You Are What You Measure
The old cliché is true - in content markeitng you are what you measure. This morning my friend Phil Buckley (@1918) shared a nice compliment on G+:
"I'm always impressed by the different ways +Martin W. Smith slices and dices his data to find the actionable nuggets."
Appreciate the compliment and thought I would share a view into how my content marketing brain works (scary I know LOL). This ScentTrail Marketing Post does two things. First it shares how I created the post Phil was referring to: Content Mentions Social Mentions Study (http://martinmartysmith.com/content-marketing-social-mentions-study/ ).
The post shares 5 New Key Performance Indicators I use to watch our content marketing at Atlantic BT (and my personal brand content under the @ScentTrail label).
5 New Content Marketing KPIs
* Daily Mentions.
* Content Type.
* Top 10.
* Link Efficiency Index (LE().
Use these 5 new content marketing KPIs to know if, what kinds and what tools matter to your content marketing.
What about you? Do you have cool new content marketing metrics? Share them and I will curate in and share across my social net.
Thanks and happy Friday to my Scoop.it tribe :). M