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Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013

Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013 | BI Revolution | Scoop.it
From www.forbes.com - February 12, 1:53 AM

As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Based on this, here are my Top Ten Trends From The Trenches....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Great "treches trends" here from Forbes. My favorite is #9. 

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Rockin' Linkedin For Business | Visual.ly Infographic

Rockin' Linkedin For Business | Visual.ly Infographic | BI Revolution | Scoop.it
From visual.ly - Today, 8:18 AM
LinkedIn holds a lot of value to marketers as a business focused on B2B, as it gives the opportunity to connect with potential clients and partners. S
Martin (Marty) Smith's insight:

LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing.

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Rescooped by Martin (Marty) Smith from Infographics and Social Media
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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it
From leaderswest.com - May 1, 8:15 PM

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

Martin (Marty) Smith's comment, May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight, May 21, 5:31 PM

Any of you SEO gurus out there care to confirm any of this?
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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today
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DISRUPTION: Why Google+ Is Best Social Net for Content Marketers

DISRUPTION: Why Google+ Is Best Social Net for Content Marketers | BI Revolution | Scoop.it
From www.copyblogger.com - March 10, 8:40 AM
Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He's got a cigarette dangling from his lip and

Via Thomas Faltin
Martin (Marty) Smith's insight:

AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them. 

You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker. 

Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats. 

Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time. 

The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else. 

Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually). 

Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.

The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?

 Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9 

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Rescooped by Martin (Marty) Smith from BUSINESS and more
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Semantic Keyword Grouping – Improving Quality Score With Relevance

Semantic Keyword Grouping – Improving Quality Score With Relevance | BI Revolution | Scoop.it
From www.wordstream.com - April 17, 2012 5:35 AM

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8


Via Martin Gysler
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Scooped by Martin (Marty) Smith
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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | BI Revolution | Scoop.it
From plus.google.com - May 7, 7:17 PM
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…
Martin (Marty) Smith's insight:

Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.

I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:

"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.

Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.

I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.

I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."

Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.

:).Marty


Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi

This conversation keeps getter better. Here is the latest question and my answer:

+Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily".

Best way to get a sense of the difference is to look at how differently I use all three:

Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith

Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution

***

Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951

****
Storyify

ScentTrail
http://storify.com/scenttrail

****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.

Hope these examples help. All GREAT tools with real curation and creation power. Marty
Howard Rheingold's curator insight, May 10, 8:12 PM

Scoop.it and Paper.li are both powerful infotention tools. Here's a how-to about using them together.
Dolly Bhasin 's curator insight, May 11, 12:17 AM

I don't think there is any harm in combining the two, however, I feel scoopit with its own works best for curators and Paperli for auto content publishing (very dynamic no intervention and bias)
Brad Tollefson's curator insight, May 22, 8:28 PM

Looking into ...
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Suggested by Chintan Jain
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5 Cool Tools To Increase Online Branding [Infographic]

5 Cool Tools To Increase Online Branding [Infographic] | BI Revolution | Scoop.it
From allinfographics.org - March 21, 5:30 AM
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Great infographic on 5 ver cool tools to do some serious online branding from All Infographics.

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Scooped by Martin (Marty) Smith
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P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men

P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men | BI Revolution | Scoop.it
From justinmastrangelo.visibli.com - December 13, 2012 11:12 AM
Analysis of Instagram vs Pinterest audience usage data and a model for determining which platform is right for your company or brand.
Martin (Marty) Smith's insight:

Great piece on how to figure which social network will work best for your business vertical. Love the, "Let's go to the DATA," approach. 

Jeff Domansky's curator insight, December 13, 2012 2:10 PM

Marketers and communicators take note.
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