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Visualize Who MAKES / COSTS You Money With Cool Customer Matrix

Visualize Who MAKES / COSTS You Money With Cool Customer Matrix | BI Revolution | Scoop.it
From insights.canopylabs.com - January 30, 2:16 PM

Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question. 

This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.  

Martin (Marty) Smith's insight:

I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:

* Hidden weaknesses come to the front. 
* Drags on profitability are clear.

* Best, most profitable, customers jump off the page.

* Strategy is easier to create. 

Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.  

 

  • 2 Comments
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Stelvio Gori's curator insight, January 31, 5:16 AM

 

Using it jointly withThroughput Accounting and you're done!
Martin (Marty) Smith's comment, January 31, 5:12 PM
Agree!
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Rescooped by Martin (Marty) Smith from Las Tics y las ciencias de la informacion
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Difference Between Data Repository And CMS (Content Management System)?

Difference Between Data Repository And CMS (Content Management System)? | BI Revolution | Scoop.it
From www.duraspace.org - October 1, 2012 9:28 PM

What is the difference between a Repository and a CMS (Content Management System)?

Marty Note
I liked this article because it explains a new world - library science. As an Internet marketer I want every piece of content in play at all times. If you are a law firm or scientist you may only want a small piece of your content universe to be spiderable. There are some exceptions to "process is product". 

http://scenttrail.blogspot.com/2009/11/process-is-product.html ;

 Exceptional verticals such as medicine, science and law may need a data repository, a secure environment backed up more ways than loss can be created. When every comma counts over time repositories are vaults with a "data warehouse" feel. 

CMS is closer to the surface and more active. CMS needs a User Interface (UI) that a team can easily learn to populate, update and maintain the information (data) inside the Content Management System. Data is iterative and in constant motion from a variety of sources (users, admins, copywriters, merchandisers, analysts, managers).


Management is as it implies an active interaction. Repository is as it sounds, cold storage with limited access probably controlled by a priesthood that speaks a special language. Repositories have data schemas and access is controlled by security, the complexity of the retrieval process and encryption (possibly).  


Via Luciana Viter, Ana Maria Franco
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