Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics.
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Scooped by Martin (Marty) Smith onto BI Revolution |
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"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "
Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.
If you'd like to know more about the subject, message me on Twitter @MikeEllsworth. Via Mike Ellsworth
Martin (Marty) Smith's insight:
Gamification, like any other tactic, can fail but I agree with Mike and believe when it does fail it says more about how it was executed than the value of applying game theory and gamification to marketing and the web. Games are sticky and gamfication, the creatio of an ongoing game, makes a website STICKY. Delete the scoop?
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Metrics & Chinese Finger Puzzles
Great article that demonstrates my favorite web analytics analogy. Imagine your index fingers are jammed into a Chinese finger puzzle. Now try to get out.
Harder you struggle the more your fingers are trapped. Both must relax to escape the trap. Every web metric is tied to some other metric. Great time on site doesn't equal more engaged customers if the greater time comes from heavy pages presented slowly (lol).
Never isolate a single metric out of the herd. Always look for the equal and opposite reaction, the other side of the Chinese finger puzzle. Solid article here though no mention of a finger puzzle.