**** Helpful and to the point. Marty
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Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.
Those same SEOs soon found themselves failing miserably.
Here are some interesting points from article:
***Pinterest Is A Community, Not A Tool.
***For Starters, Pinterest Links Are Now Nofollow.
***How many times have we had similar discussions over the years? Build connections, not links. Don’t spam. Join discussions. Be present. Get followers by engaging with others. Success takes time. There are no shortcuts — only hard work.
***Use Pinterest As A Means For SEO Benefits, Not A Direct SEO Tool.
Instead of focusing on getting links from Pinterest, focus on getting links from other Pinterest users; instead of whoring your Pinterest out for traffic, focus on accruing a targeted, interested audience.
Now here are 7 Constructive Ways For SEOs To Use Pinterest:
1) Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.
2) Use Pinterest for linkbuilding outreach campaigns.
3) Optimize your page to get found by other Pinterest users.
4) Expand your brand-controlled search results.
5) Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.
6) Use Pinterest to curate useful content for your industry.
7) Always measure your successes and failures.
In short: Add value to the community. And for Pete’s sake, stop acting like Pinterest is your SEO godsend.
Read full article here: http://j.mp/IfyIer
Via Giuseppe Mauriello
A lengthy survey of 3800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine ...
Cool usage and thinking data. Marty
Via Sam Wee
In this video Murray Newlands talks about social media monitoring tools and why it’s important to have one that you can learn quickly with a single user interface.
Monitor what people say about you across social media:
Via Antonino Militello, Hayden Richards
***** Fascinating study shows Twitter winning more top positions in SERPS than any other social net for top tech writers. The hidden gem in this stuy is Quora and the power of Q&A content (once again). Note how Quora is generating a disproportionate share of top listings for its displacement size.
The surprise is G+. Figured G+ would be better represented, but adoption by these tech leaders is happening NOW and G+ isn't tossig their Google weight around as much as I suspect they are about too. Everything points to a G+ tsunami here soon.
BusinessObjects Predictive Analysis will support the R open-source language for statistical analysis (SAP goes after SAS, IBM with predictive analytics software - InfoWorld http://t.co/sN6t4EFp...)...
***** If 2012 is the year of #BI then it is also the year of predictive business intelligence as SAP weighs in next to some big boys. We are seeing the implosions of major SaaS options as HTML5 and some cool new tools create options within core web site development. Marty
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.
Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.
**** Problem is great Internet marketing requires the immediate feedback loops of PPC and the solid base of content SEO represents. This PPC vs SEO thing is a left hand, right hand thing for me. Marty
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners.
Here are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.
Via Gregg Breward
***** Traffic is NEVER worthless but interesting KPI take here. Marty
How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.
Via Flavian Mihai
The NonProfit TimesStudy: It Costs To Build Social NetworksThe NonProfit TimesThose are among the findings in the fourth annual Nonprofit Social Network Benchmark Report, released Tuesday at the Nonprofit Technology Network's (NTEN) 2012 Nonprofit...
**** Funny I read these numbers after paying $40 for customer acquisition as really CHEAP while this article paints Social as expensive. Marty
*** wow the big Blue weighs in. who would have thought. Marty
This is an excerpt from the article by Steven Rosenbaum and published by Forbes.
"It used to be that company communication was all top down.
Today, things are changing fast – as the tools and networks for communication are broken wide open.
Within the world of corporate communication, there are new school of thought that say there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents.
Ben Edwards the VP Digital Strategy and Development for IBM explains: "“I think there are some emerging roles, potential roles for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.”
At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.
The IBM vision is to embrace, rather than ignore the growing voice and knowledge of their community. “One of the measures that we like to talk about is called ‘Professionally Produced Content versus Employee Published Content’.
“We think we have a role in bringing the external perspective into the employee base” says Edwards. That makes IBM a curator as much as a communicator.
Read full article here: http://onforb.es/Igx7tm
Via Giuseppe Mauriello
If you were looking at your Google Analytics around the dates of March 21-23, then there is a good chance you saw some changes to your site… Like a 10% to 30% drop in traffic.
Google rolled out a fresh update of Panda in February…and then another in March.
Some significant changes have been made through those updates that can affect your link-building strategy…so let’s explore those changes and others to help you maintain if not increase your rankings.
Via Gregg Breward
Selling software-as-a-service applications depends on customer success. Below are five tips on how to generate and maintain customer love.
Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling.
This is obviously true for onboarding new customers, who start with a free trial and will only pay you if they like what they see. It is even more true for existing customers, who will only renew their subscription if they love what you do for them. Below are five tips on how to generate and maintain maximum customer love, in either situation.
Via Nebojsa Stojanovic
For the last few years, webmaster, internet marketers, and bloggers have been using paid blog networks and blog farms to boost their rankings in Google. Well last month, Google took an ax to the root of these blog networks like Build My Rank and Authority Link Network and de-indexed all or a majority of their sites. I saw this coming when Google announced a change in their algorithm concerning links and how they valued them. These blog farms had a high ratio of keyword optimized links pointing to other sites. Honestly, it was only a matter of time before these schemes to get better rankings were discovered and dealt with. Some of the major users of these blog networks even got emails in their webmaster tools accounts stating that unnatural link profiles had been discovered. This is not a good thing. So let me explain to you just a little about what is a blog farm, and what is a keyword optimized link and what is the future of building your website so it gets good rankings in Google without risking all your hard work on a loophole that might get you de-indexed.
Via Tom George
Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs and Writer' Block.
Web analytics is often the go-to resource for measuring content quality and understanding user behavior. But it’s also a great resource for evaluating user needs, including the content that users find desirable and valuable.
1. Blog categories and tags
Configure blog permalinks for easy segmentation
2. Top-performing blog posts
Sort blog pages by page view
3. Search (internal and external)
4. Evaluate referral traffic by topic
Who is referring traffic to your website?
Which blog topics are referrers linking to?
5. Outgoing traffic
6. Comment rate
7. Sharing rate
With a clearer idea of your readers’ interests, you can develop a running list of valuable topic ideas.
Without technologies dedicated to maintaining diversity in the new collaborative database, the worldviews of Wikipedia's dominant cultures will almost inevitably win out.
Wikipedia, with a new initiative called Wikidata, is radically reconfiguring itself to take advantage of the "Semantic Web."
Wikidata will create a collaborative database that is both machine readable and human editable and which will underpin a lot of knowledge that is presented in all 284 language versions of Wikipedia.
**** Thinking tagging and machines + people are the three legged stool of the future as data looks and acts more and more like David Merrill's Siftables.
Via Antonino Militello, michel verstrepen
Get top tips for Social Media SEO and how to create Google Analytics Top Custom Profiles by Mark Dulisse.
**** Social and search are essentially the same thing know as Google embraces the social network, G+ moves up the ladder and the algorithm adjusts to value social and the great link generator it is. Some excellent tips here on social and SEO. Marty
Via Gregg Breward
If you have used Google+ hangouts (the free group video chat) on Google+ then you might have already known that it only allows a maximum of 10 users including the host.
**** Think there is something very cool inside that hangout on G+. Suspect this is the first of many similar innovations to come. Marty
Via Tina Cook
Love and trust the Radian6 guys and MaxOz is a way trusted source. TY to Aris too as would have missed this important scoop without him :). Marty
Radian6 conducted a Webinar with Dr. Natalie Petouhoff (@drnatalie - http://bit.ly/H7pYHm ;) which proved to be a valuable hour of conversation on measuring ROI of social media.
Dr. Natalie is not only UCLA's Director and Professor of the Social Enterprise Executive Education courses, a consultant and analyst — she’s a compelling storyteller, too!
Wondering if your social media initiative is providing value to your organization?
Knowing how to calculate social media ROI is not always obvious, but this Infographic - http://bit.ly/H7qAwR -will help you figure out how to take your social media metrics and turn them into valuable information for your business.
By Jenn Seeley - http://bit.ly/H7rut4 ;
Via maxOz, William Deckers, Aris Spanos
**** Robin finds the best stuff. Marty
Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.
The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/
CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.
CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.
Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable.
By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:
- Your own platform, your own site, your own RSS
- Highly customizable design and look & feel
- Good backend editing dashboard
- One-time cost
- Publishes straight to WordPress
Scoop.it on the other hand maintains its leadership thanks to:
- Immediate search visibility, traffic and audience
- Advanced news discovery tools
- Integrated one-click social sharing and scheduling
- Cooler look and feel out of the box
- Community of curators
Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.
If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.
Pricing: $97 one time.
More info: http://bit.ly/CurationTraffic
Via Robin Good