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Wrote this piece on how Entropy is creating Web 3.0 under our noses about a month ago and it continues to get daily readership.
Entropy and 2013 Little did I know how accurate this article was/is. The web and what we know as "websites" is changing. I saw a great statement today. In an article I scooped about the 20 trends of 2013 http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs .
The article discusses the loosening of the web. Static pages defined a priori are going away. Code and systems design will replace predefined pages with pages created on the fly. The advantage to creating pages on the fly is HUGE. Pages are more easily tuned to their audience in the moment. You might we wondering how this would work. Let's say you arrive at this page from my Mobile Revolution. There is content here tagged "mobile" so that mobile content, given your previous location, would become could be re-positioned to create ScentTrail, a sense of a meaningful path. Visitors can branch and websites of the not very distant future will simply reform around the path. If we stand at the end of the static web on the gates of the dynamic and algorithm controlled one the ultimate destination is the fluid intuitive semantic web. Entropy's roll is to continue to remove organization, there is a video in the piece showing how sand is much more likely to build random piles than sand castles. The web is headed in the direction of random sand piles than sand castles. There is another seemingly tangential reason I think entropy is inevitable. We are changing too. The web isn't passive. To interact with it is to be changed. One of my favorite books is A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel Pink http://www.danpink.com/books/whole-new-mind.
Right brainers are creatives and left brainers are detailed oriented engineers. Pink's persuasive argument is we've engineered as far as we can. Think of the web. The pressure on Internet marketing now is NOT creation of a website anyone can do that. The pressure is in creating content that wins hearts and minds. You see the movement from left-brain to right. The web needed to be built, but now that it is creating art is what matter most. Artists are also much more tuned to entropy. Artists routinely build and tear, tear and build. Entropy, the natural move from organization to randomness, favors artists and his happening faster and faster. I kept riffing on entropy on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/SvgmhHHKL6D
How Entropy Is Creating Web 3.0 Right Under Our Noses :).http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs
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Don't accept a slow WordPress site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
Great post from @Curagami co-founder Phil Buckley about how to speed up your blog or ecommerce site. Lack of speed kills signus, sales and SEO so shaving 10 seconds off of load times is a huge win.
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
Martin's Top 10 Marketing Guru "MustFollow" on Twitter. Add yours and vote for favs. | Guillaume Decugis (@gdecugis), Jason Falls (@jasonfalls), david edelman (@davidedelman), Guy Kawasaki (@guykawasaki), lisagansky (@instigating), Daniel Pink (@danielpink), B.L. Ochman (@whatsnext), Liz Strauss (@lizstrauss), Chris Brogan (@chrisbrogan), and Jeff Bullas (@jeffbullas)
Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Myers Briggs Test For DogsUpstairs from Curagami's (http://www.curagami.com) home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition. Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America. Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).
We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound. But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :). I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).
Selling without story and social is over. We by from those we love who share the best stories.
These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.
Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Solid tips from fellow marketing pros here.
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Source: RKG [download page]Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Expect this number to go up even as mobile helps reduce the number of searches being done. Why?* Apps = search less.* Mobile is more social and so search less.* Mobile is a "game console" where we "play" apps and connect so search less.
Marty Note - 10 BI TrendsBusiness Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )* Enterprise gets a handle on unstructured "Big Data".
* Search Will Improve Dramatically (agree). * Mobility becomes bi-directional (you GET and GIVE via mobile).
* Enterprises come to terms with Big Data.
* Analytics Tools Vendors see importance of FAST and EASY. CrowdFunde's Additions* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).
* How Social Media is changing everything become more clear (less search, more mobile and social).
* Expect a new flurry of WAZE.com-like crowdsoure apps. * Expect more gamification for engagement and loyalty. * Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.
Marty Note - Digital Listening Is DifferentCendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. Great post. Here is what I shared on G+:Are You Listening...Digitally?Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. Examples of missed online clues abound and include:* Small Follow Back % (sends "we don't listen" signal). * Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).* Not curating or rewarding #ugc (User Generated Content).* Not responding to @yourtwitter mentions with RTs and thanks.* Not responding to direct @yourtwitter messages.* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).* Not being present on a major social net (like +Google+ ).* Not asking questions & then curating response.etc...Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversationhttps://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
Great "New Marketing" ToolsCuragami http://www.curagami.com Paper.li http://paper.li Scopp.it http://Scoop.it
Gives us your votes and share who we are missing. Who else has done a great job creating a summer look?
Winning EcommerceWhen the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened. The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts. This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:
Find 5 Moon Audio Ecommerce Secrets herehttp://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/
The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...Marty NoteCool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.
#2 Red Bull BrandingThis post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. This post about how Red Bull FOLLOWS and BRANDS their customers in juxtaposition to P&G in the old days when their brands were presumptive. P&G's marketing presumption? We will tell you how to be "good mothers". The "Red Bull" generation, also called Millennials loves to do extreme things (extreme User Generated Content or eUGC) and have Red Bull notice, share and amplify. This post is now in the #2 spot for the 2M documents returned on "Red Bull Branding".
How can you use social media to boost your brand?
How to use social media to boost your brand. Good visuals! This post really speaks for itself.
Very good layout showing who's using which social media channels.
Social media marketing funnel...
Change the way you evaluate potential web and software design firms - evaluate for disruption.
Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 3. Allocate - Now multiple your Not Provided total by your % Remaining. 4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C).
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
Is the end of the content marketing era in sight?
This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff. Crazy?The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content. More later, in the meantime I'm going to re-read this great post again.