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Scooped by Martin (Marty) Smith onto BI Revolution |
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Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question.
This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.
I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:
* Hidden weaknesses come to the front.
* Drags on profitability are clear.
* Best, most profitable, customers jump off the page.
* Strategy is easier to create.
Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.
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When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter.
Martin (Marty) Smith's insight:
As an upstart social marketer social media's cause marketing promise hasn't felt realized. What we know is the common fire syndrome, clustering around the fire in times of need, works. This Fast Company article chronicles how six social activists are realizing social media marketing's promise. Are these six examples harbingers of a New Altruism via social media? Let's hope. Delete the scoop?
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Using it jointly withThroughput Accounting and you're done!