Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
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Dec 6, 2011
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Scooped by Martin (Marty) Smith onto BI Revolution |
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This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences. Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to: **cope with the stream of communication and **to distinguish essential information from less important information. A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year **Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology. **In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people. Here are some takeaways: **Simplify your cross-channel messaging: improve and personalize your communication **Marketers must ensure that their messages are targeted and synchronized. **They should avoid overlapping communication and marketing fatigue. Read white paper **They should also let people choose their own communication channels more. **Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. Via janlgordon Delete the scoop?
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Fascinating study of what kinds of content goes viral. Here are the topline suggestions:
* Longer is more likely to be shared.
* Longer is less likely to be commented on.
* Inspire anger, awe or anxiety.
* Be useful, surprising or interesting.
* Be a famous woman.
Funny since I've had 5 or 56 posts go mega viral and they are shorter (in the 500 word range) and not written by a woman. Every mega-viral post I've ever created did other things on this list including surf a hot topic, include humor and reference famous people or things (like Facebook).
Added my Agree / Disagree list to G+: https://plus.google.com/u/0/102639884404823294558/posts/YuvxinkCy8S