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Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
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May 7, 3:18 PM
The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Martin (Marty) Smith's insight:
Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve.
Doug Thaler's curator insight,
April 14, 4:11 PM
SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required. Delete the scoop?
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Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Martin (Marty) Smith's insight:
Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear. Delete the scoop?
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SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them.
Martin (Marty) Smith's insight:
Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail. Delete the scoop?
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Tweet Tweet The SEO game has changed drastically over the last year.
Martin (Marty) Smith's insight:
Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include: * Too many links too fast. * Too many links to your homepage. * Creating tons of bad content (bad = not shared). * Author Rank and other secrets to maximize authority.
It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".
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Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs? Delete the scoop?
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Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates... Via Luciana Viter Delete the scoop?
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An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg] Think about semantic keyword research to help you focus your content and and improve your rankings.
***** Cool continue to believe semantic web holds keys to future. Marty Via Martin Gysler, Neil Wilkins, Cyndee Haydon www.SandbarsToSunsets.com Delete the scoop?
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Google's shift to semantic search will be a game changer if successful.
**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more). Via David Blundell Delete the scoop?
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Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...
Excellent post by Matt over ay Springobaord SEO 1. Fluff Via Level343 Delete the scoop?
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From
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May 1, 8:15 PM
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:
Marty's 5 SEO Writing Tips I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: * Short Sentences - helps eliminate connections (and, but, thus, so). * Short paragraphs - helps humans read online. * Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight,
May 21, 5:31 PM
Any of you SEO gurus out there care to confirm any of this? Delete the scoop?
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Do social signals really play a big role in SEO? We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.
But can social signals also improve your rankings? Yes, they can.
Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528 Via Antonino Militello
Martin (Marty) Smith's insight:
Use Social Signals or Drown
Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.
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SEO can be complicated, but if you know these 5 simple checks you can hire good Internet marketing help or know you didn't.
Martin (Marty) Smith's insight:
Wrote this piece after spending several hours in the land of mod rewrites, canonical URLs and Content Delivery Networks (CDNs). My friend @1918's Raleigh SEO Meetup tonight was excellent and mind bending. Came home and thought it would be helpful to define 5 simple concepts that can help any marketer know enough SEO to protect themselves and their websites and hire well. Delete the scoop?
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How does Google decide which queries have a local intent when the queries don't include location information, so that they can show Maps in Web search results.
Martin (Marty) Smith's insight:
Great post by my friend Bill Slawski (@bill_slawski). Bill specializes in watching and deciphering Google patents. If you haven't followed him you should. Delete the scoop?
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Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
Martin (Marty) Smith's insight:
Great HOW TO for using Slideshare to generate leads from @kimgarst . Delete the scoop?
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While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works. Marty Note * 20% should innovate off of what works inside the 70% or 2nd act of 10%. * 10% should be high-risk experimentation. That is a great way to create content like an Internet marketer. IMers know to always push the envelope, but hedge that push too. You don't fire guns into the dark. Instead you marshal your forces to spread the market and then double down where you see opportunity and potential blue oceans (those areas where competition hasn't turned the water red). Via Eva Sanagustin Delete the scoop?
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Guest post from 29 May 2012: in short Pinterest presence is good for SEO because of content, backlinks and social indicators Via Therese Torris Delete the scoop?
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Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google. Delete the scoop?
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Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency Via David Blundell, Khaled El Ahmad
David Blundell's comment,
February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
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Hot stuff about social media, tool reviews and infographics top the list of the most popular Curation Revoluton content in this study of what makes content sticky.