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69 Free Social Media Monitoring Tools [UPDATE 2013]

69 Free Social Media Monitoring Tools [UPDATE 2013] | BI Revolution | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Martin (Marty) Smith's insight:

Great "new to me" tools in this list along with some favs. 

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WHAT WOMEN WANT...in Communication | Visual.ly

WHAT WOMEN WANT...in Communication | Visual.ly | BI Revolution | Scoop.it

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 

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Tysa Fennern's curator insight, June 2, 2013 5:05 PM

Connection is KEY no matter how you do it.

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SEO and the Wiki-ization of Marketing

SEO and the Wiki-ization of Marketing | BI Revolution | Scoop.it

What Is Wiki-ization of Marketing

When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.

Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse. 

The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun. 

Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.  

 

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Ken Morrison's curator insight, May 18, 2013 2:21 PM

I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook.  They fixed it now (kind of) by attaching a link to a site where you can see it better.  However, they shared an infographic that nobody could read.  Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link.  I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)

Martin (Marty) Smith's comment, May 18, 2013 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | BI Revolution | Scoop.it
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…
Martin (Marty) Smith's insight:

Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.

I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:

"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.

Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.

I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.

I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."

Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.

:).Marty


Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi

This conversation keeps getter better. Here is the latest question and my answer:

+Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily".

Best way to get a sense of the difference is to look at how differently I use all three:

Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith

Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution

***

Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951

****
Storyify

ScentTrail
http://storify.com/scenttrail

****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.

Hope these examples help. All GREAT tools with real curation and creation power. Marty
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Brad Tollefson's curator insight, May 22, 2013 8:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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Q: Best Way To Engage Social Media Users? A: Contests [INFOGRAPHIC]

Q: Best Way To Engage Social Media Users? A: Contests [INFOGRAPHIC] | BI Revolution | Scoop.it
What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]


Great data here that is consistent with my expereine as Director of Ecommerce and Director Marketing at Atlanticbt.com.

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INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook

INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook | BI Revolution | Scoop.it
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool.

Via Christine Harris-Smyth
Martin (Marty) Smith's insight:

Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too.

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The GENIUS of SEO Social Siloing [video]

The GENIUS of SEO Social Siloing [video] | BI Revolution | Scoop.it

This is a VERY advanced discussion of SEO, stay with it and watch it several times as it is very, very important to understand how to create a perpetual downstream traffic system. 


Via themezoom
Martin (Marty) Smith's insight:

Advanced SEO

I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch. 

Concepts such as “Vertical Market Keyword Research” are brilliant and something I've done for years with brute force. The advantage of siloing when your competitors don't can't be overstated. 

One clear advantage is the idea of an ever-expanding traffic set that creates scale faster and faster. Wright is clearly a social / SEO / content marketing genius. Let these videos wash over you a little and you will agree. 

Read my Advanced SEO: Siloing, Bleeding and bottling for more. 
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  


Russell Wright on Google Plus
https://plus.google.com/116663504982888286028/posts?partnerid=gplp0 
 

Wright on Scoop.it
http://www.scoop.it/u/themezoom  

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themezoom 's curator insight, April 17, 2013 9:31 PM

I love this system! (But I am biased . . . I simply want you to have it ALL see!)

- Russell Wright 

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How Social Signals Affect SEO

How Social Signals Affect SEO | BI Revolution | Scoop.it

Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.

 

But can social signals also improve your rankings? Yes, they can.

 

Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528


Via Antonino Militello
Martin (Marty) Smith's insight:

Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were. 

Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.  

Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.

 

Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.

My advice is to ONLY have content on your website someone will want to share.  

 


Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo  

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Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today

Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today | BI Revolution | Scoop.it
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.
Martin (Marty) Smith's insight:

Big Data Means UNDERSTANDING is The Game Now
If your C level is still not sold on social media they risk being two moves back. Social media generates an army of BIG DATA that, once squeezed into silos with the top and bottom of the sales funnel connected, the possibility to speed conversions and sale traffic, list growth and money is HUGE.

There is helpful myth busting stats on this infographic. The problem, in a nutshell, understands how social media is impacting your Key Performance Indicators in a positive or negative way. There is no neutral in this game.

Every Internet marketing move you make helps or hurts your traffic, conversions and online brands. It is important to understand norms and benchmarks. This graphic provides norms and benchmarks. Once you know those you can go forth and know how you are the same or different.

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Ally Greer's curator insight, April 5, 2013 12:11 PM

Interesting tidbits:


Time spend on Facebook has decreased in the last year, while time spent on Google Plus has almost doubled, and time spent on Pinterest has increased by one thousand percent.

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DISRUPTION: Why Google+ Is Best Social Net for Content Marketers

DISRUPTION: Why Google+ Is Best Social Net for Content Marketers | BI Revolution | Scoop.it
Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He's got a cigarette dangling from his lip and

Via Thomas Faltin
Martin (Marty) Smith's insight:

AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them. 

You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker. 

Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats. 

Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time. 

The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else. 

Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually). 

Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.

The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?

 Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9 

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What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class

What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class | BI Revolution | Scoop.it

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  


So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else.  Even now, some people are beginning to say that social media’s bubble is about to burst.  So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?


One idea that’s been gaining traction in the last year or so is that of Big Data.  In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....


Via Jeff Domansky
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Martin (Marty) Smith's comment, February 9, 2013 9:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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3 Tips Turn Social-Media Strategy Into Brand Engagement [+ Marty Note]

3 Tips Turn Social-Media Strategy Into Brand Engagement [+ Marty Note] | BI Revolution | Scoop.it
Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media.
Martin (Marty) Smith's insight:

I love tip #2: Let Consumers Create Their Own Brand Experience

This reminds me of the book The Experience Economy by Pine and Gilmore. Yes, by all means allow, suggest and encourage your customers to mashup, change, comment on, participate in and riff on your brand experience. 

Brands are living things. Any brand's story evolves, grows and changes over time much like the arc of a life. If you look at most brand lifelines they are wavy like a sine wave. Brand acceptance has ups and downs.  

 

When I worked for M&M/Mars we thought WE were in control of OUR brands. Not so much anymore. Today, THEY are in control of YOUR brands, or at least that is what you really want. Sure you get to curate what THEY do with YOUR brand, but you can't "control" anything anymore.

 

Control was always an illusion. Since brands are cultural memes shaped by the tides, winds and storms of opinion, myth, truth, romance and love they can be hard to reconcile, hard to understand what comes back at you. 

Ever play that game where you are in a circle of say 30 people and tell the person next to you something, they tell the person next to them in turn and when what you told gets back to you it is not recognizable? Brands are playing that game as I write this out there in social media land. 

I should say brands are monitoring that game, if they are smart, because it is possible to shape the sine wave with the right juice at just the right time. What is the right juice at just the right time? Sure I tell you, you tell 29 people and I don't recognize my answer when it comes back (lol). 

 

 

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Six Social-Digital Trends for 2013 via HBR

Six Social-Digital Trends for 2013 via HBR | BI Revolution | Scoop.it
Will your plants be tweeting at you next year?
Martin (Marty) Smith's insight:

Great article here on six 2013 marketing trends including:

* Content Marketing.

* Smobile.

* Social Commerce.

* Big Data.

* Sensory Intelligence.

* Smart gadgets.  

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Topsy Rocks Social Media Analytics, ORM and Local

Topsy Rocks Social Media Analytics, ORM and Local | BI Revolution | Scoop.it
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
Martin (Marty) Smith's insight:

Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.

Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).

Best part of all is you can get a lot of return from Topsy before you spend a dime.

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Rockin' Linkedin For Business | Visual.ly Infographic

Rockin' Linkedin For Business | Visual.ly Infographic | BI Revolution | Scoop.it
LinkedIn holds a lot of value to marketers as a business focused on B2B, as it gives the opportunity to connect with potential clients and partners. S
Martin (Marty) Smith's insight:

LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing.

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Denise Davies's curator insight, May 25, 2013 6:35 AM

LinkedIN as a business tool.

malek's comment, May 28, 2013 11:23 AM
Interesting scoop
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Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing

Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing | BI Revolution | Scoop.it

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.


Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

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PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic]

PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic] | BI Revolution | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.
Martin (Marty) Smith's insight:

Revisiting Presence, Crisis & Response
When something BAD happens out there in the north forty somewhere and your ORM (Online Reputation Management) software doesn't bring it to your attention or, and this is worse, you see the crisis and do nothing you are asking for a PR Black Eye. 

The only action that can't be recovered from in Internet marketing is inaction. All other actions create feedback loops that will help you right your ship. Be present, be mindful, use ORM and search the backwoods for brewing negative sentiment and RESPOND. 

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Facebook's Real ROI Secret? Fan Page Demographics and #BI

Facebook's Real ROI Secret? Fan Page Demographics and #BI | BI Revolution | Scoop.it
How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:

Friendship Marketing
Not long after the Facebook IPO I saw an interesting article asserting that Facebook may hit its stride as a Business Intelligence (#BI) tool. I agree, that much intimate data is calling out for someone to figure out how to use it. 

I've also always felt like Facebook's failure, as a marketing tool is at least partially on us we lucky few Internet marketers. We can’t bold our old ways onto this new way.

I don't buy that Facebook is inherently social and so we will never form financial relationships there. I think we will form deep financial relationships and know our life's vendors as we've never known P&G or even M&M/Mars (I've worked for both).  

 

Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE. 

We can fall out of LOVE when those we love don't love us back. I'm battling State Farm right now after my TV was stolen and, as I wrote the other day, it feels like my TV has been stolen twice: (http://scenttrail.blogspot.com/2013/04/5-tips-to-avoid-epic-customer-service.html). After more than ten years and over $20,000 I am going to walk because I don't feel loved.  

 

Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction. 

 

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Why Twitter’s Vine Is The Next Big Thing [INFOGRAPHIC + Marty HELP]

Why Twitter’s Vine Is The Next Big Thing  [INFOGRAPHIC + Marty HELP] | BI Revolution | Scoop.it
Why Twitter’s Vine Is The Next Big Thing For Brands [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Close Eyes And VINE
I confess to being LOST and CONFUSED by Vine, but people I trust who are smarter than me love it. This stat should make me sit up and take notice too:

....mobile video is expected to represent 66 percent of global mobile data traffic within the next five years, and 87 percent of marketers in the U.S. already use video for content marketing. 

K, I promise to stop FIGHTING and learn to love da BOMB!. I will close my eyes and create some serious Vine-age :).

Anyone who can help me GET THIS faster please do so :).  

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Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic]

Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic] | BI Revolution | Scoop.it
Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Martin (Marty) Smith's insight:

If you are still trying to wrap your mind and content around the strange alchemy of Facebook's EdgeRank, study this infographic and you will start to see light at the end of the tunnel. 

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SoVidMo: Digital Data Must Be Social, Videoa, Mobile [Infographic]

SoVidMo: Digital Data Must Be Social, Videoa, Mobile [Infographic] | BI Revolution | Scoop.it
The State of Digital Content: INFOGRAPHIC
Martin (Marty) Smith's insight:

Great infographic telling Internet marketers what we know. Our data must be social, be on video and look great on mobile devices.

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LinkedIn, Twitter Growing in Effectiveness For SMBs

LinkedIn, Twitter Growing in Effectiveness For SMBs | BI Revolution | Scoop.it
Social Media - Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
Martin (Marty) Smith's insight:

Great study with amazing charts and graphis showing social media in general and LI and Twitter in particlar growing in effectiveness for Small To Medium Sized Businesses.

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The Great Social Customer Service Race: Top Brands Fail a Social Response Test

The Great Social Customer Service Race: Top Brands Fail a Social Response Test | BI Revolution | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm, Koen Vanderhoydonk
Martin (Marty) Smith's insight:

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

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Boso Studios's curator insight, February 13, 2013 8:57 AM
We generally love Brands that respond to messages quicker.
Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note]

CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note] | BI Revolution | Scoop.it
Despite their corporate standing, CEOs aren't on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey.
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Martin (Marty) Smith's curator insight, February 5, 2013 12:41 PM

Agree and Disagree with Heidi 
Agree and am not surprised by the data showing CEOs not on social media. I disagree with why. CEOs make time for all kinds of things that matter to them, so let's take time as an objection off the table. 

Fear of a PR blunder could be a culprit, but CEOs grant interviews and go on TV to talk to the bombastic Jim Cramer so fear also seems a false objection. 

Belief and passion are missing for CEOs. Warren Buffet all but scoffs every time social media is brought up. Apparently the idea that social media is just a faster more efficient version of the annual meeting Buffet puts on every year hasn't occurred to him (or social media hasn't been presented that way to the Oracle of Omaha). 

CEOs an Important SMM Absence
CEOs control the heart and soul of their institutions, so to be absent from social media is to speak mightily of its perceived value (or lack of same).  If you are a CEO and reading this I have three ideas for you to consider:

1. Social Media is a conversation with customers, is it valuable to speak with your customers?

2. Social Media controls the backend of search engine marketing (SEM); do you want your websites to be found? 

 

3. Social Media will be how we make money in the not too distant future, do you need to make or increase profits?

If you answered YES to any two of these questions then YOUR continued absence on social media is costing your company money. You see there is a problem with social media marketing. I can blah, blah, blah all day, but, in the end, social media will change you in ways I can only predict. 

No matter how good my prediction you will end up surprising and redefining both my prediction about what and how CEOs will and can learn from social media marketing. I've worked with and for several CEOs and they are always surprising. 

In fact surprise is part of why they become CEOs. They see and do things differently. The absence of CEOs is not just hurting their companies it hurts social media marketing too. The minute CEOs adopt and have passion for social media marketing it will change by leaps and bounds. 

 If you know of great examples of CEOs using social to engage, coach and excite their following please share so we can hoist them on our shoulders in the hope that others will emulate. 

 


Mike Ellsworth's curator insight, February 6, 2013 7:40 PM

Yes, CEOs are too busy to blog or tweet, but they all should at least be paying attention to social media.

Martin (Marty) Smith's comment, February 8, 2013 6:33 PM
Best CEOs I've worked for are LEAST busy people in the place. They have two jobs - the vision thing and the coach thing and they excelled at both by not let either job get in the way of the other one.
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 

Martin (Marty) Smith's insight:

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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Jeff Domansky's curator insight, December 31, 2012 1:33 PM

Let's just say there are still social media ostriches in the C-suite.