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Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics.
Metrics & Chinese Finger PuzzlesGreat article that demonstrates my favorite web analytics analogy. Imagine your index fingers are jammed into a Chinese finger puzzle. Now try to get out. Harder you struggle the more your fingers are trapped. Both must relax to escape the trap. Every web metric is tied to some other metric. Great time on site doesn't equal more engaged customers if the greater time comes from heavy pages presented slowly (lol). Never isolate a single metric out of the herd. Always look for the equal and opposite reaction, the other side of the Chinese finger puzzle. Solid article here though no mention of a finger puzzle.
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We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
Martin's Top 10 Marketing Guru "MustFollow" on Twitter. Add yours and vote for favs. | Guillaume Decugis (@gdecugis), Jason Falls (@jasonfalls), david edelman (@davidedelman), Guy Kawasaki (@guykawasaki), lisagansky (@instigating), Daniel Pink (@danielpink), B.L. Ochman (@whatsnext), Liz Strauss (@lizstrauss), Chris Brogan (@chrisbrogan), and Jeff Bullas (@jeffbullas)
Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Myers Briggs Test For DogsUpstairs from Curagami's (http://www.curagami.com) home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition. Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America. Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).
We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound. But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :). I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).
Selling without story and social is over. We by from those we love who share the best stories.
These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.
Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Solid tips from fellow marketing pros here.
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Source: RKG [download page]Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Expect this number to go up even as mobile helps reduce the number of searches being done. Why?* Apps = search less.* Mobile is more social and so search less.* Mobile is a "game console" where we "play" apps and connect so search less.
Marty Note - 10 BI TrendsBusiness Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )* Enterprise gets a handle on unstructured "Big Data".
* Search Will Improve Dramatically (agree). * Mobility becomes bi-directional (you GET and GIVE via mobile).
* Enterprises come to terms with Big Data.
* Analytics Tools Vendors see importance of FAST and EASY. CrowdFunde's Additions* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).
* How Social Media is changing everything become more clear (less search, more mobile and social).
* Expect a new flurry of WAZE.com-like crowdsoure apps. * Expect more gamification for engagement and loyalty. * Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.
Kudos and Thank YouCongratulations to friends at @Scoop.it for reaching 1,000,000 users. I don't know what my number is, but it can't be far from user #1. The story of my use of Scoop.it is fun, full of serendipity and magical. One day Scoop.it founder Marc Rougier read a post of mine on Scenttrail Marketing (http://www.scenttrail.com/curation-the-next-web-revolution/and suggested I play with Scoop.it in beta. Several years, more than 138,000 views and many great friendships and business partners later THANK YOU seems a tiny thing next to the tremendous value Marc, Guillaume, Alley and the team at Scoop.it created for me :). Thank You. The more I use Scoop.it the more this magic wand of a tool feels like WHATS NEXT. Marc read my Curation Is The Next Web Revolution post (http://www.scenttrail.com/curation-the-next-web-revolution/ ) and made one of the best suggestions of my business life when he suggested I play with Scoop.it in early beta. If curation felt like the next web revolution in early 2011 it feels MORE like that now as we work on creating CrowdFunde (http://www.crowdfunde.com) our #startup we hope is half as helpful as Scoop.it. Oh, and we have NEW FOUND respect for the hardest working engineers in content curation (this creating useful tools is NOT easy :). Can't measure the importance of learning great content curation from the best in the world (Robin, Jan, Karen, Michele, Brian, Alley, Guilllaume). Feels like I've invested in a stock whose future is assured. Why?Content curation is the key to content marketing after Mark Schaefer's "Content Shock" (http://www.businessesgrow.com/2014/01/06/content-shock/ ). Mark's important post carries two implications:* Ability to test content before committing valuable and model owned properties will become a CSF (Critical Success Factor).* Partnership and community will be how smaller publishers survive the web (i.e. Google's) move toward HUBES. Scoop.it is a HUGE help with both of "content shock's" remedies. I love Mark's Content Shock post, but the content ship has sailed. We MUST create content. OUR content opens doors to community and THEIR content (User Generated Content UGC where the real gold of the NEW web resides). Scoop.it's millionth user is an accomplishment, but not as much as creating a community of that size. Community may be the hardest thing to create known to man. There are SO MANY bear traps most who dream of reaching the 1,000,000 mark will fall into one of those traps. Scoop.it has had moments too. When they eliminated views I was within a day of closing my account. I shared how I use Scoop.it views to know what content is trending. Trending = we should blog about it, so that data is critical to how we use Scoop.it. . To Guillaume and his team's credit views where back within moments of my sharing how we used the fastest content marketing feedback in the west (lol). Congratulation to friends at Scoop.it for a job well done, for being smart enough to beat the odds and for being great friends, business partners and creative engineers. Can't wait to see and use what is next. Marty
Great "New Marketing" ToolsCuragami http://www.curagami.com Paper.li http://paper.li Scopp.it http://Scoop.it
Gives us your votes and share who we are missing. Who else has done a great job creating a summer look?
Winning EcommerceWhen the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened. The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts. This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:
Find 5 Moon Audio Ecommerce Secrets herehttp://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/
The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...Marty NoteCool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.
#2 Red Bull BrandingThis post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. This post about how Red Bull FOLLOWS and BRANDS their customers in juxtaposition to P&G in the old days when their brands were presumptive. P&G's marketing presumption? We will tell you how to be "good mothers". The "Red Bull" generation, also called Millennials loves to do extreme things (extreme User Generated Content or eUGC) and have Red Bull notice, share and amplify. This post is now in the #2 spot for the 2M documents returned on "Red Bull Branding".
How can you use social media to boost your brand?
How to use social media to boost your brand. Good visuals! This post really speaks for itself.
Very good layout showing who's using which social media channels.
Social media marketing funnel...
Change the way you evaluate potential web and software design firms - evaluate for disruption.
Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 3. Allocate - Now multiple your Not Provided total by your % Remaining. 4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C).
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
Is the end of the content marketing era in sight?
This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff. Crazy?The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content. More later, in the meantime I'm going to re-read this great post again.
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Great "ditch digging" blogging tips.