Learning how Google Analytics gives credit to your conversions will help you avoid making some very bad marketing decisions.
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Scooped by Martin (Marty) Smith onto BI Revolution |
Learning how Google Analytics gives credit to your conversions will help you avoid making some very bad marketing decisions.
This is insightful. GA's goal conversion has always confused me, not anymore.
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For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts).
Love this line of Rand's, "Google only lies through omission." Good, helpful article. Marty Via Guglielmo Cornelli Delete the scoop?
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Excellent insight into Google Analytics and SEO...