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Rescooped by Martin (Marty) Smith from Social Media, Curation, Content Today
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Google+ A No Brainer for Business Marketing

Google+ A No Brainer for Business Marketing | BI Revolution | Scoop.it

People ask me all the time why I’m so excited about Google+ as a marketing tool. After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter.


Doesn’t it just make sense to go where the numbers are?When I hear that I stop and wonder if it’s really 2012. Broadcasting to the big numbers was the way to go for the Mad Men of the 60s, but savvy marketers like Seth Godin realize that these days it’s all about the tribes we lead. In other words, if you can connect with a smaller group of people who are passionate about what you’re selling, you don’t need to fire a shotgun at big crowds.

 

This brings me back to why I’m such a Google+ evangelist. I haven’t seen anything anywhere any time so readily available to anyone and everyone that can help you find and connect to your tribe as powerfully as can G+.

 

***** Agree, agree and agree and see the needless flogging of G+ as goofystupid. As an Internet marketer I must see what is there not what is NOT. The only sin in Internet marketing is doing nothing since all other sins can be modified based on feedback loops. Any fool who hasn't already hedged with a G+ presence must do so now.


Our company is doubling down on G+ because the tools make marketing sense (hangouts in particular) and becasue, well to be honest, it is GOOGLE :). Marty


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How Business Intelligence (#BI) Reduced Enterprise Costs [study]

How Business Intelligence (#BI) Reduced Enterprise Costs [study] | BI Revolution | Scoop.it
Reducing enterprise costs with the right business intelligence tool.

...

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Create New Premium Products From Old Blog Content

Create New Premium Products From Old Blog Content | BI Revolution | Scoop.it

If you're looking to make money from your blog, here are three ways to use old content to monetize your blog and create regular passive income.

 

From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).

 

Three ways to monetize your blog with older contenthttp://bit.ly/JoP4lf 

 

"1. Create a Premium Ebook

Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication.

 

2. Create an Educational Video Download

Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.

 

3. Host a Premium Webinar

If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.

 

Ulimately, If You Can Create It, You Can Sell It

Quality never has a price limit on it.

 

Find the content you feel offers the most value and opportunity to turn into a premium offering.


The good news is, the audience is waiting – you just need to provide."

 

Full article: http://dannybrown.me/2012/04/23/make-money-with-your-blog/ 

 

***** Such a great idea. Already sooped but deserves another one. Marty


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Beth Kanter's comment, April 27, 2012 12:28 PM
Excellent fine - thanks for sharing
maxOz's comment, April 27, 2012 5:46 PM
Beth, happy you found value in this post and thanks for sharing xxx
maxOz's comment, April 27, 2012 5:51 PM
Thanks darling for sharing xxx
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | BI Revolution | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.


Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.


Jure Klepic reports on this: “Who are these influencers and how DO we find them?


Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"


The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.


Informative. Useful. 7/10


Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ 



***** Another helpful piece of content from Robin. Marty
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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Content Curation Madness

Content Curation Madness | BI Revolution | Scoop.it

Despite flunking French I can remember enough to know this social media infographic is a very cool top-of-funnel look into the black hole that is social media marketing :). Marty


Via ►Franck GAUTIER◄, @AnneDiscart, michel verstrepen
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SiteMeter : Real Time Website Visitors Tracking

SiteMeter : Real Time Website Visitors Tracking | BI Revolution | Scoop.it
Sitemeter is a live traffic tracking website for BlogSpot and WordPress blogger.
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5 Social Media Tools I Can't Live Without, According to Ian Lurie | Amplify Interactive Blog

5 Social Media Tools I Can't Live Without, According to Ian Lurie | Amplify Interactive Blog | BI Revolution | Scoop.it
Welcome back, readers! The May edition of 'According To' features Ian Lurie, an expert on internet, search, and social media marketing.

***** Love SocialBrio am on that.Marty
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The Price Of Free: Why Customers Love Freemium Model

The Price Of Free: Why Customers Love Freemium Model | BI Revolution | Scoop.it

What is Freemium

Free + Premium = Freemium

Freemium, a term combining "free" and "premium," is a marketing model based on the idea of charging absolutely nothing for a basic product or service.

 

What is the freemium economy all about

If users want premium or full versions with advanced functionality and added value, they pay a fee to upgrade

 

The Freemium Sales Funnel

Awareness

Download/Sign-up

Use

Purchase

Advocacy

 

Why Customers Like the Freemium Model

It costs nothing

It allows testing

It's just right

Simplicity

 

Source/Download/Embedhttp://bit.ly/Lsp8be 


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Answer Tough Big Data Questions with Google BigQuery

Answer Tough Big Data Questions with Google BigQuery | BI Revolution | Scoop.it
***** Googlebdoing some cool stuff lately. Marty
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The Renewable World - Teacher Resources

The Renewable World - Teacher Resources | BI Revolution | Scoop.it

A good flash-based site from the Department of Education with games about renewable resources in the home. There is a good section with educational resources for teachers.

http://ictmagic.wikispaces.com/PSHE%2C+RE%2C+Citizenship%2C+Geography+%26+Environmental


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8 Informative Crowdsourcing Infographics

8 Informative Crowdsourcing Infographics | BI Revolution | Scoop.it
Crowdsourcing has developed some very interesting figures and statistics. For instance, thousands of creative people have been paid $1-2 billion in crowdsourcing projects so far.

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Protecting Yourself From A Penguin

Protecting Yourself From A Penguin | BI Revolution | Scoop.it
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future.

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Buddy Media New API Unifies Social Marketing

Buddy Media New API Unifies Social Marketing | BI Revolution | Scoop.it

ProgrammableWeb.com keeps you up to date with web mashups and APIs: what's new, interesting, useful and important. Hundreds of mashups and APIs.

***** Cool, sort of understand this, but cool. Marty

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Google Penguin Update: Released Version 1.1

Google Penguin Update: Released Version 1.1 | BI Revolution | Scoop.it

From Search Engine Land: "No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1.


Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches.

 

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago.

Affects <0.1% of English searches. Context: goo.gl/4f7Pq
— Matt Cutts (@mattcutts) May 26, 2012"

 

Full article: http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518 

 

***** Huge sigh of releif since even thought my hat is and has always been white one never knows if that is the way Google views you. So far my site is gaining not losing so huge sigh of relief.

Marty


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6 Social Media Networks to Watch in 2012 [Infographic]

6 Social Media Networks to Watch in 2012 [Infographic] | BI Revolution | Scoop.it

The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference in 2012 that are impacting how...


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Big data is a big issue for marketing

Big data is a big issue for marketing | BI Revolution | Scoop.it
Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose ...

***** Sorry I missed this conference. Marty
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Death Of Excel RIP - ScentTrail Marketing

Death Of Excel RIP - ScentTrail Marketing | BI Revolution | Scoop.it

We must leave an old friend behind to realize a more dynamic, inclusive and exciting future powered by near real time predictive modeling and tools vaslty more "plug and play" sophisticated than the one who brought us to the dance. Alas, we must bury an old friend who has been on top of the business intellignece mountain for a long and productive reign. 

Marty

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Predictive Analytics Speed Up

Predictive Analytics Speed Up | BI Revolution | Scoop.it

Increasingly organizations must deploy and manage many predictive models, use those models in real-time and integrate predictive analytics into a wide range of operational systems – in the cloud, on-premise, for Hadoop ...

**** Predictive Analtyics and dynamic zones powered by HTML5 are in our future soon, very soon. Marty

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How Two Nonprofits Improved Their Site With Google Analytics - Google Blog

How Two Nonprofits Improved Their Site With Google Analytics - Google Blog | BI Revolution | Scoop.it
At Google, we're proud that our products are used by nonprofits to help them better achieve their objectives and improve the world. We believe that data holds amazing power for all types of organizations and it's inspiring to ...

***** Cool case study from Google. Marty
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Future of SEO: Investment, Innovation & Integration

Future of SEO: Investment, Innovation & Integration | BI Revolution | Scoop.it

It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions that I would like update you on all on what change has happened and how it has fostered investment and innovation of SEO technologies as this discipline integrates with other channels.

 

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. 


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How People Spend Their Time Online [Infographic]

How People Spend Their Time Online [Infographic] | BI Revolution | Scoop.it
To pull out just a few interesting facts:

 

30% of the world’s entire population is now online, and the global time spend online per month is equivalent to 3,995,444 years. The average time spend by users is16 hours per month (32 hours for US residents).

 

Social networking is the most popular and time consuming online activity – with users spending more than one fifth (22 percent) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.


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Time Spent On Facebook Peaked, Now Falling On The Desktop Devices

Time Spent On Facebook Peaked, Now Falling On The Desktop Devices | BI Revolution | Scoop.it

Time spent on Facebook on desktop computers in the U.S. has peaked and now it's falling according to data from comScore


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Crushing Sensory Overload Infographic:

Crushing Sensory Overload Infographic: | BI Revolution | Scoop.it
Go Inside the Domosphere – the official blog of Domo Technologies...

 

***** Great infographic that defines, in graphics, Eric Schmidt's, "We creae as much information every 2 days as from the dawn of civilization up until 2003." Marty


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The Facebook Fallacy - Technology Review

The Facebook Fallacy - Technology Review | BI Revolution | Scoop.it

Facebook is not only on course to go bust, but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, that will sound hyperbolic. But that doesn't mean it isn't true.

 

At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.

 

The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people's behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising's impact.

**** Appreciate this post, but don't agree the Internet teeters on Facebook's ups and downs. I think the web is an expression of more than "efficiency" such as:

 

* Rising Energy Prices - England's Ecommerce is already 15% of total retail (we are at 9%) and showrooming proves some people just don't want to carry stuff home

* Infinite Inventory - My term for the Long Tail of retail that is not dependent or limited by physical shelf space instead the Internet is bounded by reputation and ability to cut through noise, lots and lot sof noise

* Connection - social/search leads to social/shopping and social/advocacy connection is the most vital expression of what we search for, what is most important to our lives

* Objects Become Bits - music is gone, books are gone soon and money is all but gone all transformed from things to bits that fly through the air, have almost no "carry costs" and that can be organized and sold slouching to infinity

* Better Customer Service - one to some and one to one is easier with technology, or "easier with quality" since talking to salespeople is one-to-one but the experience is variable (some good, some bad, some horrible) - the web normalizes and crowd sources the experience so it only gets better (isn'tt variable)


In short, I think the web dances on a much larger surface than whether Facebook's stock prices goes up or down. If I am correct life is good, if you are it is time to live in a basement and eat canned goods since the end is near.

Marty




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Tom George's comment, May 22, 2012 10:17 PM
Hi Marty,

One thing is for sure..these are some interesting times we are living in. I like the way you think. Thanks for sharing your thoughts on this piece.


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The New Ecommerce Leading USA Out of Recession With 17% Q1 Growth

The New Ecommerce Leading USA Out of Recession With 17% Q1 Growth | BI Revolution | Scoop.it

Great 45 minute video/slide show from researcher comScore on the state of the state in ecommerce proving there is ittle doubt ecommerce is one of our most important trends. In fact, online commerce is leading US out of the great recession with much more robust growth (+17% end of Q1) than any other non gas, auto, housing sector.

Highlights of the comScore research:


* Ecommerce now 9% of total US retail

* Mobile is now 9% of total ecommerce

* Free Shipping is here to stay with 50% of Q1 orders earning free shipping

* Amazon continues to kick ass and take names up 29%

* Apple, Q1 online sale sup 25%, also doing well

* Every major eretailer except HP showed Q1 gains

* Tablets are rocking mobile selling 40M consumers in less than 2 years

* Tablets are all about shopping leading Smart Phones in every activity category

* Every comScore category from Digital Content to Office Supplies was rated STRONG or VERY STRONG for Q1 ecommerce growth

* Ecommerce is leading US economy out of recession with much stronger growth than any other non auto, home or gas category


Ecommerce is clearly a large, sustainable trend with pockets of amazing jet fuel growth (tablets, Flash Deal Sites such as Woot.com +95%). Cheap, fast, mobile and now isn't going away. Inside of comScore's 45 minute video is similar eye opening information about the mobile summarized on The Mobile Revolution.

Marty

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