Wrote this piece on how Entropy is creating Web 3.0 under our noses about a month ago and it continues to get daily readership.
Entropy and 2013
Little did I know how accurate this article was/is. The web and what we know as "websites" is changing. I saw a great statement today. In an article I scooped about the 20 trends of 2013 http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs .
The article discusses the loosening of the web. Static pages defined a priori are going away. Code and systems design will replace predefined pages with pages created on the fly.
The advantage to creating pages on the fly is HUGE. Pages are more easily tuned to their audience in the moment. You might we wondering how this would work.
Let's say you arrive at this page from my Mobile Revolution. There is content here tagged "mobile" so that mobile content, given your previous location, would become could be re-positioned to create ScentTrail, a sense of a meaningful path.
Visitors can branch and websites of the not very distant future will simply reform around the path. If we stand at the end of the static web on the gates of the dynamic and algorithm controlled one the ultimate destination is the fluid intuitive semantic web.
Entropy's roll is to continue to remove organization, there is a video in the piece showing how sand is much more likely to build random piles than sand castles. The web is headed in the direction of random sand piles than sand castles.
There is another seemingly tangential reason I think entropy is inevitable. We are changing too. The web isn't passive. To interact with it is to be changed. One of my favorite books is A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel Pink http://www.danpink.com/books/whole-new-mind.
Right brainers are creatives and left brainers are detailed oriented engineers. Pink's persuasive argument is we've engineered as far as we can. Think of the web. The pressure on Internet marketing now is NOT creation of a website anyone can do that. The pressure is in creating content that wins hearts and minds.
You see the movement from left-brain to right. The web needed to be built, but now that it is creating art is what matter most. Artists are also much more tuned to entropy. Artists routinely build and tear, tear and build.
Entropy, the natural move from organization to randomness, favors artists and his happening faster and faster.
I kept riffing on entropy on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/SvgmhHHKL6D
How Entropy Is Creating Web 3.0 Right Under Our Noses :).