BI Revolution
Follow
Find
25.0K views | +89 today
 
Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
onto BI Revolution
Scoop.it!

Has Google Declared War on Small Businesses and Publishers?

Has Google Declared War on Small Businesses and Publishers? | BI Revolution | Scoop.it
Aaron Wall, an accomplished SEO and the founder of SEOBook, posted an informative and somewhat controversial blog post yesterday regarding ...

 

People, repeat after me "Google is in business for Google." Carry on.


Via Level343
more...
No comment yet.
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | BI Revolution | Scoop.it
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
Martin (Marty) Smith's insight:

SEO & AI
With Google  deploying BrainRank, their artificial intelligence or machine learning app in their latest algorithm updates there is little doubt AI will be and already is important to content marketers interested in better seo. This is a great post as Eric Enge, a friend and Stone Temple Consulting CEO, takes readers on the journey he went on to learn about machine learning and its impact on SEO and content.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days) | BI Revolution | Scoop.it

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa  

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday 



http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami | BI Revolution | Scoop.it

Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!

We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Start With Why: 2 Minutes With Simon Sinek - Curagami

Start With Why: 2 Minutes With Simon Sinek - Curagami | BI Revolution | Scoop.it

Start With Why because people don't buy what or how you do whatever you do they buy who you are as these possibly the most disruptive two minutes from Simon Sinek's TED Talk share.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Best Online Store Game VOTE NOW - Curagami

Best Online Store Game VOTE NOW - Curagami | BI Revolution | Scoop.it

Vote For Your Favorite Stores
There is a good chance we MISSED your favorite online store as someone just pointed out (we missed WaNeLo.com). Point out stores we missed and vote for your favorites. 

Play the Best Online Stores Game!
http://www.curagami.com/magical-thinking/news/best-online-store-game/ ;

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
more...
No comment yet.
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

3 B2B Content Ideas That Aren't Boring

3 B2B Content Ideas That Aren't Boring | BI Revolution | Scoop.it
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;

* Take A Stance.

* Tell A Story.

* Make someone's life easier.

Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Google Is About to Make Your Wireless Carrier a Lot Less Relevant | WIRED

Google Is About to Make Your Wireless Carrier a Lot Less Relevant | WIRED | BI Revolution | Scoop.it
Google's new wireless service will automatically switch you between T-Mobile's network and Sprint's network depending on which signal is best.
Martin (Marty) Smith's insight:
Thank you God and Google! Sooner we divest away from AT&T et al the better.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Surf These Waves To FIND Your Blue Oceans:

* Appification & Gamification
* Wiki-ization.

* Social Shopping Nowists.
* FofF Proxy Marketing

& Find other surfable marketing trends on our Discover Blue Oceans Haiku Deck: http://shar.es/1gQgRb

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

SMB Ecommerce: Fighting The Ama-Khan via @HaikuDeck

SMB Ecommerce: Fighting The Ama-Khan via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Fight the power. Fight the Ama-Khan like OpenSky, WaNeLo and Etsy.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Moore Interaction
Scoop.it!

BuzzFeed Pushing Brands Into Post-Website Era, But There's A Problem

BuzzFeed Pushing Brands Into Post-Website Era, But There's A Problem | BI Revolution | Scoop.it

"...inspired by the fact that much of the traffic to #TheDress story came from a single tweet, Buzzfeed cofounder Jonah Peretti told SXSW this week that he has his eyes on a much bigger prize: the 18.5 billion impressions available through publishing direct to social media. Video, meanwhile, generated more than one billion views last month—and that's not just on Buzzfeed.com but on YouTube and social media.

Marty Note: The Problem Is...
The problem with finding new ways to use old ideas (interruptions and push) into the social space is efficacy gets destroyed. Brands can take over social and push message and lower connection and content value but to what end. Doesn't that path lead right back to where we are now?

I realize the challenge, but publishers need to read UnSelling by Strattten and Kramer. The book's discussio of active )push) content and media manipulation vs. passive (pull) is worth the pric of admission.

Yes, the problem is how to make a market and UnSelling makes a convincing case that your CONTENT is the way you make a market. Crate great content and people find you. It doesn't matter WHEN you publish it or where. Greatness will out and push be damned.


Via Nicky Moore
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar

Moving Downstream
The factory became a self fulfilling prophecy Niraj Dawar's great book explains. We focused mass marketing on selling more not winning customer hearts, minds and loyalty.

To win tomorrow in a social / mobile / connected world our strategy and thinking must move downstream. We must become truly customer focused Dawar shares asking two great questions:

* Why do our customers buy from US?
* What more do our customers need?

If that sounds like we need new Key Performance Indicators we are thinking the same thing. Knowing and tracking why customers really love us feels like a great way to know what to create next and why.

Great book and SO RIGHT!

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

Is 2015 The Year Of Content Marketing?

Is 2015 The Year Of Content Marketing? | BI Revolution | Scoop.it
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…

Via massimo facchinetti
Martin (Marty) Smith's insight:

Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:

more...
No comment yet.
Rescooped by Martin (Marty) Smith from VanillaMakeRepair
Scoop.it!

Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

more...
delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

Scooped by Martin (Marty) Smith
Scoop.it!

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami | BI Revolution | Scoop.it

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.


They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).  


See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa  


See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith  

more...
No comment yet.
Suggested by Jurij Burchenya
Scoop.it!

How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Klout Getting Better & Better

Klout Getting Better & Better | BI Revolution | Scoop.it

Marty Note
If you haven't checked your Klout score recently you should. Not just because your Klout score is a good indication on your "ding the universe" mission, but also because the Klout-ers are building some cool tools.

I just used their content scheduler for the first time. I liked the ease of putting 3 Tweets into queue and their content suggestions were excellent. I have to dig around mountains of ants and termites to find content half as good.

Also like their people suggestions. Going to be interesting to see if their people recommendations follow back or if they are so big following back little munchkins (like moi) is beyond them. The recommendations were relevant and cool, so, much like their content suggestions, easy and powerful people to follow suggestions.

The tool is improving at a rapid rate (Kudos) and their focus on EASY and painless is much appreciated. So go check your Klout score and ping me and I will send you Klout Perks or kudos or whatever the hell we trade in there (lol). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Real-Time A/B Testing vs. Traditional A/B Testing in Email Marketing

Real-Time A/B Testing vs. Traditional A/B Testing in Email Marketing | BI Revolution | Scoop.it
In the world of email marketing, an A/B test is one of the most important tactics for delivering the best possible email to your audience. A tiny difference in a subject line or a slight change in ...
Martin (Marty) Smith's insight:

Love this since we are slouching toward real time analytics as outlined in our latest Curagami post (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love @HaikuDeck

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love  @HaikuDeck | BI Revolution | Scoop.it

We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.

We now have pages for our favorite Analytics (just added Marin Software to that list), Content Curation and Gamification tools. We will develop a "gallery" of profile pages on http://www.Curagami.com to share how and why we like THESE tools over others.

What about you? What are your favorite online marketing tools? Email to Martin(at)Curagami.com or tweet using #favtools

Thanks, Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing | BI Revolution | Scoop.it

Active vs. Passive
Scott Stratten & Alison Kramer have written a marketing #mustread. I listened to Unselling driving to Columbus to go to my monthly appointment at the James Cancer Center and that seemed appropriate in retrospect.

Unselling: The New Customer Experience
Scott Stratten & Alison Kramer

Appropriate because my favorite section of the book is the intelligent discussion of passive (pull) vs active (push) sales and marketing. Stratten and Kramer argue the active era is dead and gone. The key to this next era is creating such magical content seeks carry on wind provided by advocates, fans and members.

Appropriate because dropping the Kabuki theater of one's life is one of cancer's big lessons. Life is too short for BS. Marketing is too valuable for BS, so begin to ween yourself off of it Unselling explains.

WOW, perfect tie to team http://www.Curagami.com's pursuit of the ever elusive tool to make creation of online community easy for merchants. We agree with Scott's rant against automated social media.

We also agree with his stance on the ruination of social media by brand PUSH ( see another Scoop I just shared about Buzzfeed pushing brands beyond the web i.e. the ruination of social (http://sco.lt/5qettp ).

If the ONLY section you read, believe and act on is Unselling's discussion of the value of magical content as the key to market making going forward and the necessary letting go of PUSH you will be ahead of the pack when the "push is dead man walking" ax falls.

Great and highly recommend marketing & sales read.



more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv

Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv | BI Revolution | Scoop.it
Professor Dan Ariely talks about his book, [The (Honest) Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves], in which he discusses different examples of dishonesty and looks at…
Martin (Marty) Smith's insight:

Great new book from Predictably Irrational author Dan Ariely that shines the same light on contextual honesty.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami

3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami | BI Revolution | Scoop.it
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
more...
No comment yet.