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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO onto BI Revolution
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The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | BI Revolution | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse


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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 

Martin (Marty) Smith's insight:

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

Jeff Domansky's curator insight, December 31, 2012 1:33 PM

Let's just say there are still social media ostriches in the C-suite.