Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He's got a cigarette dangling from his lip and
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LinkedIn holds a lot of value to marketers as a business focused on B2B, as it gives the opportunity to connect with potential clients and partners. S
Martin (Marty) Smith's insight:
LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing. Delete the scoop?
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![Color Is Master Of Us All: Color Preference By Gender [Infographic] | BI Revolution | Scoop.it](http://img.scoop.it/USFIxAcBv1MQMITgJK_9RTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Martin (Marty) Smith's insight:
Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T Delete the scoop?
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What Is Wiki-ization of Marketing When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Ken Morrison's curator insight,
May 18, 2:21 PM
I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook. They fixed it now (kind of) by attaching a link to a site where you can see it better. However, they shared an infographic that nobody could read. Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link. I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater) 
Martin (Marty) Smith's comment,
May 18, 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out. Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s Delete the scoop?
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The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare: http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Via Giuseppe Mauriello, John van den Brink
Martin (Marty) Smith's insight:
Excellent Slideshare on the curation and marketing. 
Michael Kristiansen's curator insight,
May 8, 1:57 AM
This is a very good explanation on how important the role curation plays in improving the overall content of a website. This gives reason for staying on a website and getting bookmarked for return visits.
Adam Donkus's curator insight,
May 9, 1:21 PM
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well. 
Luke Hancock's curator insight,
May 13, 4:13 PM
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:
Marty's 5 SEO Writing Tips I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: * Short Sentences - helps eliminate connections (and, but, thus, so). * Short paragraphs - helps humans read online. * Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) 
Joe Wise's curator insight,
May 21, 5:31 PM
Any of you SEO gurus out there care to confirm any of this? Delete the scoop?
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Social media and its viral platform cousins have changed the dynamics of public relations crisis.
Martin (Marty) Smith's insight:
Revisiting Presence, Crisis & Response Delete the scoop?
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] Great data here that is consistent with my expereine as Director of Ecommerce and Director Marketing at Atlanticbt.com. Delete the scoop?
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This infographic goes into the important reasons why mobile marketing should be taken seriously.
Martin (Marty) Smith's insight:
AGREE and great infographic to convince the laggards. Delete the scoop?
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3 steps reveals how to build a successful business selling your own products & services in a niche market!
Martin (Marty) Smith's insight:
If It Was Only This Easy :) Delete the scoop?
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Cool Infographic on advertisings many phases. Worth the price of admission for the future section at the bottom.
Martin (Marty) Smith's insight:
Future of advertising is the interesting question. What this infographic makes clear is advertising will morph. Delete the scoop?
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Why Twitter’s Vine Is The Next Big Thing For Brands [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Close Eyes And VINE Delete the scoop?
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![Which Social Network Is Right For Your Business? [INFOGRAPHIC] | BI Revolution | Scoop.it](http://img.scoop.it/-5pSQ7SNbT0xe2BIDXDC4Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Hepful infograhic for SMBs.
AdriM's curator insight,
May 21, 12:34 AM
You want your business to get into social media and you don't know with which social network to start? Check this out!
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The work-life balance of small business owners is out of kilter, research shows. Time to tweak how your SME operates (Enlist specialist help!
Martin (Marty) Smith's insight:
Interesting article here from Great Britain about how to relieve stress in trying economic times by innovating policies and procedures. My favorite recommendation is the simple BYOD (Bring Your Own Device).
BYOD allows workers to access secure intranets with their laptops and iPads. Amazing how such an easy and simple thing as showing workers you trust them enough to treat them like adults who care and are careful can do.
Reminds me of one of my favorite books: How: Why How You Do Anything Means Everything by Dov Seidman.
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Why is Scoop It Kicking Paper Li's Rear End?
Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…
Martin (Marty) Smith's insight:
Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.
I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:
"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.
Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.
I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.
I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."
Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.
:).Marty
Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi
This conversation keeps getter better. Here is the latest question and my answer:
+Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily".
Best way to get a sense of the difference is to look at how differently I use all three:
Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith
Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution
***
Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951
****
Storyify
ScentTrail
http://storify.com/scenttrail
****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.
Hope these examples help. All GREAT tools with real curation and creation power. Marty
Best way to get a sense of the difference is to look at how differently I use all three:
Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith
Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution
***
Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951
****
Storyify
ScentTrail
http://storify.com/scenttrail
****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.
Hope these examples help. All GREAT tools with real curation and creation power. Marty
Howard Rheingold's curator insight,
May 10, 8:12 PM
Scoop.it and Paper.li are both powerful infotention tools. Here's a how-to about using them together.
Dolly Bhasin 's curator insight,
May 11, 12:17 AM
I don't think there is any harm in combining the two, however, I feel scoopit with its own works best for curators and Paperli for auto content publishing (very dynamic no intervention and bias)
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Booz & Company is a global consulting firm that creates and delivers essential advantage to the world’s top businesses, governments, and organizations.
Martin (Marty) Smith's insight:
Connection Economy Touching Everyone
I just took a fun ride around the top consulting firms such as:
McKinsey (http://www.mckinsey.com/ )
Boston Consulting Group (http://www.bcg.com/ )
Bain (http://www.bain.com/ )
and Booze Allen (http://www.booz.com/ )
If you feel a thaw in the corporate icebox you are right. The clear trend is toward the real and away from the canned. People are IN and candid moments and stories are attempting to do what every Internet marketer knows we must do - Win Hearts and Minds.
If your B2B website is stuck in canned photography land it is time to RETHINK, connect and Get Real!. We live in the time of the connected conversation. If the top consulting firms know it so should you.
Check the top consulting firms easily here: http://www.stormscape.com/inspiration/website-lists/consulting-firms/
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3 Secrets, 12 Years
Internet marketing isn't about what most think. One thing you learn early as an Internet marketer is what the mob thinks is rarely right and never useful. Here are 3 Internet Marketing Secrets realized the hard way after more than 12 years of Internet marketing:
1. Internet Marketing Isn't What You Think It Is.
2. Source Of IM Greatness Isn't What You Think It Is either.
3. Save The World.
Hope these secrets help you create awesome Internet marketing.
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These days the average online business and
home internet business dosen't take the time to do any SEO. How do you expect to make money online with an
Martin (Marty) Smith's insight:
SEO Is Not Dead
The death of SEO has been greatly exaggerated. Search engine spiders can't understand yet so some technical SEO is required to get traffic to your websites as this infographic makes clear.
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This infographic from LinchpinSEO outlines customer journeys segmented by marketing channel and business verticle
Martin (Marty) Smith's insight:
Interesting take on the marketing channels that drive different verticals.
The infographic is from a friend of mine and one of the best SEOs I know Bill Ross and Linchpin SEO:
http://www.linchpinseo.com/
AdriM's curator insight,
April 29, 2:48 PM
I'm sure you'll find this helpful when planning marketing strategies.
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Those who dismiss email marketing are missing its multiplier effect. (Why Email Marketing is King - @HarvardBiz http://t.co/c5zMwvdLox)
Martin (Marty) Smith's insight:
AGREE Email Marketing Is King
Sure email marketing is under attack from the mobile troops, but as Arthur Huges (http://www.dbmarketing.com/) points out in HBR, Email still rocks profits, engagement and awareness.
Email Marketing Still King on HBR
http://blogs.hbr.org/cs/2012/08/why_email_marketing_is_king.html
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How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:
Friendship Marketing
Not long after the Facebook IPO I saw an interesting article asserting that Facebook may hit its stride as a Business Intelligence (#BI) tool. I agree, that much intimate data is calling out for someone to figure out how to use it.
I've also always felt like Facebook's failure, as a marketing tool is at least partially on us we lucky few Internet marketers. We can’t bold our old ways onto this new way.
I don't buy that Facebook is inherently social and so we will never form financial relationships there. I think we will form deep financial relationships and know our life's vendors as we've never known P&G or even M&M/Mars (I've worked for both).
Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE.
We can fall out of LOVE when those we love don't love us back. I'm battling State Farm right now after my TV was stolen and, as I wrote the other day, it feels like my TV has been stolen twice: (http://scenttrail.blogspot.com/2013/04/5-tips-to-avoid-epic-customer-service.html). After more than ten years and over $20,000 I am going to walk because I don't feel loved.
Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction.
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One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool.
Via Christine Harris-Smyth
Martin (Marty) Smith's insight:
Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
The New Sales Kakuki & Social Media Metrics
Remember that Heuy Lewis song, "I Need A New Drug"? We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH
Not pretty but a start. This infographic is a good start too. It is asking the right question in the right way, "Are You Monitoring What Really Matters".
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x
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AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them.
You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker.
Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats.
Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time.
The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else.
Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually).
Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.
The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?
Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9