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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight onto BI Revolution |
Scoop.it!
As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Based on this, here are my Top Ten Trends From The Trenches....
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Scoop.it!
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. 
Jeff Domansky's curator insight,
December 12, 2012 8:12 PM
Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them. 
Martin (Marty) Smith's comment,
December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment,
December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end
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Great "treches trends" here from Forbes. My favorite is #9.