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Scooped by Martin (Marty) Smith onto BI Revolution |
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Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question.
This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.
I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:
* Hidden weaknesses come to the front.
* Drags on profitability are clear.
* Best, most profitable, customers jump off the page.
* Strategy is easier to create.
Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.
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Over the last few years, the ways a company can engage with a consumer have increased exponentially. Via Darren M Jorgensen
Martin (Marty) Smith's insight:
We are going to see a lot of these kinds of trends analysis and I'm interested in them all since you never know who will turn over a rock and find a diamond. 
Darren M Jorgensen's curator insight,
December 21, 2012 11:27 PM
Some great stuff in here; great trends to watch out for. Some of them I hadn't even thought of in this context. A worthwhile read (and not too long, either!) ~darren.
Darren M Jorgensen's comment,
January 2, 8:44 AM
You're so right, Marty. I like these kinds of predictions a lot, too. I like thinking about the range of possibilities that the future might have in store for us. And I especially like to think to myself, "No Way will THAT Happen!"
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Using it jointly withThroughput Accounting and you're done!