Owning conversations means curating related content without worrying over if competitors created it. Owning a conversation means you know that the conversation is happening.
We suggest using Scoop.it and Paper.li to help "spider" the social web. When you "own" a conversation curating realted content, adding your take via Scoop.it-like snippets and being creful with attribution and how you use curated content (to avoide dupe content penalties) you are acting like a Google Authority. Have to act like an authority for a long time before Google trusts and rewards you.