Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
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Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
When new clients come to Atlantic BT we want to know four metrics:
* Traffic Rank.
* Social Following numbers.
* Pages and Inbound Links.
* PageRank (PR) for the home page and top interior page.
I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.
Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.
When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.
The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.
The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.
Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.
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Excerpted from article:
The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.
We are all different, but in many instances our brains are prone to react in a similar manner.
Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.
In this Infographic are 10 studies that reveal such insights into the minds of your customers.
1. Setting Minimums Helps Customers Break Through Action 2. Create Better Brand Engagement by Labeling Customers 3. Learn How to Sell to Your 3 Types of Buyers 10. Keep Customers on Their Toes
Curated by Agostino Caniato:
To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU Via Agostino Caniato, SwipeZoom Delete the scoop?
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This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
Via janlgordon, Chris D Allen Delete the scoop?
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I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well. By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization. **It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results. Intro: "Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community! (Download the White Paper Today!)" Here are some highlights: **Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign. **Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks **Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business Here are the categories: Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people art Engagers - These people have well-established social networks and are strong influencers of people they know personally Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read article and see infographic here: [http://bit.ly/N4a2Km] Via janlgordon, John van den Brink Delete the scoop?
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Valuable reading and social marketing analysis from Marty Smith...