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Scooped by Martin (Marty) Smith onto BI Revolution |
Scoop.it!
Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question.
This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.
I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:
* Hidden weaknesses come to the front.
* Drags on profitability are clear.
* Best, most profitable, customers jump off the page.
* Strategy is easier to create.
Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.
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Scoop.it!
Great infographic on how SMM is a corporate blind spot.
Martin (Marty) Smith's insight:
Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog: 
Jeff Domansky's curator insight,
December 31, 2012 1:33 PM
Let's just say there are still social media ostriches in the C-suite. Delete the scoop?
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Using it jointly withThroughput Accounting and you're done!