If the first use of our magical global network was mostly about logistics the next web is going to be mostly about connection. Walmart and other big box retailers took advantage of the web to build logistics that would make Romans proud.
Problem is NOBODY LOVES LOGISTICS.
In fact the ONLY expression of logistics on the web is our kudos or complaints. Logistics are too far removed from places hearts and minds are won. Granted logistics can make it easier or harder to win hearts and minds.
This ScentTrail Marketing blog post and Haiku Deck demonstrates how two lines will cross. One line is the profits and power from logistics and it is significant but not growing. The other line represents gains from creating community via the social web and that line is growing rapidly.
When those line cross it will be clear that the next web is about people not logistics.