There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...
Via Eva Sanagustin
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Rescooped by Martin (Marty) Smith from Redaccion de contenidos web onto BI Revolution |
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Via Eva Sanagustin
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In part one of this blog post, we detailed the different components of Netflix personalization. We also explained how Netflix personalization, and the service as a whole, have changed from the time we announced the Netflix Prize.The $1M Prize delivered a great return on investment for us, not only in algorithmic innovation, but also in brand awareness and attracting stars (no pun intended) to join our team. Predicting movie ratings accurately is just one aspect of our world-class recommender system. In this second part of the blog post, we will give more insight into our broader personalization technology. We will discuss some of our current models, data, and the approaches we follow to lead innovation and research in this space.
The goal of recommender systems is to present a number of attractive items for a person to choose from. This is usually accomplished by selecting some items and sorting them in the order of expected enjoyment (or utility). Since the most common way of presenting recommended items is in some form of list, such as the various rows on Netflix, we need an appropriate ranking model that can use a wide variety of information to come up with an optimal ranking of the items for each of our members. Via Nicolas Weil Delete the scoop?
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How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness.
Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.
Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.