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Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing

Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing | BI Revolution | Scoop.it

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.


Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

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PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic]

PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic] | BI Revolution | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.
Martin (Marty) Smith's insight:

Revisiting Presence, Crisis & Response
When something BAD happens out there in the north forty somewhere and your ORM (Online Reputation Management) software doesn't bring it to your attention or, and this is worse, you see the crisis and do nothing you are asking for a PR Black Eye. 

The only action that can't be recovered from in Internet marketing is inaction. All other actions create feedback loops that will help you right your ship. Be present, be mindful, use ORM and search the backwoods for brewing negative sentiment and RESPOND. 

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Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly

Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly | BI Revolution | Scoop.it
3 steps reveals how to build a successful business selling your own products & services in a niche market!
Martin (Marty) Smith's insight:

If It Was Only This Easy :)
This infographic makes building a content marketing business sound so easy. To give credit, there is a big note at the bottom warning developing a scaled content engine isn't as easy as the rest of the infographic makes it sound (lol).

I would have added TESTING into step Five (my favorite testing tool is Optimizely.com).

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | BI Revolution | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The New Sales Kakuki & Social Media Metrics

Remember that Heuy Lewis song, "I Need A New Drug"?  We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH 

Not pretty but a start. This infographic is a good start too. It is asking the right question in the right way, "Are You Monitoring What Really Matters". 

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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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Top 20 SEO Hacks For Your WordPress Site [Infographic]

Top 20 SEO Hacks For Your WordPress Site [Infographic] | BI Revolution | Scoop.it
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Martin (Marty) Smith's insight:

Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 

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Jeff Domansky's curator insight, April 14, 2013 1:31 PM

Very useful list and SEO tips.

Doug Thaler's curator insight, April 14, 2013 4:11 PM

SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required.

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History and Future of Websites [Infographic]

History and Future of Websites [Infographic] | BI Revolution | Scoop.it
This infographic explains the history of Websites and Website trends for 2013
Martin (Marty) Smith's insight:

Trends at the end is worth the price of admission on this "History of Websites" infographic. 

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SoVidMo: Digital Data Must Be Social, Videoa, Mobile [Infographic]

SoVidMo: Digital Data Must Be Social, Videoa, Mobile [Infographic] | BI Revolution | Scoop.it
The State of Digital Content: INFOGRAPHIC
Martin (Marty) Smith's insight:

Great infographic telling Internet marketers what we know. Our data must be social, be on video and look great on mobile devices.

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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | BI Revolution | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
Martin (Marty) Smith's insight:

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

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Nat Sones's curator insight, March 26, 2013 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here. 

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5 Cool Tools To Increase Online Branding [Infographic]

5 Cool Tools To Increase Online Branding [Infographic] | BI Revolution | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Great infographic on 5 ver cool tools to do some serious online branding from All Infographics.

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How the Internet Is Changing the World [INFOGRAPHIC]

How the Internet Is Changing the World [INFOGRAPHIC] | BI Revolution | Scoop.it
Check out this infographic on how the Internet has shaped and revolutionized the world.
Martin (Marty) Smith's insight:

Cool, seepting juxtapositons on this infographic on how the digital revolution is changing...well everything.

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How to Generate Leads With The Quiet SEO Giant SlideShare

How to Generate Leads With The Quiet SEO Giant SlideShare | BI Revolution | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
Martin (Marty) Smith's insight:

Great HOW TO for using Slideshare to generate leads from @kimgarst . 

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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 

Martin (Marty) Smith's insight:

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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Jeff Domansky's curator insight, December 31, 2012 1:33 PM

Let's just say there are still social media ostriches in the C-suite.

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Social Media Marketing 2013 Game Changer [Infographic]

Social Media Marketing 2013 Game Changer [Infographic] | BI Revolution | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via chezmadeline
Martin (Marty) Smith's insight:

One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope. 

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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Q: Best Way To Engage Social Media Users? A: Contests [INFOGRAPHIC]

Q: Best Way To Engage Social Media Users? A: Contests [INFOGRAPHIC] | BI Revolution | Scoop.it
What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]


Great data here that is consistent with my expereine as Director of Ecommerce and Director Marketing at Atlanticbt.com.

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MadMen Is Back, Ocean Media Celebrates with History of Advertising Infographic

MadMen Is Back, Ocean Media Celebrates with History of Advertising Infographic | BI Revolution | Scoop.it

Cool Infographic on advertisings many phases. Worth the price of admission for the future section at the bottom. 

Martin (Marty) Smith's insight:

Future of advertising is the interesting question. What this infographic makes clear is advertising will morph. 

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Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic]

Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic] | BI Revolution | Scoop.it
Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Martin (Marty) Smith's insight:

If you are still trying to wrap your mind and content around the strange alchemy of Facebook's EdgeRank, study this infographic and you will start to see light at the end of the tunnel. 

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Money And Credit Cards Are Becoming Too Cool [Infographic]

Money And Credit Cards Are Becoming Too Cool [Infographic] | BI Revolution | Scoop.it

Technology advances have prepped credit cards for easier use and tighter security. It’s now up to consumers to make the changes widespread.


Martin (Marty) Smith's insight:

Up To Consumers?
I am not sure what they mean by, "It's now up to consumers," since we want mobile wallet and other mobile money features but TelCos have been slow to modify their networks. Do I want to be able to buy a Coke with my phone? 

Yes because I shouldn't have to have CASH ever now. I haven't used cash in weeks add my elimination of cash to millions doing the same and you would think some of the apps featured in this infographic would be here already. 

Square is kicking it and destroying banking in the process. Who will step up and finish the banks all the way off? Not sure but they will be Mobile, Social and Hostile. 

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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | BI Revolution | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013
Martin (Marty) Smith's insight:

Good infogrpaphic about continued grwoth of digital marketing in 2013.

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Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today

Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today | BI Revolution | Scoop.it
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.
Martin (Marty) Smith's insight:

Big Data Means UNDERSTANDING is The Game Now
If your C level is still not sold on social media they risk being two moves back. Social media generates an army of BIG DATA that, once squeezed into silos with the top and bottom of the sales funnel connected, the possibility to speed conversions and sale traffic, list growth and money is HUGE.

There is helpful myth busting stats on this infographic. The problem, in a nutshell, understands how social media is impacting your Key Performance Indicators in a positive or negative way. There is no neutral in this game.

Every Internet marketing move you make helps or hurts your traffic, conversions and online brands. It is important to understand norms and benchmarks. This graphic provides norms and benchmarks. Once you know those you can go forth and know how you are the same or different.

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Ally Greer's curator insight, April 5, 2013 12:11 PM

Interesting tidbits:


Time spend on Facebook has decreased in the last year, while time spent on Google Plus has almost doubled, and time spent on Pinterest has increased by one thousand percent.

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How to Get More Clicks on Twitter [Infographic]

How to Get More Clicks on Twitter [Infographic] | BI Revolution | Scoop.it
I've often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers.
Martin (Marty) Smith's insight:

Great infographic on hotw to form tweets for maximum response.

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SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC]

SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC] | BI Revolution | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Martin (Marty) Smith's insight:

Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear. 

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | BI Revolution | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via DashBurst, Gerrit Bes
Martin (Marty) Smith's insight:

Like this infographic, but there are a few missing social media marketing ideas such as connection, sharing and community building. All of those ideas are implied by these stats, but the way this infographic is formed the means seem to be the end. 

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Startup Struggles Infographic Because We Are ALL Startups Now

Startup Struggles Infographic Because We Are ALL Startups Now | BI Revolution | Scoop.it
Are you an eCommerce start-up? Here is a great info-graphic that shows some of the struggles that a start-up can... http://t.co/4YG4tR7w
Martin (Marty) Smith's insight:

Lots of good stuff in this infographic for any business such as 50% easier to sell existing customers. In this much roil, thinking like a startup no matter how mature your industry or business is a very good idea.

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The Business Marketers' Ultimate Guide To Instragram

The Business Marketers' Ultimate Guide To Instragram | BI Revolution | Scoop.it
A non-stop stream of Links to Infographics, Maps, Charts and many other worldwide Visualization...
Martin (Marty) Smith's insight:

Have yet to crack Instragram, but it is calling pretty hard. The demographics skew younger than Facebook. Never a bad idea to ignore for very long no matter what the user profile. 

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