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5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note

5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note | BI Revolution | Scoop.it

5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):

* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). 
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.

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Words That Convert Are Simple (Infographic) via @cendrinemedia

Words That Convert Are Simple (Infographic) via @cendrinemedia | BI Revolution | Scoop.it

"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.

Great @Cendrine Marrouat - cendrinemarrouat.compost (one of Curagami's Top 50 Highly Recommended Content Curators)


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Jeff Domansky's curator insight, August 6, 2014 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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Badges, Badges, We DO Need Some Stinkin Badges To Gamify Community | Ninja Post

Badges, Badges, We DO Need Some Stinkin Badges To Gamify Community | Ninja Post | BI Revolution | Scoop.it
When it comes to forums and gamification we prefer to keep things simple. Allowing users to give out reps to other users for adding valuable content is the best example of forum gamification because we want to reward ...
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Great simple gamification via 3 badge types for your community.

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Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview

Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview | BI Revolution | Scoop.it

Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.

I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.


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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | BI Revolution | Scoop.it
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:

Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition. 

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Tour de Curagami - What's Your Score? #freereport via @Curagami

Tour de Curagami - What's Your Score? #freereport via @Curagami | BI Revolution | Scoop.it
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby
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Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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The Freaks Shall Inherit the Earth - via Chris Brogan

The Freaks Shall Inherit the Earth - via Chris Brogan | BI Revolution | Scoop.it
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
Martin (Marty) Smith's insight:

My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty

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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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Great Content Curation Tool BuzzSumo: Discover Most Shared Links & Key Influencers

Great Content Curation Tool BuzzSumo: Discover Most Shared Links & Key Influencers | BI Revolution | Scoop.it
BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
Martin (Marty) Smith's insight:

Wow, love BuzzSumo and what a friend to content curators. BuzzSumo organizes the firehose of content and shares the most shared links and key influencers BY keyword search. This morning I typed in marketing and found an amazing post from The Next Web about emotions in marketing. GREAT tool for content curators.

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Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do

Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do | BI Revolution | Scoop.it

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.

Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.

I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".

We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.

If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?

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Meeting An Invisible Giant In Near Real Time

Meeting An Invisible Giant In Near Real Time | BI Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.

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What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO

What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO | BI Revolution | Scoop.it

Klout, Context & Links
This post links to my G+ summary in prelude to my http://www.curatti.com blog post tonight. Here are some preliminary thoughts on the page of notes I took during Dixon Jones talk.

Links & The Real Value of Content
Dixon works at Majestic SEO (http://www.majesticseo.com/ ). Majestic is asking the right question - what is the value of a link. They've even created tools that help intelligently answer that question.

"Inbound links" as a measurement is clouded by "bot spam". In a great example of the power of the "flow" tool Dixon shared. Even more powerful was an example of Majestic SEO vs. two competitors. On a purely inbound link review Majestic doesn't win.

But are all of those links valuable? Value is contextual and any spammy ways of inflating inbound link numbers need to be discovered and factored out.

Once links are run through Majestic SEO's "trust flow" tool evaluating where links came from and the respective trustworthiness of sites sending links in Majestic wins the comparison.We finally have a tool to separate white and black hats.


Think of that for a second. If you were to simply use aggregate inbound links you would buy ads with Majestic's competition or, and this is worse, you might think the competition's inflated (probalby by spam) value is something you should buy.

Once the Majestic SEO tool separates wheat from chafe a more accurate and "influential" picture emerges. SEOs and Internet marketers know how to parse page spread, social following and inbound links to pierce the veil of most who spam, but, for an outsider, "most links" may translate into "most trusted".

There is the web's biggest rub. Since the web is an interconnected system discovering if real people who have real value are passionate about a site tool, or brand with metrics such as high inbound links or big pagespread (pages in Google) is the only way to make an informed decision UNTIL Majestic wrestled context and content to the ground.

Curagmai & Majestic
The reason our Startup Factory funded startup Curagami and Majestic fit together like Lego blocks is relationships between a site and its 1% Contributors, 9% Supporters and 90% readers. Curagami helps FIND the Contributors, Supporters and Readers and Majestic helps define each of member of those "tribes" by their CONTEXTUAL influence. I may not have high Klout and be irrelevant for a conversation about women's fashion, but be perfect to help discuss cycling (since I rode a bicycle across America in the summer of 2010). .

If the first job is to FIND Contributors, Supporters and Readers and the second is to ask them to JOIN with Contributors and Supporters high on the Ambassadors list then the 3rd job is to contextually empower advocates in each group. We know the future is about community and real people not bots are the building blocks of online community.

What Dixon shared today and Majestic SEO has been working hard on is helping marketers know what kind of ASK will work best for Jill, John and Bob. Jill might know women's fashion, pets and be a car mechanic in her spare time. John may know email marketing, gourmet cooking and wines. Bob may know finance and cycling.

Curagami helps find 'em & Majestic helps define 'em in order to create an ASK that works. Powerful and very cool tool since the future is about building community and not every Contributor, Supporter and Reader who visits your site is the same. As we begin to create "rich personas" thanks to tools such as Majestic and Curagami our content relevance will go up, and up and UP.

If you are thinking more content relevance = more LOVE and MONEY we agree :). M




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sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record

sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record | BI Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.


Martin (Marty) Smith's insight:

This Post by our co-founder Phil Buckley set new records for views on Curagami. Breaking daily views record by 3x.

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A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia | BI Revolution | Scoop.it

Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. 

Great post. Here is what I shared on G+:

Are You Listening...Digitally?
Digital #listening  is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. 

Examples of missed online clues abound and include:

* Small Follow Back % (sends "we don't listen" signal). 
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc  (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...

Could go on and on, but you get the idea. LISTENING online is different and few do it well. 


FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL  

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Cendrine Marrouat - cendrinemarrouat.com's comment, July 9, 2014 10:19 PM
Thank you @Martin (Marty) Smith! A great conversation indeed!
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Marketing Gurus To Follow On Twitter (add yours and vote for favs) | Listly List

Martin's Top 10 Marketing Guru "MustFollow" on Twitter. Add yours and vote for favs. | Guillaume Decugis (@gdecugis), Jason Falls (@jasonfalls), david edelman (@davidedelman), Guy Kawasaki (@guykawasaki), lisagansky (@instigating), Daniel Pink (@danielpink), B.L. Ochman (@whatsnext), Liz Strauss (@lizstrauss), Chris Brogan (@chrisbrogan), and Jeff Bullas (@jeffbullas)
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The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail | BI Revolution | Scoop.it

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

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13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Martin (Marty) Smith's insight:

Solid tips from fellow marketing pros here. 

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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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The New SEO & How To Avoid "Shortcut Penalties"

The New SEO & How To Avoid "Shortcut Penalties" | BI Revolution | Scoop.it
SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
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The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.


This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.

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What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - cendrinemarrouat.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

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Cendrine Marrouat - cendrinemarrouat.com's comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips)