In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing.
Using this infographic in a presentaiton today. There are three implicaitons hidden inside these numbers including:
* Your Content's 'half-life" is going down.
* More content doesn't work anymore.
* Content must be great to cut through the clutter.
* OR content must we well supported to cut through clutter.
I'm writing up an analysis of whey content marketing is missing an important fulcrum - reviews. "Comments" aren't as engaging as the chance to leave a "review", have those reviews curated and voted upon ("review the reviewer").
Reviews are a game system. Comments can be made into a game system, but making comments convert as well as the immediatley understood reviews AND creating a game system based on comments is harder and a lot to ask.
As an Internet marketer I know it is good to use convention and "reviews" comes with very helpful built in conventions.