Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics.
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Updated
May 19
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Dec 6, 2011
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Scooped by Martin (Marty) Smith onto BI Revolution |
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![E-Commerce Secret: Build Vs. OPP (Other People's Platforms) [Infographic + Marty Note] | BI Revolution | Scoop.it](http://img.scoop.it/zMfhDbuRb1zh0GdXVkS5GDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Web Sites - E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce ... 
Martin (Marty) Smith's curator insight,
April 2, 4:54 PM
Your Platform vs. OPP (Other People's Platforms) You aren't stuck with a decision. You can move a website, but websites have long roots thanks to inbound links so moving can be challenging. If your website is unlikely to scale past a million dollars or 5,000 Stock Keeping Units an OPP Platform may work very well. By creating and owning your digital data in a CMS on a server your own and then extracting the information you need to feed an OPP you protect yourself. Read the Terms and Conditions of any OPP CAREFULLY with attention to what you own and can remove and what they own and won't share. It is important to understand the Benefits and Liabilities of creating your own platform vs. using OPP: NOTE: Scoop.it crushed this table so I copied a picture of it to G+: https://plus.google.com/u/0/102639884404823294558/posts/C1cyq6dBtTY and continued this conversation about BUILD vs. OPP. What Your Platform OPP Code You Own They Own Technical SEO You Must Know They Know Mostly Google Juice You Own They Own (mostly) Content You Create Commons (some) Content UGC You Create & Own You Create, They Own Hosting You Buy They Buy Navigation You Create You / Template Design You Create You/Template Mobile You Must Create Template Responds Site Performance You + ISP Them KPIs & tagging You + IT Them Analytics You Create Live within template Delete the scoop?
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![MCommerce Is All About The Pad [infographic] | BI Revolution | Scoop.it](http://img.scoop.it/7Q_uJvbEKSYsIkpnfp61Bjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Infographic on Mobile eCommerce Platform driving sales from iPad, iPhone and Android Mobile with business marketing tactics for eCommerce sales from mobile
Martin (Marty) Smith's insight:
Don't be turned off because this data is for the UK. The UK is a bell weather for USA because their penetration of ecommerce is higher (16% of total retail) probably because their gas is much more expensive (is one thought). Delete the scoop?
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Metrics & Chinese Finger Puzzles
Great article that demonstrates my favorite web analytics analogy. Imagine your index fingers are jammed into a Chinese finger puzzle. Now try to get out.
Harder you struggle the more your fingers are trapped. Both must relax to escape the trap. Every web metric is tied to some other metric. Great time on site doesn't equal more engaged customers if the greater time comes from heavy pages presented slowly (lol).
Never isolate a single metric out of the herd. Always look for the equal and opposite reaction, the other side of the Chinese finger puzzle. Solid article here though no mention of a finger puzzle.