Holiday Ecom Stories
This Holiday selling season will prove master storyteller Karen Dietz's point. The website that tells he best stories will win. This Haiku Deck examines the component parts of an Ecommerce story, how rot weave disparate socal and content pieces together and why stories rule when product exclusivity wanes.
Product exclusivity, an online currency, always wanes, exclusivity decays fast and soon everyone is selling everything and at roughly the same price. When markets balance between several good to great options people buy from those they love and who doesn't love a great story?