Smith from MarketingHits
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Smartphones Help Mobile Marketing Kill Free Time And Change World [INFOGRAPHIC]

Smartphones Help Mobile Marketing Kill Free Time And Change World [INFOGRAPHIC] | BI Revolution | Scoop.it

The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.

***** Noticed no one stands in line anymore? We hang at Starbucks (or wherever) tapping on smart phones, checking email (curating it really) and checking in on Foursquare, Highlight or Glancee. There is no down time there is just before the coffee and after, before the commute to work and after, before lunch and after. Mobile is collapsing time, creating constant, ubiquitous connection and changing everything.

 

The Mobile Revolution is rockin' in the free world.

Marty


Via Brian Yanish - MarketingHits.com
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Rescooped by Martin (Marty) Smith from information analyst
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Cool LINKED Analysis Of Transparency Camp 2012

Cool LINKED Analysis Of Transparency Camp 2012 | BI Revolution | Scoop.it

I attended TransparencyCamp 2012 earlier this month and, like every other year that I have attended, there were lots of people and good conversations. This year I was particularly amazed at the sheer number and diversity of those in attendance. This got me thinking about the people drawn to this event and the relationships between them. I wondered, “wouldn’t it be neat to see what this community looks like?” So I decided to gather some Twitter data and do a little social network analysis on the #tcamp12 community.

***** @justgrimes analysis of Transparency Camp 2012 (and how I am NOT attending that cool "camp"?) is magical, clairifying and too cool.

Marty


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Martin (Marty) Smith's comment, May 19, 2012 5:49 PM
Ben this is too cool Marty (Curation Revoluiton)
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We Are What We Measure, So Choose KPIs (Incentives) Wisely!

We Are What We Measure, So Choose KPIs (Incentives) Wisely! | BI Revolution | Scoop.it
Pageviews, Revenue, Time, % Search Traffic, Followers & Installs are metrics that lead to weak success. Discover six alternatives that rock!


***** Kaushik author of Web Analytics In An Hour A Day has an eastern clarity and brevity I love. This piece on KPIs or Key Performance Indicators is excellent and instructive like everything he writes.


Marty

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What Articles Will Go Viral?

What Articles Will Go Viral? | BI Revolution | Scoop.it

Viral is it, viral is everything, viral is the differene between the GI Joe with the Kung Fu Grip and unemployment if you are an Internet marketer (and who isn't these days). This Quant thinking claims to predict what content will viral-up. Cool if even only works by half.

Marty

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Rescooped by Martin (Marty) Smith from Go Mobile Social Local Today | GoMoSoLo
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INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is

INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is | BI Revolution | Scoop.it

Sympathy for GM.(This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now http://t.co/oazM1EZ4 via @BI_Advertising...)...

***** Agree. Marty


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Forrester's Top 10 BI Predictions For 2012 - Midyear Review

Forrester's Top 10 BI Predictions For 2012 - Midyear Review | BI Revolution | Scoop.it



Not sure how I missed Boris Evelson's November BI Predictions for 2012 post, but it is excellent. Midyear is a good time to compare hits and misses and Boris is rockin' it:

Hits
* Multiple BI Tools Still Needed (correct)

* Information Workers Demanding Control (correct)

* Self Service (right amount) BI Tools Will Win (correct)

* Mobility is a MUST (CORRECT at least by Holiday 2012)

* Exploration = new BI bread and butter (correct but somewhat tool dependent)


Misses
* BI Will integrate with the Information Workplace (IW)


Boris is no dummy. I would take his BI prediction strike rate to Vegas tomorrow and win big, but integration is still a pipe dream. There is a new generation of "coupling" tools that are more data structure agnostic than ever (Entrinsik's Informer comes to mind), but understanding that integration is even POSSIBLE is the first step. Since EVERYTHING is increasingly integrateable it won't be long before even die hards recognize how to couple disparate data sets and then hand over the keys (to the users as Boris points out).

Marty

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Rescooped by Martin (Marty) Smith from Business Improvement
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The Must Have SME Tool: CRM

The Must Have SME Tool: CRM | BI Revolution | Scoop.it

Customer Relations Management (CRM) in this digital age, requires the deployment of an appropriate software program, in order for any SME business to be truly effective in managing their customers and their relationships with those customers.


A CRM program is not just a tool for sales and marketing types in a business, it should be integral to the business strategy, and used by everyone in the business as part of their respective roles.


This excellent article, explains why CRM is a must have tool for small business owners, and it identifies the top five CRM trends and discusses CRM best practices that you can implement in your business.



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Rescooped by Martin (Marty) Smith from SocialMedia Source
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5 Vital Facebook Reports Every Community Manager Should Know

5 Vital Facebook Reports Every Community Manager Should Know | BI Revolution | Scoop.it
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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SEO Copywriting Tips: How To Structure A Landing Page | SEO Content Solutions

SEO Copywriting Tips: How To Structure A Landing Page | SEO Content Solutions | BI Revolution | Scoop.it

In today’s post, we’ll give you a top-to-bottom blueprint on how to structure a landing page. Our goal is not to provide a list of landing page tips (though you’ll find several throughout). Instead, we want to explain the anatomy of a lander, and how each component engages the psychology of your site visitor.


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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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15 Informative 2012 Marketing Infographics

15 Informative 2012 Marketing Infographics | BI Revolution | Scoop.it

15 Infographics for 2012 that excel at presenting data to Marketers

We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.

One way to make the fire hose of information more understandable is to use visual representations, which is why Infographics have taken the Internet by storm over the past few years.

Original Post: http://bit.ly/Jhm17o 


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Rescooped by Martin (Marty) Smith from Curation Revolution
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SEO - The Airport Attack Gambit

SEO - The Airport Attack Gambit | BI Revolution | Scoop.it

Internet marketing in a time of deafening noise requires novel approaches, ideas and attacks. The SEO Airport Attack Gambit combines and helps explain:


* Google's Float

* Keyword Research

* Long Tail Attacks


Search Engine Optimization in a post Panda / Penguin world requires a rethink, a rethink that makes the SEO Airport Attack Gambit even more powerful.

This name sounds black hat, but it is NOT. I don't believe in black hat SEO tactics because the math always wins, they risk things more valuable than momentary SEO victories such as brand authority and value and black hat SEO tactics require at least as much work as white hat strategies.

Marty

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Rescooped by Martin (Marty) Smith from Facebook Marketing Strategy, Tips and Tools
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What You Don't Know About Social Coupon Campaigns Can Kill You

What You Don't Know About Social Coupon Campaigns Can Kill You | BI Revolution | Scoop.it

We explored the impact of social coupon campaigns on three locally oriented businesses located in a southeastern city in the United States: an ethnic restaurant that normally earned $2,500 in net profit per month; a car wash service that normally earned $6,000 per month; and a beauty salon/spa that normally earned $6,600 per month.

We tracked these businesses for one year following their coupon launches, providing us with information on several business variables, including the revenue trend and acquisition and retention rates. Based on this data, we developed business models to project how the coupon campaigns would affect both short-term and long-term performance... More


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Rescooped by Martin (Marty) Smith from AtDotCom Social media
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Future of PPC Looks Profitable Thanks To A Panda And A Penguin – [Infographic]

Future of PPC Looks Profitable Thanks To A Panda And A Penguin – [Infographic] | BI Revolution | Scoop.it

If you have been hit by the latest Google Panda and Penguin update, then here is what you need to look at. Google has always been the master in Search Engine Concept and to redefine and make more appropriate Search Engine, Google itself is making lot of changes in its algorithm.

***** Yeah PPC is about to spike nicely as sites try to recover from being slammed by Panda and Penguin. Great infographic. Marty


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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Pandering To Google - 7 Penguin Optimization Alterations

Pandering To Google - 7 Penguin Optimization Alterations | BI Revolution | Scoop.it
The following is a guest post by Peter Nevis. His bio is at the end of the article.


As Google’s algorithms change, you must alter your site to meet the new SEO requirements. In April 2012, Google launched their ‘Penguin’ update, which is an algorithm change designed to reward sites that offer a good user experience. Here are 7 tips to making your site attractive to Google’s new Penguin algorithm.

**** Only 7 (lol), found these tips helpful. Marty

 


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Rescooped by Martin (Marty) Smith from Social Media Marketing Superstars
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Successful Twitter Contests How To

Successful Twitter Contests How To | BI Revolution | Scoop.it

A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence.

***** Great scoop by Tina helping me understand what I've been doing wrong on previous attempts to create Twitter contests. Thanks.


Marty


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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Google Rolls Out Knowledge Graph to Make Search Results More 'Human' | BI Revolution | Scoop.it

Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English.

 

As Google puts it, Knowledge Graph, "taps into the collective intelligence of the web and understands the world a bit more like people do." Wait. What exactly does that mean? Let's take a deeper look at this rollout, and try to make things a little clearer!

 

What is Google's Knowledge Graph?

 

Read more: http://bit.ly/J4FaEA


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Rescooped by Martin (Marty) Smith from Content Marketing for Businesses
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Bounce Rate Bingo

Bounce Rate Bingo | BI Revolution | Scoop.it

Nice simple infographic that explains bounce rate, gives some indutry comparisons and some advice on what to do if yours is a little high...

 

***** This is a great, simple clear explanation of a mystery wrapped in a Google Analytics enigma. Marty


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Rescooped by Martin (Marty) Smith from SMB Marketing Monitor
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7 Time-Saving Google Analytics Reports

7 Time-Saving Google Analytics Reports | BI Revolution | Scoop.it
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
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Rescooped by Martin (Marty) Smith from information analyst
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L'influence Sociale Infographic

L'influence Sociale Infographic | BI Revolution | Scoop.it

Social Influence...

***** Yes I failed French at Choate but L'influence Sociale sounds too cool and I like this infographic. Mary


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Rescooped by Martin (Marty) Smith from Latest Social Media News
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5 Promo Hot Spots Every Facebook Business Page Should Use

5 Promo Hot Spots Every Facebook Business Page Should Use | BI Revolution | Scoop.it

When  Facebook converted all business pages to the new Timeline design in March, entrepreneurs w...

**** Yes there is a Facebook backlash, see Curation Revolution, but there are still a billion people in there :). Marty


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