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What Makes Content Sticky? Curation Revolution Top Content Report

What Makes Content Sticky? Curation Revolution Top Content Report | BI Revolution | Scoop.it
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:

Hot stuff about social media, tool reviews and infographics top the list of the most popular Curation Revoluton content in this study of what makes content sticky. 

Martin (Marty) Smith's comment, January 9, 12:50 PM
Thanks Jeff. You, me and my cat seem to be the only ones excited about this (lol). This usually means I need to rethink the pitch :).M
Jeff Domansky's comment, January 9, 4:26 PM
Just remember, cats can go viral big time. They just don't necessarily convert ;-)
Martin (Marty) Smith's comment, January 10, 8:22 AM
LOL, thanks that made my day Jeff :). M
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The Race for Semantic Search via @DavidAmerland

The Race for Semantic Search via @DavidAmerland | BI Revolution | Scoop.it
The Race for Semantic Search

Search really is a problem that's far from solved and the search market is beginning to get crowded as search verticals come…
Martin (Marty) Smith's insight:

Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race. 

You better believe there is a race. There is a race because everyone involved can ADD (lol). Semantic web is going to change everything...again. Shared some thoughts on HOW.  

https://plus.google.com/u/0/115620878851836664537/posts/KYTw7MNxq4p 


Sorry about the length of my rant (lol). Semantic web is pretty exciting to THINK bout much less actually start to program for :).M 

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Top 20 SEO Hacks For Your WordPress Site [Infographic]

Top 20 SEO Hacks For Your WordPress Site [Infographic] | BI Revolution | Scoop.it
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Martin (Marty) Smith's insight:

Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 

Jeff Domansky's curator insight, April 14, 1:31 PM

Very useful list and SEO tips.

Doug Thaler's curator insight, April 14, 4:11 PM

SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required.

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SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC]

SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC] | BI Revolution | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Martin (Marty) Smith's insight:

Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear. 

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Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO]

Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it

SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them. 

Martin (Marty) Smith's insight:

Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail. 

Follow Rand's Rules and your content will be considered UNIQUE and VALUABLE.

http://scenttrail.blogspot.com/2013/01/rand-fishkin-demystifies-dupe-content.html  

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5 SEO Mistakes That Even Experts Miss [+ Marty Note]

5 SEO Mistakes That Even Experts Miss [+ Marty Note] | BI Revolution | Scoop.it
Tweet Tweet The SEO game has changed drastically over the last year.
Martin (Marty) Smith's insight:

Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include:

* Too rich anchor text (non-random= "over optimized".

* Too many links too fast.

* Too many links to your homepage. 

* Creating tons of bad content (bad = not shared).

* Author Rank and other secrets to maximize authority. 

 

It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".

If you violate your "normal" by 100% then you are spamming. This is why the More, Faster, Better rule is so important. You can't jump this shark. TIME is the only way to gradually increase your website's authority and content marketing. 

Dumping a bunch of anything (content, links, likes) on your site too fast send your URLs into "watch" status. Continue to violate and you are being reviewed by a Google editor and that review is NEVER a good thing. 

Don't make the mistakes outlined in this article and build with cool content people love on a steady pace of more, faster better and someday you will be an authority. Authority websites receive all kinds of traffic they aren't even after because Google trusts them to be relevant and have high quality.  

 


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A Brief History of Time and Social Signals In Google

A Brief History of Time and Social Signals In Google | BI Revolution | Scoop.it

Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs?

Marty Note
The SERPs are something different than when I started this Internet marketing gig in 1998. If you are going to be an Internet marketer now with all of its implicaitons you must understand how social signals do and don't play in Search Engine Result Pages (SERPs).

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The New SEO: Recovery via Link Removal and Profile Clean Ups After Penguin

The New SEO: Recovery via Link Removal and Profile Clean Ups After Penguin | BI Revolution | Scoop.it

Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates...

Marty Note
The new seo is a pain in the you know where, but it its what it is. Despite my strong belief the best SEO is NO SEO http://scenttrail.blogspot.com/2012/04/best-seo-is-no-seo.html now you have to clean up your room first. This post explains how.


Via Luciana Viter
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Improve Rankings with Semantic Keyword Research

Improve Rankings with Semantic Keyword Research | BI Revolution | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

 



***** Cool continue to believe semantic web holds keys to future. Marty
Via Martin Gysler, Neil Wilkins, Cyndee Haydon www.SandbarsToSunsets.com
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Rescooped by Martin (Marty) Smith from Social Media Bites!
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Why Google new semantic search will be a game-changer - Telegraph

Why Google new semantic search will be a game-changer - Telegraph | BI Revolution | Scoop.it
Google's shift to semantic search will be a game changer if successful.
Businesses need to take advantage of every opportunity this makeover
provides, writes Emma Barnett.

 

**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more).


Via David Blundell
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The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | BI Revolution | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse


Via Level343
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Rescooped by Martin (Marty) Smith from Infographics and Social Media
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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

Martin (Marty) Smith's comment, May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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How Social Signals Affect SEO

How Social Signals Affect SEO | BI Revolution | Scoop.it

Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.

 

But can social signals also improve your rankings? Yes, they can.

 

Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528


Via Antonino Militello
Martin (Marty) Smith's insight:

Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were. 

Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.  

Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.

 

Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.

My advice is to ONLY have content on your website someone will want to share.  

 


Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo  

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SEO - 5 Things Every Marketer Must Know - Atlantic BT

SEO - 5 Things Every Marketer Must Know - Atlantic BT | BI Revolution | Scoop.it
SEO can be complicated, but if you know these 5 simple checks you can hire good Internet marketing help or know you didn't.
Martin (Marty) Smith's insight:

Wrote this piece after spending several hours in the land of mod rewrites, canonical URLs and Content Delivery Networks (CDNs). My friend @1918's Raleigh SEO Meetup tonight was excellent and mind bending. Came home and thought it would be helpful to define 5 simple concepts that can help any marketer know enough SEO to protect themselves and their websites and hire well.

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Google Patents: The Intersection of Mobile, Local Search and Social Signals

Google Patents: The Intersection of Mobile, Local Search and Social Signals | BI Revolution | Scoop.it
How does Google decide which queries have a local intent when the queries don't include location information, so that they can show Maps in Web search results.
Martin (Marty) Smith's insight:

Great post by my friend Bill Slawski (). Bill specializes in watching and deciphering Google patents. If you haven't followed him you should.

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How to Generate Leads With The Quiet SEO Giant SlideShare

How to Generate Leads With The Quiet SEO Giant SlideShare | BI Revolution | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
Martin (Marty) Smith's insight:

Great HOW TO for using Slideshare to generate leads from @kimgarst . 

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The 70/20/10 Model for SEO & Content Excellence

The 70/20/10 Model for SEO & Content Excellence | BI Revolution | Scoop.it
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works.


Marty Note
I love the 70.20.10 rule for content creation:

* 70% of content should be low risk.

* 20% should innovate off of what works inside the 70% or 2nd act of 10%.

* 10% should be high-risk experimentation.


That is a great way to create content like an Internet marketer. IMers know to always push the envelope, but hedge that push too. You don't fire guns into the dark. Instead you marshal your forces to spread the market and then double down where you see opportunity and potential blue oceans (those areas where competition hasn't turned the water red).


Via Eva Sanagustin
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Pinterest And SEO: Its A Good Thing

Pinterest And SEO: Its A Good Thing | BI Revolution | Scoop.it

Guest post from 29 May 2012: in short Pinterest presence is good for SEO because of content, backlinks and social indicators

***** Great Scoop by Therese and I love her summary, but saying "content, backlinks and social indicators" is like saying all there is to the NY City marathon is running :). There is some PAIN involved too and this article helps understand how to train the pain.
Marty


Via Therese Torris
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Google: No, New TLDs Won’t Give You A Ranking Boost

Google: No, New TLDs Won’t Give You A Ranking Boost | BI Revolution | Scoop.it
Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google.
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | BI Revolution | Scoop.it

Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency


Via David Blundell, Khaled El Ahmad
David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .