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Marty's Last Lecture Speaker Dream Team and Randy Paush's Inspirational Video

Marty's Last Lecture Speaker Dream Team and Randy Paush's Inspirational Video | BI Revolution | Scoop.it
From www.cmu.edu - March 7, 1:14 PM

Channeling Randy Pausch
I am stealing Randy's amazing idea for my "Last Lecture" this December. We have plans to rent a hall and invite 5 speakers + me to share my "last lecture".


I "retire" in 2014 and, like Randy, I have cancer (doing fine just want to focus efforts on working for me :). I "retire" to work on my @StoryofCancer foundation, write a book and break the demands of the 9 to 5 (which can be a little exhausting at times as we all know :). 

If you have ideas for great speakers I should invite please share. Here are some ideas I have from people I know (some are friends some I've met here or there):

@DavidAmerland - great author and fellow Save The World marketing guru. 

@MarkTraphagen - great friend and preeminent Google Plus expert. 

@1918 (Phil Buckley) - best SEO / visionary I know and a fellow New Marketing Leader (http://newmedialeaders.com/ ).

@BillRoss - other best SEO I know and a great friend running SEO for an agency in Chicago. 

@Gdecugis - CEO of Scoop.it and a brilliant generous man. 

@AllyGreer - Amazing community manager for Guillaume at Scoop.it, too good. 

@ThisIsSethsBlog  Seth Godin - worked with Seth for a day many years ago and he is good friends with my friend Red Maxwell. Seth has also been a MENSH supporter of my cancer research projects.

@OnRampBranding - Red Maxwell - I think of Red as the "Brand Doctor" everyone needs and a true Internet marketing visionary. 

@LizWilson2 - Liz Wilson is an amazing curator and friend. 

@CrhisBrogan - Met Chris at the inbound marketing conference last year and he has been a generous supporter of Story of Cancer

Foundation.  

@maxOz - austrialan curator and uber-content marketer Michele Smorgon.  


Marty Tenebaum - Founder of Cancer Commons - Met Marty and his team a couple of weeks ago and love what he is doing.  

Jesse Lipsom - great ShareFile.com founder and leading Triangle entrepreneur I interviewed for Technorati. 


@1TalkingMoose - Nikol Murphy is creating Meeting 3.0, entrepreneur and founder of Talking Moose Media. 

 

@GregoryNg - Great conversion / branding expert and creator of FreezerBurns.com and highly respected friend of friends. 

@JimEwel and @JohnCass - the generous fathers of Agile Marketing who I worked with last year in San Francisco and formed an immediate bond with.  

@MazKessler - founder of @WECatapult, a crowdfunding platform for girls, married to my Choate classmate Rob Kilgore, and one of the inspiration for @CureCancerStart.  


@TriangleSF - Chris Heivly and Dave Neal - the fathers of startup entrepreneurship in the Triangle. 


@AmandaPalmer - Don't know rocker Amanda but want to (lol), my friend Red Maxwell knows Amanda. I was BLOWN AWAY by her TED talk.


@TBM66294 Frank Pollock - teacher, fellow former Consumer Products marketing and brilliant branding champion. 


@DZoneRick - Rick Ross founder of Dzone.com and AnswerHub (best Q&A solution on market) and a good friend. 


Rebecca Lieb (@lieblink) and Brian Solaris (@BrianSolis)

- Rebecca is a classmate from Vassar and it doesn't get much more brilliant than these two. 

Eric & Cynthia Garrison - Great and generous entrepreneurs of WTE.net and PointShop.com.


John Gaston - a good friend and fellow cancer survivor who knows how to LAUGH at life. 


@Marketing Hits and @AtDotComSocial - Brian Yanish and John Van den Brink - two great freinds and marketers from Scoop.it. 

@KarlSakas - friend, teacher, great speaker and awesome Internet marketer. 

@KDHungerford Kelly Hungerford - brilliant community and content curator for @SmallRivers (the amazing Paper.li team). 

@Gilliatt - Nathan Gialliat - friend who, along with Tola, was the first person to speak about social marketing in an intelligent, meaningful way years before anyone else. 

Mike McTaggert - friend, entrepreneur and brilliant mind forming a new kind of selling @Atlanticbt as I write this.  


Tola Oguntoyinbo - Friend, fellow preppie and the very first person to "productize" social media marketing with his SoneCast idea. 


@ByronWhite - fellow cancer survivor and CEO of IdeaLaunch.com. 

@JuntaJoe - Joe Pulizzi the father of content marketing, entrepreneur, creator of Content Marketing World and the Content Marketing Institute. I met Joe at his amazing event.

@David_Rose - author of one of my favorite books, Managing Content Marketing. I've met David at Joe's CMWorld and at the Inbound Marketing Conference in SF.   


and so on. I am blessed with amazing, brilliant and good looking friends (lol).

This is my DREAM team. Some of these people will be BOOKED or unavailable or will say, "Marty who," when I ASK (lol). I know how important dreams are since one of mine put me on a bicycle for 60 days as we road across America in the summer of 2010. 

Will be hard narrowing to 5 speakers. Everyone on this list (and it isn't done I am just tired lol) have some connection to me or FOMs (Friends of Marty's) for The Ask. 

We will have MANY things to celebrate by this December. CureCancerStarter.org (http://www.CureCancerStarter.org   will be UP, my Save The World Marketing book will be published (fingers crossed on this one) and Christmas will be right around the corner.  There will be much to celebrate. 

Need Your Help
We are going to rent a hall, fill it and pass the hat for cancer research. Our hope is to have a special event for my "Last Lecture". Stay tuned as we finalize details and let me know YOUR IDEAS for a great speaker (only include people you know or feel comfortable asking if I don't know them). 

Thanks. Marty 

 

 PS. Any brilliant friends I missed, don't worry I am just taking a lunch break (lol). You know me will ASK anyone for ANYTHING these days :).M


Link to the G+ thread: https://plus.google.com/u/0/102639884404823294558/posts/97DEgxA7dWv 

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This Is Your Brain, This Is Your Brain On Infographics: 13 Reasons You Crave Infographics [Infographic]

This Is Your Brain, This Is Your Brain On Infographics: 13 Reasons You Crave Infographics [Infographic] | BI Revolution | Scoop.it
From www.edudemic.com - June 18, 6:47 AM
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Sanisha Hurrisunker
Martin (Marty) Smith's insight:

This Is Your Brain, This Is Your Brian On Infographics
Infographics work and they work over and over, good and bad (even bad infographics get a solid response, a response higher than bad almost anything else). Many wonder if success will kill the infographic. This infographic suggests not.

Gust MEES's curator insight, June 13, 2:58 PM

 

Learn more:

 

- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Infographic

 
Angela Goldsmith's curator insight, June 13, 4:41 PM

People are most definitely driven by visuals.  That is why the saying, "A picture is worth a thousand words" holds true!
Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:24 AM

Infographic on how your brain is wired into infographics
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New Metric: Link Efficiency Index (LEI) Benchmarks SEO & Competition

New Metric: Link Efficiency Index (LEI) Benchmarks SEO & Competition | BI Revolution | Scoop.it
- June 12, 6:44 PM
Martin (Marty) Smith's insight:

Stumbling On A New Metric

Working up a proposal to add an ecommerce store to a local powerhouse in content marketing I stumbled on a cool new metric - Link Efficiency Index or LEI (not the flowers that go around your neck).

Why LEI Is Important
Google doesn’t look at your website isolated from others. Google models an ecosystem where those who THINK LIKE GOOGLE are rewarding. Links are Google's magic, the votes they use to form their index.

Links are special and valuable. Google recently hit the reset button because many websites, realizing how valuable their links were, began to sell links. Selling links destroys Google's model because links aren't "votes" when purchased. Links don't represent Traffic TRUTH when sold.

Post Panda and Penguin Google wants REAL VOTES. Actually they want much more. They want YOU, if you are a lucky few Internet marketer, to create content people love, share and link to because doing so reduces their costs.

Even more than the money is creating great content reinforces Google's value proposition - getting people to relevant content fast. Internet marketers must be concerned with how efficiently they create inbound links.

LEI is calculated: LINKS IN / Total Google Pages

I use Alexa to get Links In and site:URL.com to know the total pages indexed by Google. Creating an LEI tells you how many pages it takes to generate a single inbound link. Here were the values I found the other day:

A) .00534 vs. B) .0027

This means A creates a link every ..00534 of a page loaded into the web (and that makes it into Google's index). The real value of the metric is in comparing to past performance and competition. (A) Is creating links roughly 2x as efficiently as their competitor.

Both (A) and (B) have PageRan7's. But I would rather be (A). A's PR7 is more likely to become an 8 because they have FEWER pages in Google index (by several million), but their social support of those pages and their link creation efficiency is so much better than their competitors their PR7 is more like a 7.8 where there competitors are more of a 7.1.

Understand link creation efficiency by creating simple LEI provides valuable SEO and competitive insight.

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How and WHEN Links Help or HURT Your SEO.

How and WHEN Links Help or HURT Your SEO. | BI Revolution | Scoop.it
From pinterest.com - June 11, 8:53 PM

Links Are Not Born Equal
Some links come from pages that don't help your SEO (described on the left). Some links REALLY help your SEO (those from PR4 or above websites) and others hurt your SEO (links from spammy neighborhoods or link farms).

Post Panda a link from a PR8 or PR9 website could hurt to if it is all alone. A single link with the proper anchor text from such a highly ranked website must have social signals. Without Facebook likes, shares and other links that PR9 site will stick out like a sore thumb.


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Google Plus Hangouts On Air: Why SO Important?

Google Plus Hangouts On Air: Why SO Important? | BI Revolution | Scoop.it
From plus.google.com - June 1, 9:49 AM

Google Plus Hangouts On Air: Why SO Important?
One MAJOR trend we see is the closer our Internet marketing is to NOW the better it does. Google Plus Hangouts on air may be the most under utilized NOW marketing tool out there.

Under utilized becuse the tech is still TOUGH. This post shares WHY G+ Hangouts are important and a linked Slideshare from @1TalkingMoose shares DIY tips for how to run a successful Hangout On Air.

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The real world of big data [infographic]

The real world of big data [infographic] | BI Revolution | Scoop.it
From holykaw.alltop.com - May 31, 6:18 AM
Forget waiting for big data to make a big impact on industries; the future is here according to Wikibon, and they've got the data and infographic to prove it. H/T to Ritu Pant. Via Wikibon. Like in...




Via Fred Zimny
Martin (Marty) Smith's insight:

Big Data is happening everywhere now thanks to the intersection of social media marketing and predictive analytics. 

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SEO Audit Checklist [Infographic]

SEO Audit Checklist [Infographic] | BI Revolution | Scoop.it
From pinterest.com - May 28, 9:14 AM
SEO Audit Checklist Tasks Infographic (I would run an error report too).
Martin (Marty) Smith's insight:

I would do a few more things to check SEO such as:


* Webmaster tools to check errors. 

* Watch heuristic KPIs like a hawk and pounce when they wobble. 

* Check competitor sites for terms you want. 

* Evaluate links. 

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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | BI Revolution | Scoop.it
From scenttrail.blogspot.com - May 26, 2:13 PM

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.


Easy fix, just add a single line of code to your content and you will be using Google authorship tags.

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Easy Keyword Research Secret Worth Millions

Easy Keyword Research Secret Worth Millions | BI Revolution | Scoop.it
- May 22, 1:10 PM
Martin (Marty) Smith's insight:

Keywords Are Your Friends
When people ask how teams I managed made over $30M in online e-commerce I usually say we did what we were told. This is NOT to say I didn't have an amazing creative team (I did). 

Yes we could riff like jazz musicians, but we only improvised where we know there was GOLD to be found (to mix a metaphor lol). One way to know where the GOLD is in them there search marketing hills is to steal a simple keyword secret - Keyword Efficiency. 

What Is Keyword Efficiency
I stole the idea from WordTracker. I couldn't afford their tool and they weren't letting "scholarship students" in (this is on my return from Martin's Ride to Cure Cancer my bicycle ride across America when I had NO MONEY LOL).

Wordtracker's Efficiency is a valuation, a fancy algorithmic SWAG, that estimates the chances of getting your PPC money back.  My Keyword Efficiency is a ratio showing and ranking keywords revealing the priority you should attack them. 

My Keyword Efficiency is a ratio between DEMAND (I like global monthly broad match since large numbers HELP this model) and competition (documents returned on a Google search for that key). Formula is simple:

DEMAND / COMPETITION

Don't get lost in the tiny numbers. The number is only there to help you model one keyword against another. use Excel's (or Google docs) magical sort tool and you have a prioritized list of keys with BLUE OCEANS at the top and RED OCEANS at the bottom. 

Blue Oceans = you have a chance to rank especially if you go a little further out in the long tail of search (just make sure there is search demand and remember Google has been cutting back and not supporting terms with few searchers).  

Think of Blue Oceans as OVER SEARCHED and UNDER PUBLISHED. BTW, Q&A content consistently has high efficiencies ACROSS business verticals (as it does in this example from the BI vertical). 

Some Red Oceans you and your content marketing MUST swim in, so close your eyes and swim. Focus your content marketing on keys that are efficient - keys that are OVER SERCHED and UNDER PUBLISHED and life will be good :).  


John van den Brink's curator insight, May 22, 1:28 PM

Great post by Martin!
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Which Social Network Is Right For Your Business? [INFOGRAPHIC]

Which Social Network Is Right For Your Business? [INFOGRAPHIC] | BI Revolution | Scoop.it
From www.mediabistro.com - May 19, 11:03 AM
Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Hepful infograhic for SMBs.

AdriM's curator insight, May 21, 12:34 AM

You want your business to get into social media and you don't know with which social network to start? Check this out!
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Overwhelmed SMBs Should Create Flexible Processes To Combat STRESS

Overwhelmed SMBs Should Create Flexible Processes To Combat STRESS | BI Revolution | Scoop.it
From www.guardian.co.uk - May 15, 6:31 AM
The work-life balance of small business owners is out of kilter, research shows. Time to tweak how your SME operates (Enlist specialist help!
Martin (Marty) Smith's insight:

Interesting article here from Great Britain about how to relieve stress in trying economic times by innovating policies and procedures. My favorite recommendation is the simple BYOD (Bring Your Own Device). 

BYOD allows workers to access secure intranets with their laptops and iPads. Amazing how such an easy and simple thing as showing workers you trust them enough to treat them like adults who care and are careful can do. 

Reminds me of one of my favorite books: How: Why How You Do Anything Means Everything by Dov Seidman.  

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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | BI Revolution | Scoop.it
From plus.google.com - May 7, 7:17 PM
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…
Martin (Marty) Smith's insight:

Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.

I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:

"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.

Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.

I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.

I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."

Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.

:).Marty


Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi

This conversation keeps getter better. Here is the latest question and my answer:

+Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily".

Best way to get a sense of the difference is to look at how differently I use all three:

Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith

Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution

***

Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951

****
Storyify

ScentTrail
http://storify.com/scenttrail

****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.

Hope these examples help. All GREAT tools with real curation and creation power. Marty
Brad Tollefson's curator insight, May 22, 8:28 PM

Looking into ...
Kelly Hungerford's comment, June 13, 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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Top Consulting Firms RELAX, Connect and Converse

Top Consulting Firms RELAX, Connect and Converse | BI Revolution | Scoop.it
From www.booz.com - May 6, 9:33 PM
Booz & Company is a global consulting firm that creates and delivers essential advantage to the world’s top businesses, governments, and organizations.
Martin (Marty) Smith's insight:

Connection Economy Touching Everyone
I just took a fun ride around the top consulting firms such as:

McKinsey (http://www.mckinsey.com/ )

Boston Consulting Group (http://www.bcg.com/ )

Bain (http://www.bain.com/ )

and Booze Allen (http://www.booz.com/ )


If you feel a thaw in the corporate icebox you are right. The clear trend is toward the real and away from the canned. People are IN and candid moments and stories are attempting to do what every Internet marketer knows we must do - Win Hearts and Minds.

If your B2B website is stuck in canned photography land it is time to RETHINK, connect and Get Real!. We live in the time of the connected conversation. If the top consulting firms know it so should you.

Check the top consulting firms easily here: http://www.stormscape.com/inspiration/website-lists/consulting-firms/

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3 Internet Marketing Secrets via ScentTrail Marketing

3 Internet Marketing Secrets via ScentTrail Marketing | BI Revolution | Scoop.it
From scenttrail.blogspot.com - May 3, 12:02 PM

3 Secrets, 12 Years
Internet marketing isn't about what most think. One thing you learn early as an Internet marketer is what the mob thinks is rarely right and never useful. Here are 3 Internet Marketing Secrets realized the hard way after more than 12 years of Internet marketing:

1. Internet Marketing Isn't What You Think It Is.

2. Source Of IM Greatness Isn't What You Think It Is either.

3. Save The World.

Hope these secrets help you create awesome Internet marketing.

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | BI Revolution | Scoop.it
From www.seobook.com - June 14, 8:53 PM

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.



Martin (Marty) Smith's insight:

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 9:17 PM
Thanks for sharing Marty!
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The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note]

The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note] | BI Revolution | Scoop.it
From unbounce.com - June 12, 11:38 AM
In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing.


Marty Note
Using this infographic in a presentaiton today. There are three implicaitons hidden inside these numbers including:


* Your Content's 'half-life" is going down.

* More content doesn't work anymore.

* Content must be great to cut through the clutter.

* OR content must we well supported to cut through clutter.


I'm writing up an analysis of whey content marketing is missing an important fulcrum - reviews. "Comments" aren't as engaging as the chance to leave a "review", have those reviews curated and voted upon ("review the reviewer").

Reviews are a game system. Comments can be made into a game system, but making comments convert as well as the immediatley understood reviews AND creating a game system based on comments is harder and a lot to ask.

As an Internet marketer I know it is good to use convention and "reviews" comes with very helpful built in conventions.  

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Disruption, Entropy and the Future Of Everything [Marty Note]

Disruption, Entropy and the Future Of Everything [Marty Note] | BI Revolution | Scoop.it
From paidcontent.org - June 7, 11:35 PM

In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways.


Via gdecugis
Martin (Marty) Smith's insight:

Entropy Is Our Content Marketing Future
Guilluame Decugis has some great insights. I wrote about how disruptive platforms were to "websites" and by extension any other for of information aggregation several years ago (platforms vs. websites http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ).

Now I think platforms are in danger. Platforms aggregate User Generated Content. That aggregation creates a virtual cycle - the bigger it gets the bigger it gets and faster and faster.

Entropy is what will undo even the most stalwart platform. When I wrote How Entropy Is Creating Web 3.0 Right Under Our Noses (http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html ) I wanted to share a LESS defined and more TAGGED future.

Look at the Huffington Post. As they push the boundaries of content co-opting more and more writers into their fold they also begin to untangle their own web. As any platform reaches some "point of diminishing returns" point it must begin to eat itself.

Once any website is HUGE becoming that much more dominant doesn't make financial sense. Sure there are virtual cycle rewards. The compound interest of the web is LINKS and the bigger you are the easier links are to accrue.

As any content play becomes HUGE its ability to create a relevant relationship with any new or existing customer is under greater stress. The Huffington Post can keep adding writers but then you are just reading my blog with their masthead (makes no sense and adds no value).

Our old friend entropy says Huffington is about to regress to some lesser mean In fact, I think the creation of mega-platforms as a concept (despite my love for it up until TODAY lol) is over.

Let's call our emerging "lean content" trend rich mobile snippets with gamification. By mashing up what is already out there in the water tomorrow's hubs will curate in multiple dimensions: writers, keyword density and rich tagged snippets. All of this curating will create more free-formed "mesh-like" structures (to quote Lisa Gansky).

What is the difference between a mesh and a platform? Platforms aggregate UGC, curation and content creation to a PLACE. Meshes are less proprietary. Meshes will trap anything from anywhere based on the algorithms used.

Being content agnostic but tag specific is a Google-ization of content, a flexible keyword and behavioral (who cares about what content and why) mesh more responsive, open and flexible than even the most aggressive and currently dominant hub (like the Huffington Post).

The future will be as hard on the Huffington Post as it has been on the New York Times. As an aggregator Huffington may have more pivot capacity than their print cousins, but no one ever expects the Spanish Inquisition :).

 

M. Edward Borasky's comment, June 4, 9:07 PM
More interesting question is "Is Tesla the Tucker of 2013?"
Murray McKercher's curator insight, June 4, 10:19 PM

The Tesla of the Media Industry...a great thought...
Martin (Marty) Smith's comment, June 7, 11:09 PM
This post is related to your post about should social networks curate their own content. A: No and They Can't. The fire hose is too large, the speed of content development too fast and the old "editorial" stance too dead to play gatekeeper. There won't be any rekindling of the "mother may I past'. All "programed" content is becoming free form and WE are the schedulers, curators, and,l thanks to tools like Scoopit, capable of curating our own lives thank you very much :).
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WHAT WOMEN WANT...in Communication | Visual.ly

WHAT WOMEN WANT...in Communication | Visual.ly | BI Revolution | Scoop.it
From visual.ly - June 1, 7:48 AM

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 

Tysa Fennern's curator insight, June 2, 5:05 PM

Connection is KEY no matter how you do it.
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12 Disruptive Technologies That Are Changing The World

12 Disruptive Technologies That Are Changing The World | BI Revolution | Scoop.it
From www.businessinsider.com - May 28, 2:46 PM
A potential $33 trillion/year impact by 2025.

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Like this graphic as it approaches the issue of disruption from a more macro view. 

Marie Jeffery's curator insight, May 29, 8:35 AM

Powerful infographic!
Daniel Jimenez Zulic's curator insight, June 5, 8:19 AM
Muy interesante, y me parece genial que aparezcan las energias renovables en el grafico, aunque a mi juicio el nivel de impacto seria deseable fuera mayor de aqui al 2025.
Alfredo Corell's curator insight, June 6, 8:20 AM

Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años.
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SEO: Do Top Listings Still Matter? A: Yes, No and Maybe

SEO: Do Top Listings Still Matter? A: Yes, No and Maybe | BI Revolution | Scoop.it
From pinterest.com - May 27, 9:25 AM
#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer.


Marty Note
Couple of important things to remember when looking at this infographic:


`1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP.

2.Only way to know true absolute reference in SEO is use a tool like Mike's Keyword Checker (free) or SEOmoz (paid).

3. Match Mike's or SEOmoz with your Google Analytics to see the VALUE of being #1 (how much traffic your website received).


All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).

* Google Float - Google's index now "floats" based on the receiving device. You and I can type the same search at the same time and receive different results. This infographic, while helpful, speaks as if we exist in the old static Search Engine Result Pages days.

Martin (Marty) Smith's insight:

Top SEO Listings Yes, No & Maybe Because ...
The key to knowing IF a top listing matters and if you have one is NOT looking at the SERPs (Search Engine Results Pages) with your computer logged in since you will see SERPS manipulated to look like what Google thinks you want to see.

At the very LEAST log out. Logging out helps some, but your IP still has a shadow, so if you want to know the truth use a tool to know your position and then check your analytics to know how many times you were shown and how many searchers came to your website as a result of that key.

SO, Yes top listings matter. No they don't matter as much as they used too. Maybe they matter, but it depends on the term.

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Rockin' Linkedin For Business | Visual.ly Infographic

Rockin' Linkedin For Business | Visual.ly Infographic | BI Revolution | Scoop.it
From visual.ly - May 24, 8:18 AM
LinkedIn holds a lot of value to marketers as a business focused on B2B, as it gives the opportunity to connect with potential clients and partners. S
Martin (Marty) Smith's insight:

LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing.

Denise Davies's curator insight, May 25, 6:35 AM

LinkedIN as a business tool.
malek's comment, May 28, 11:23 AM
Interesting scoop
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Color Is Master Of Us All: Color Preference By Gender [Infographic]

Color Is Master Of Us All: Color Preference By Gender [Infographic] | BI Revolution | Scoop.it
From blog.kissmetrics.com - May 19, 4:15 PM
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Martin (Marty) Smith's insight:

Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T

malek's curator insight, May 20, 9:00 AM

Dazzling infograph
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SEO and the Wiki-ization of Marketing

SEO and the Wiki-ization of Marketing | BI Revolution | Scoop.it
From scenttrail.blogspot.com - May 18, 5:50 AM

What Is Wiki-ization of Marketing

When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.

Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse. 

The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun. 

Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.  

 

Ken Morrison's curator insight, May 18, 2:21 PM

I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook.  They fixed it now (kind of) by attaching a link to a site where you can see it better.  However, they shared an infographic that nobody could read.  Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link.  I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)
Martin (Marty) Smith's comment, May 18, 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing

Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing | BI Revolution | Scoop.it
From martinmartysmith.com - May 9, 7:25 PM

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.


Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

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The Race for Semantic Search via @DavidAmerland

The Race for Semantic Search via @DavidAmerland | BI Revolution | Scoop.it
From plus.google.com - May 7, 3:18 PM
The Race for Semantic Search

Search really is a problem that's far from solved and the search market is beginning to get crowded as search verticals come…
Martin (Marty) Smith's insight:

Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race. 

You better believe there is a race. There is a race because everyone involved can ADD (lol). Semantic web is going to change everything...again. Shared some thoughts on HOW.  

https://plus.google.com/u/0/115620878851836664537/posts/KYTw7MNxq4p 


Sorry about the length of my rant (lol). Semantic web is pretty exciting to THINK bout much less actually start to program for :).M 

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The Role of Curation in Content Marketing

From www.slideshare.net - May 5, 8:51 PM

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, John van den Brink
Martin (Marty) Smith's insight:

Excellent Slideshare on the curation and marketing. 

Michael Kristiansen's curator insight, May 8, 1:57 AM

This is a very good explanation on how important the role curation plays in improving the overall content of a website.  This gives reason for staying on a website and getting bookmarked for return visits.

 
Adam Donkus's curator insight, May 9, 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.
Luke Hancock's curator insight, May 13, 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy
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