There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...
Via Eva Sanagustin
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Rescooped by Martin (Marty) Smith from Redaccion de contenidos web onto BI Revolution |
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Via Eva Sanagustin
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The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. 
Jeff Domansky's curator insight,
December 12, 2012 8:12 PM
Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them. 
Martin (Marty) Smith's comment,
December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment,
December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end
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How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness.
Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.
Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.