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Scooped by Martin (Marty) Smith onto BI Revolution
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How Google Analytics Attributes Goal Conversions, Avoid BIG Marketing Mistakes

Learning how Google Analytics gives credit to your conversions will help you avoid making some very bad marketing decisions.
Martin (Marty) Smith's insight:

This is insightful. GA's goal conversion has always confused me, not anymore. 

Jeff Domansky's curator insight, January 11, 10:23 PM

Excellent insight into Google Analytics and SEO...

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Rescooped by Martin (Marty) Smith from AdWords World
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Be Careful Using AdWords for Keyword Research

Be Careful Using AdWords for Keyword Research | BI Revolution | Scoop.it
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts).

Love this line of Rand's, "Google only lies through omission." Good, helpful article. Marty
Via Guglielmo Cornelli
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