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Scooped by Martin (Marty) Smith
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper] | BI Revolution | Scoop.it
Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data....

**** Helpful and to the point. Marty
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Rescooped by Martin (Marty) Smith from Marketing Strategy and Business
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7 Constructive Ways For SEOs To Use Pinterest

7 Constructive Ways For SEOs To Use Pinterest | BI Revolution | Scoop.it

Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.

Those same SEOs soon found themselves failing miserably.

 

Here are some interesting points from article:

 

***Pinterest Is A Community, Not A Tool. 

 

***For Starters, Pinterest Links Are Now Nofollow.

 

***How many times have we had similar discussions over the years? Build connections, not links. Don’t spam. Join discussions. Be present. Get followers by engaging with others. Success takes time. There are no shortcuts — only hard work.

 

***Use Pinterest As A Means For SEO Benefits, Not A Direct SEO Tool. 

Instead of focusing on getting links from Pinterest, focus on getting links from other Pinterest users; instead of whoring your Pinterest out for traffic, focus on accruing a targeted, interested audience.

 

 

Now here are 7 Constructive Ways For SEOs To Use Pinterest:

 

1) Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.

 

2) Use Pinterest for linkbuilding outreach campaigns.

 

3) Optimize your page to get found by other Pinterest users.

 

4) Expand your brand-controlled search results.

 

5) Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.

 

6) Use Pinterest to curate useful content for your industry.

 

7) Always measure your successes and failures.

 

In short: Add value to the community. And for Pete’s sake, stop acting like Pinterest is your SEO godsend.

 

 

Read full article here: http://j.mp/IfyIer


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 10, 2012 5:33 PM
@Mott...then you need a trusted curator! LOL
The time is limited to filter by only all the overload of information! :-)
Joanne Greco's comment, April 10, 2012 5:34 PM
Great article - grazie!
Giuseppe Mauriello's comment, April 10, 2012 5:35 PM
@Joanne...thank you so much for appreciation!
Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy
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Show Keyword Position Using Filters And Advanced Segments

Show Keyword Position Using Filters And Advanced Segments | BI Revolution | Scoop.it
There are many ways to filter your Google Anlaytics results, but how many of the methods out there can actually give us data that we can present to our clients in a way that they understand?

Cool GA tips. Marty
Via seo, paulo oliveira
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Rescooped by Martin (Marty) Smith from B2B Social Media Marketing
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The 5 Ws of Social Media Marketing

The 5 Ws of Social Media Marketing | BI Revolution | Scoop.it
A lengthy survey of 3800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine ...

Cool usage and thinking data. Marty
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Rescooped by Martin (Marty) Smith from Social Media Sentiment
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How To Use Social Media Monitoring Tools

How To Use Social Media Monitoring Tools | BI Revolution | Scoop.it

In this video Murray Newlands talks about social media monitoring tools and why it’s important to have one that you can learn quickly with a single user interface.

 

Monitor what people say about you across social media: 

http://www.business2community.com/social-media/social-media-monitoring-tool-how-to-monitor-social-media-future-of-engagement-0153453

 

 


Via Antonino Militello, Hayden Richards
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Rescooped by Martin (Marty) Smith from Curation Revolution
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Social in the SERPs: 500 Top Tech Writers Study

Social in the SERPs: 500 Top Tech Writers Study | BI Revolution | Scoop.it

***** Fascinating study shows Twitter winning more top positions in SERPS than any other social net for top tech writers. The hidden gem in this stuy is Quora and the power of Q&A content (once again). Note how Quora is generating a disproportionate share of top listings for its displacement size.


The surprise is G+. Figured G+ would be better represented, but adoption by these tech leaders is happening NOW and G+ isn't tossig their Google weight around as much as I suspect they are about too. Everything points to a G+ tsunami here soon.


Marty

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2012 Year Of Predictive Analytics and #BI

2012 Year Of Predictive Analytics and #BI | BI Revolution | Scoop.it
BusinessObjects Predictive Analysis will support the R open-source language for statistical analysis (SAP goes after SAS, IBM with predictive analytics software - InfoWorld http://t.co/sN6t4EFp...)...


***** If 2012 is the year of #BI then it is also the year of predictive business intelligence as SAP weighs in next to some big boys. We are seeing the implosions of major SaaS options as HTML5 and some cool new tools create options within core web site development. Marty

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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Google+ Grew 27% in March

Google+ Grew 27% in March | BI Revolution | Scoop.it
Visits to Google+ grew 27% in March for a total of 61 million, according to Experian Hitwise. (RT @Techmeme: Google+ Grew 27% in March, Logged 61 Million Visits [STUDY] (@toddwasserman / Mashable!

**** Here it comes. Marty
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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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SEO More Popular Than PPC For Social Media Marketers

SEO More Popular Than PPC For Social Media Marketers | BI Revolution | Scoop.it
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

 

Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.

 

**** Problem is great Internet marketing requires the immediate feedback loops of PPC and the solid base of content SEO represents. This PPC vs SEO thing is a left hand, right hand thing for me. Marty


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Rescooped by Martin (Marty) Smith from Business and Marketing
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19 Tools for Pinterest Pros

19 Tools for Pinterest Pros | BI Revolution | Scoop.it
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners.  

 

Here are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.


Via Gregg Breward
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Rescooped by Martin (Marty) Smith from The Social Media Marketing
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Is Pinterest Traffic Worthless?

Is Pinterest Traffic Worthless? | BI Revolution | Scoop.it
***** Traffic is NEVER worthless but interesting KPI take here. Marty

How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.
And you want someone to be straight with you. So here’s the truth …
Pinterest traffic is worthless.
But so is all traffic — unless you do something with it.

 

Read more: http://www.copyblogger.com/pinterest-analytics/

 


Via Flavian Mihai
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Rescooped by Martin (Marty) Smith from Digital Storytelling
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Creative Educator - The Art of Digital Storytelling

Creative Educator - The Art of Digital Storytelling | BI Revolution | Scoop.it
Living in the Story and Unfolding Lessons Learned - two elements that can transform a digital story into effective digital storytelling.

**** Everything online B2B or B2C starts with story. Marty
Via José Carlos
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Costs Of Social Nets

Costs Of Social Nets | BI Revolution | Scoop.it
The NonProfit TimesStudy: It Costs To Build Social NetworksThe NonProfit TimesThose are among the findings in the fourth annual Nonprofit Social Network Benchmark Report, released Tuesday at the Nonprofit Technology Network's (NTEN) 2012 Nonprofit...

**** Funny I read these numbers after paying $40 for customer acquisition as really CHEAP while this article paints Social as expensive. Marty
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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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What Is Corporate Curation? IBM Is Making It | Forbes

What Is Corporate Curation? IBM Is Making It | Forbes | BI Revolution | Scoop.it
*** wow the big Blue weighs in. who would have thought. Marty

This is an excerpt from the article by Steven Rosenbaum and published by Forbes.

 

"It used to be that company communication was all top down.

Today, things are changing fast – as the tools and networks for communication are broken wide open.

 

Within the world of corporate communication, there are new school of thought that say there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents.

 

Ben Edwards the VP Digital Strategy and Development for IBM explains: "“I think there are some emerging roles, potential roles for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.”

 

At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.

 

The IBM vision is to embrace, rather than ignore the growing voice and knowledge of their community. “One of the measures that we like to talk about is called ‘Professionally Produced Content versus Employee Published Content’.

 

“We think we have a role in bringing the external perspective into the employee base” says Edwards. That makes IBM a curator as much as a communicator.

 

 

Read full article here: http://onforb.es/Igx7tm


Via Giuseppe Mauriello
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Michelle Gilstrap's comment, April 10, 2012 7:57 PM
Great content
Rescooped by Martin (Marty) Smith from Business and Marketing
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7 Link Building Mistakes To Avoid

7 Link Building Mistakes To Avoid | BI Revolution | Scoop.it
If you were looking at your Google Analytics around the dates of March 21-23, then there is a good chance you saw some changes to your site… Like a 10% to 30% drop in traffic.

 

Google rolled out a fresh update of Panda in February…and then another in March.

Some significant changes have been made through those updates that can affect your link-building strategy…so let’s explore those changes and others to help you maintain if not increase your rankings.

**** Does it feel to anyone else that SEO is getting harder again (lol). Marty


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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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5 Tips for Creating and Maintaining Customer Loyalty

5 Tips for Creating and Maintaining Customer Loyalty | BI Revolution | Scoop.it
Selling software-as-a-service applications depends on customer success. Below are five tips on how to generate and maintain customer love.

 

Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling.

 

This is obviously true for onboarding new customers, who start with a free trial and will only pay you if they like what they see. It is even more true for existing customers, who will only renew their subscription if they love what you do for them. Below are five tips on how to generate and maintain maximum customer love, in either situation.


Via Nebojsa Stojanovic
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Rescooped by Martin (Marty) Smith from Big Data BI
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Report: Big data to add £216bn to the UK economy

Report: Big data to add £216bn to the UK economy | BI Revolution | Scoop.it
Harnessing big data could create 58,000 jobs by 2017, says report from SAS and the Centre for Economic and Business Research...

**** Not sure how you count this stat, but was surprised this job creation number wasn't higher. Marty
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Rescooped by Martin (Marty) Smith from Content Marketing Tips
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The Death Of The Blog Farms

The Death Of The Blog Farms | BI Revolution | Scoop.it

For the last few years, webmaster, internet marketers, and bloggers have been using paid blog networks and blog farms to boost their rankings in Google. Well last month, Google took an ax to the root of these blog networks like Build My Rank and Authority Link Network and de-indexed all or a majority of their sites. I saw this coming when Google announced a change in their algorithm concerning links and how they valued them. These blog farms had a high ratio of keyword optimized links pointing to other sites. Honestly, it was only a matter of time before these schemes to get better rankings were discovered and dealt with. Some of the major users of these blog networks even got emails in their webmaster tools accounts stating that unnatural link profiles had been discovered. This is not a good thing. So let me explain to you just a little about what is a blog farm, and what is a keyword optimized link and what is the future of building your website so it gets good rankings in Google without risking all your hard work on a loophole that might get you de-indexed.


Via Tom George
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Tom George's comment, April 9, 2012 7:03 AM
Hey Greg,
I am looking for a curator for content marketing that would like to share their Scoop.it posts to Internet Billboards. Very simple to share and set up just a simple click and that's pretty much it. If you are interested just register at Internet Billboards and let me know your user name. Then you simple connect from your Scoop.it dashboard. Thanks
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Generate Blog Content Ideas Using Web Analytics

Generate Blog Content Ideas Using Web Analytics | BI Revolution | Scoop.it

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs and Writer' Block.

 

Web analytics is often the go-to resource for measuring content quality and understanding user behavior. But it’s also a great resource for evaluating user needs, including the content that users find desirable and valuable.

 

Here are 7 ways web analytics can help you discover what content topics your readers care abouthttp://bit.ly/HOjNHE 

 

1. Blog categories and tags

Configure blog permalinks for easy segmentation

2. Top-performing blog posts

Sort blog pages by page view

3. Search (internal and external)

4. Evaluate referral traffic by topic

Who is referring traffic to your website?

Which blog topics are referrers linking to?

5. Outgoing traffic

6. Comment rate

7. Sharing rate

 

With a clearer idea of your readers’ interests, you can develop a running list of valuable topic ideas.

 

By  Rick Allen - http://bit.ly/HOleWF 


Via maxOz
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Rescooped by Martin (Marty) Smith from information analyst
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Semantic Web: The Problem With Wikidata

Semantic Web: The Problem With Wikidata | BI Revolution | Scoop.it
Without technologies dedicated to maintaining diversity in the new collaborative database, the worldviews of Wikipedia's dominant cultures will almost inevitably win out.

 

Wikipedia, with a new initiative called Wikidata, is radically reconfiguring itself to take advantage of the "Semantic Web."

 

Wikidata will create a collaborative database that is both machine readable and human editable and which will underpin a lot of knowledge that is presented in all 284 language versions of Wikipedia.

 

Read More: http://www.theatlantic.com/technology/archive/2012/04/the-problem-with-wikidata/255564/

 

**** Thinking tagging and machines + people are the three legged stool of the future as data looks and acts more and more like David Merrill's Siftables.


Via Antonino Militello, michel verstrepen
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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics

Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics | BI Revolution | Scoop.it
Analyze the backlinks of your site by using Backlink Analysis Tool.

***** Thanks and cool. Marty
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Rescooped by Martin (Marty) Smith from Business and Marketing
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Top SEO Tips For More Traffic From Social Media

Top SEO Tips For More Traffic From Social Media | BI Revolution | Scoop.it
Get top tips for Social Media SEO and how to create Google Analytics Top Custom Profiles by Mark Dulisse.

 

**** Social and search are essentially the same thing know as Google embraces the social network, G+ moves up the ladder and the algorithm adjusts to value social and the great link generator it is. Some excellent tips here on social and SEO. Marty


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Rescooped by Martin (Marty) Smith from Google+ Guide
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Google+ hangouts on Air : A live broadcast feature with recording to youtube launched for some users!

Google+ hangouts on Air : A live broadcast feature with recording to youtube launched for some users! | BI Revolution | Scoop.it
If you have used Google+ hangouts (the free group video chat) on Google+ then you might have already known that it only allows a maximum of 10 users including the host.

 

**** Think there is something very cool inside that hangout on G+. Suspect this is the first of many similar innovations to come. Marty


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Rescooped by Martin (Marty) Smith from Hotel web marketing
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Measure the ROI of Social Media Learn How

Measure the ROI of Social Media Learn How | BI Revolution | Scoop.it
Love and trust the Radian6 guys and MaxOz is a way trusted source. TY to Aris too as would have missed this important scoop without him :). Marty

Radian6 conducted a Webinar with Dr. Natalie Petouhoff (@drnatalie - http://bit.ly/H7pYHm ;) which proved to be a valuable hour of conversation on measuring ROI of social media. 

 

Dr. Natalie is not only UCLA's Director and Professor of the Social Enterprise Executive Education courses, a consultant and analyst — she’s a compelling storyteller, too!

 

Wondering if your social media initiative is providing value to your organization?

 

Knowing how to calculate social media ROI is not always obvious, but this Infographic  - http://bit.ly/H7qAwR -will help you figure out how to take your social media metrics and turn them into valuable information for your business.

 

Check out the eBook - http://bit.ly/H7r5H5 ; [pdf] that led to the fantastic Webinar and the Presentation slides - http://bit.ly/H7rj0Q - from the Webinar

 

By Jenn Seeley - http://bit.ly/H7rut4 ;


Via maxOz, William Deckers, Aris Spanos
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maxOz's comment, April 1, 2012 5:41 AM
Alessio my pleasure thanks for your comments x
maxOz's comment, April 8, 2012 12:33 AM
Thank You Marty for your vote of confidence, hope you are taking a well-deserved break over the Easter/Passover period lots of love xxx
Rescooped by Martin (Marty) Smith from Content Curation World
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Curate Traffic With New Plugin for WordPress

Curate Traffic With New Plugin for WordPress | BI Revolution | Scoop.it
**** Robin finds the best stuff. Marty

Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.


The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/ 


CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.

Sharing functionalities have been integrated by utilizing providing a link to Hootsuite, AddThis and Pinterest from within your dashboard, and scheduling ones with a link to Buffer. Much more complex than Scoop.it but ingenious and - although more time consuming - effective.


CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.


Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable. 


By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:

- Your own platform, your own site, your own RSS

- Highly customizable design and look & feel

- Good backend editing dashboard

- One-time cost

- Publishes straight to WordPress


Scoop.it on the other hand maintains its leadership thanks to:

- Immediate search visibility, traffic and audience

- Advanced news discovery tools

- Integrated one-click social sharing and scheduling

- Cooler look and feel out of the box

- Community of curators

- Co-editors


Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.


If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.


Pricing: $97 one time. 


More info: http://bit.ly/CurationTraffic 
(note: the above is an affiliate link - I will get a commission if you decide to buy CurationTraffic - thanks for supporting my curation work)


Via Robin Good
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Laura Brown's comment, April 23, 2012 5:29 PM
I did mean PressThis. It's very simple and free to use for WordPress. I don't have trouble using i for images. I've never tried for video, but I'm not a fan of video posts. It comes with WordPress, no need to download a plugin. It is in Settings (Writing I think). Just pull it up to your bookmark bar in whichever web browser you use. It can post directly to your blog, or you can leave it as a draft until you refine the content to suit you.
MeeMetICT's comment, April 26, 2012 11:53 PM
I've bought curation traffic about 3 weeks ago, becouse I used to use Scoopit, but needed more functionality and the pro version of scoopit is way to expensive. I really meen that it is a great tool. I have my own 'scoopit' again, but with all the functions and plugins I want. It works great as you would expect it to work. My 'scoopi'page is at http://www.socialmedia.peterlakeman.nl please have a look to see it.
Robin Good's comment, April 27, 2012 12:05 AM
Thank you Peter for your spontaneous and useful feedback. Would you then recommend this tool to other curators? Do you see all advantages to it or is there some small drawback as well?

Many thanks in advance,

Robin