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 Scooped by Martin (Marty) Smith onto BI Revolution

# The Cost of Value (and how it is changing) via @DavidAmerland

The dynamic equation between value and cost is being redefined by the semantic web.
Martin (Marty) Smith's insight:

Another great "value system" post by author David Amerland. I'm going to quote a big chunk and then come back with some thoughts:

From David's Post
The message of the 21st century is clear: The cost of production is immaterial if the value of a product is uncertain. Companies that understand that operate differently. Amazon invests an incredible amount of money in warehousing technology and delivery infrastructure to make shopping easier (the value is being transferred to the experience). Google spends untold millions in research and development of products it gives away free (the value becomes apparent only when a brand-based purchasing opportunity arises, like in advertising or a Google product). Apple now disregards the cost of upgrades to its iOS because it values the sustained attention of its customers.

These three companies understand that the real value comes in achieving a balanced equation of personal use of their products (uniqueness) rather than scarcity. As a matter of fact their value equation then becomes Value = Uniqueness/Scarcity where the lower the scarcity value is the greater will be the delivery of overall value even if uniqueness remains the same.

Marty Note
I read those paragraphs several times and then did the math. Doing the math helped (lol). Let's say a product has a uniqueness value of 10 and a scarcity value of 2:

Value 5 = 10 (uniqueness) / 2 (Scarcity)
Value 10 = 20 (uniqueness) / 2 (Scarcity)

Now let's up the scarcity value and see what happens to the product's
"perceived" or overall value:

Value 2 = 10 (uniqueness) / 5 (Scarcity)
Value 4 = 20 (uniqueness / 5 (Scarcity)

This reminds me of a conversation I had with J. Langdon when he was the President of Topps baseball cards. I knew J from my tenure at M&M/Mars. J. explained how he knew he was feeding a losing proposition.

His product, baseball cards, needed to have a high scarcity value for it to continue to matter in the artificial marketplace they and other manufacturers created.

The rub was Topps needed to sell baseball (and fantasy) cards in numbers that drove their scarcity numbers down.They suffered a Sophie's choice: either sell enough cards to be able to pay their fixed costs and stock holders and so destroy the market (of perceived exclusivity) or sell too few cards to cover costs keeping perceived exclusivity up but destroying the business none-the-less.

And then the mobile phone was born and bye bye baseball and fantasy cards. Topps needed an Apple-lke pivot. They needed to GIVE the baseball cards away free in support of something ore unique and valuable - the experience of a crowdsourced mobile game or a Threadless-like community where people compete to win coveted printing contracts much the way baseball players compete to get paid God-like sums.

Topps was a casualty of David's "new math". The greater the scarcity of the core product the more nails in the business model's coffin. This discussion reminds me of another conversation. When the founder of Tough Mudder said, "Experience is the new branding" it struck me as highly significant.

I would build on David's thoughts to note the reason scarcity wrecks such havoc with a product or brand's value is COMMUNITY CAN"T FORM. Community is the experience we seek. If community can't form value or "perceived value" as J used to call it  goes down rapidly just ask any baseball card collector :).

David's core "value system" post is here (and a #mustread):

malek's curator insight,

A great piece about going back to basics, human psychology. Understanding the mental triggers  of cost vs value,  novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone.

# BI Revolution

Marketing Truth via Data
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## Branding In A Revolution

Branding in a Revolution
Clearly, the rules of Branding have changed and then quickly changed again. Branding in a revolution where nothing old or familiar works well requires disruption, asynchronous thinking, and meshing.

This post creates a collision between Bynder's Branding Trends 2016 Report and David Edelman's great Branding In A Digital Age article for the Harvard Business Review.

https://lnkd.in/eXFhTfd

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 Rescooped by Martin (Marty) Smith from cross pond high tech

## Apple R&D Reveals a Pivot Is Coming, Will We Care?

People are focusing on the wrong thing when analyzing Apple's path forward in the face of slowing iPhone sales.

Via Philippe J DEWOST
Martin (Marty) Smith's insight:

Apple Pivot, Will We Care
Agree. Apple is looking for another disruption not looking to milk iPhone / iPad sales. And this is an understatement:

"I suspect most of this has been due to the fact that Apple does not draw attention to its product pipeline and long-term strategy, choosing instead to embrace secrecy and mystery. "

Open vs. Closed
The bigger question, for us, is the OPEN vs. CLOSED question. Apple hasn't made friends in the developer community. Sure we bend, scrape, plead and cry to have apps accepted, but the taste left with us is sour and painful.

Android is trying to tighten standards having played, "Come One, Come All" a tad too loudly, but Apple is fickle and a pain. Yes it is good to be KING, but no one is KING of anything lasting that doesn't also inspire loyalty, trust and love.

Most of the developers I know, even the ones who are rich thanks to Apple's app store, don't look forward to wrestling with Apple again. Some have achieved "trusted" status now, but they remember the blood and tears it took to get there.

So note to Google, never tighten to the point where your tightening feels or seems capricious and mean. Apple has seemed capricious and mean to several developer friends who requested to remain nameless. Were they scared Apple might make a horrible process even harder? You bet.

Apple is testimony to the power of "insanely great". NO ONE jumps through the seemingly arbitrary hoops Apple is known for unless "insanely great" is attached. I'm a huge Apple fan and have been since buying the Apple II back in the day.

Lately I've caught myself wondering if the OVER (what I gain by being an Apple supporter) is worth the UNDER (what it takes to remain loyal). That is a conversation NO BRAND wants their customers to begin EVER since all the negative things leaving brings follows.

The watch left me cold. I rarely wear watches anymore, but when I do I want something from MoMA and their tiny phone on your wrist looked more Dick Tracy than cool watch (to me). I'm wearing a watch to dinner tonight and it won't be an Apple Watch.

My updated AIR is nothing but a pain. It doesn't fit my hands, the keyword is impossible to tune, and the screen too small. I never use it preferring my old Air (from 6 years ago). I love my iMac with the huge screen (what I'm writing on now), but it too was a failure.

We tried moving my 83-year-old father over to the big Mac screen but accessibility features were a torture and he is a Windows guy and will remain one. My Macbook I like, but it is getting long in the tooth and clunky. My iPad Pro I LOVE and that is taking the place of the new AIR (that I hate) and my MacBook.

Long diatribe, but I share my journey as a note of growing Apple frustration. My new EXPENSIVE Air was a disaster I should have sent back, but I kept thinking it was me. I don't think that way anymore and that can't be good for Apple.

Philippe J DEWOST's curator insight,

Drowning by Numbers ; Apple might be surprising us again by opening entirely new product / service categories and they have the resources for doing so.

Juan Ortega's curator insight,
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## How to Measure Social Media Using Google Analytics Reports: Social Media Examiner

Cool Use of Google Analytics Reports
Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing. @

Martin (Marty) Smith's insight:

Great blow by blow of a creative way to use Google Analytics Reports. Too Good.

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 Rescooped by Martin (Marty) Smith from Digital Brand Marketing

## An 'empathy machine'? How virtual reality could affect storytelling

The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

Turns out, it's not what you think.

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

What do you think about VR, empathy, and this storytelling trend?

Educational Peaks's curator insight,

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

Turns out, it's not what you think.

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva's curator insight,

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

Turns out, it's not what you think.

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight,

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

Turns out, it's not what you think.

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

What do you think about VR, empathy, and this storytelling trend?

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## Best Content Marketers Infographic via Curagami

Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
massimo facchinetti's curator insight,

Curagami mentioned me !!! Thank you

 Scooped by Martin (Marty) Smith

What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
Martin (Marty) Smith's insight:

Great post about how BIG DATA is eating the world.

michel verstrepen's curator insight,

Great post about how BIG DATA is eating the world.

Jean-Pierre Blanger's curator insight,

Great post about how BIG DATA is eating the world.

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## Inside The First Museum Retrospective Of A Video Game Designer

Video games have been part of the art world for yearsbut a solo museum retrospective of a designer is a first.
Martin (Marty) Smith's insight:
Won't be the last.
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We've talked a lot about Google HTTPS over the years and truth is, it seems the ranking benefit is too small to migrate to HTTPS just for that reason. In any event, I migrated this site and others to it and I also launch new sites under HTTPS...
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## Cracking The Black Box of Digital in Mobile App Development

Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.
Martin (Marty) Smith's insight:

Mobile App Development
Shocking to read fewer than half of app developers use metrics to assist in development especially when there is so much data to be had. App creators think of themselves as artists developing on intuition and instinct. Better to collaborate with customers and create vision + market needs or you may invade Russia in the winter.

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This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post:

Lori Wilk's curator insight,

#Gratitude for #analytics #insights #curagami

 Rescooped by Martin (Marty) Smith from VanillaMakeRepair

## Developing Digital Literacy Through Content Curation

With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know.

delmy's curator insight,

# sceuned15

T. Ryno's curator insight,

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking.

Janine Roy's curator insight,

Content curation has become an essential digital literacy skill for teachers and students.

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## Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.

They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).

See our top 11 Haiku Decks

See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith

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 Suggested by Jurij Burchenya

## How to Sell Online Without A Huge Following

Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done.

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold.
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than \$30M online during my tenure :). Marty

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## 7 Content Marketing Tools You Need To Be Successful

These content marketing tools will help you automate and improve the performance of your content marketing strategy.
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## 5 Amazing Ways To Engage Your Audience with Data Storytelling

Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time.

Martin (Marty) Smith's insight:

Telling Stories with Data
We're big believers in feedback loops. Feedback loops help create online community. When you customers know how many other "like them" members of your "tribe" like the same things, review the things your customers are thinking about buying, and love what you make you find the 1% Sherpas needed to carry your message and create Friends of Friends marketing.

Data without a story is something only an accountant could love. Data with a story and a few charts, graphis and infographics and anyone can understand, join and help.

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 Rescooped by Martin (Marty) Smith from Go Big

## AI Is Transforming Google Search. The Rest of the Web Is Next

As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:

José Gil de Sagredo's curator insight,

 Scooped by Martin (Marty) Smith

## Google Rankbrain: Scorched Earth? - Curagami

2 + 2 = Zebra
When we are trying to explain the unexplainable crazy digital marketing business we use a dada-like math and art analogy. Two plus Two equal Zebra speaks to the surreal nature of what we do, the clash of art, science, reason, understanding, serendipity and random BUMMERS and joy every SEO knows and doesn't know.

We're riffing Larry Kim's great RankBrain Judgement Day post for SearchEngine Watch. We only understood parts of Kim's brilliant post, but all the right ducks are in the right rows. Kim's post feels like the future of seo's math even if we only understand it half as well as that differential calculus class that kicked our butt in college.

Why is Rankbrain, Kim's post and the future of SEO important?

2 + 2 = Zebra :). Marty

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## The Marketing Plan Illusion is a Myth of Sisyphus

Plans Won't Save You
Plans aren't the problem, but planning is as we explain on Linkedin and in our Answer a marketing question a day on Quora (https://www.quora.com/profile/Martin-Smith-153/rss).Marketing plans ain't what they used to be and we're glad.

The desire for plans is a fantasy built on an illusion. The fantasy is that YOU can plan and the illusion is that plans matter. They don't but, as we shared in our post, we like a good SWOT as much as the next guy :). Marty

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## Pentagon Launches the Feds’ First ‘Bug Bounty’ for Hackers

The DoD's "Hack the Pentagon" program could signal a new approach for defending the federal government's networks.
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## Scoopit vs Wordpress: And The Winner Is... via Curagmai

.
Scoop.it Crushes
Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves.

How does Scoop.it compare to Wordpress?

We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered  how the tools would compare.

As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress  since 2014 (by far). So differences in usage may be moot, but results sure are not.

Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now.

Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - cendrinemarrouat.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress.

How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?

* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP.

* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress

* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years.  I'm to blame here. since I put so much time into Wordpress (who knew :).

* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.

* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too.

No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop).

http://sco.lt/590bYn

malek's curator insight,

When stats confirm anecdotal evidence:

Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it.  It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention

 Scooped by Martin (Marty) Smith

## Designing for gestures

With mobile becoming the platform of choice for more users these days, gestures are becoming more relevant than ever. Those little actions that enable
Martin (Marty) Smith's insight:
This is a must read we are putting in our BI feed because right after designing for gestures is tracking gestures but gesture analytics is for another time.
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## It's A Wonderful Life Social Counter via Curagami

First Social Impact Counter
There were really only two choices. We could jump off the roof or get busy working on fixing the problem. You see I burned our website Curagami.com all the way to the ground recently despite knowing better.

Knowing better didn't even slow the train (lol) as I share in this Curagami post about developing the first social counter, not jumping off the roof, sticking to our beliefs and giving away as much as possible despite PAIN.

Will let you discover what I mean by "pain" in the attached Curagami post:

http://www.curagami.com/wonderful-life-social-counter/

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## The Machine Learning Revolution: How it Works and its Impact on SEO

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
Martin (Marty) Smith's insight:

SEO & AI
With Google  deploying BrainRank, their artificial intelligence or machine learning app in their latest algorithm updates there is little doubt AI will be and already is important to content marketers interested in better seo. This is a great post as Eric Enge, a friend and Stone Temple Consulting CEO, takes readers on the journey he went on to learn about machine learning and its impact on SEO and content.

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## Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

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## BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami

Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!

We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.

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