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Rescooped by Martin (Marty) Smith from Redaccion de contenidos web onto BI Revolution
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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | BI Revolution | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin
Martin (Marty) Smith's insight:

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Rescooped by Martin (Marty) Smith from All things Social & Tech
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Improve Rankings with Semantic Keyword Research

Improve Rankings with Semantic Keyword Research | BI Revolution | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

 



***** Cool continue to believe semantic web holds keys to future. Marty
Via Martin Gysler, Neil Wilkins, Cyndee Haydon www.SandbarsToSunsets.com
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | BI Revolution | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from BUSINESS and more
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Semantic Keyword Grouping – Improving Quality Score With Relevance

Semantic Keyword Grouping – Improving Quality Score With Relevance | BI Revolution | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Ultimate Guide For Facebook Comments On A Blog

Ultimate Guide For Facebook Comments On A Blog | BI Revolution | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]


Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.


Step 1: Create A Facebook App


Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.


  1. Go to developers.facebook.com
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace

Via Martin Gysler
Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)