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What Makes Content Sticky? Curation Revolution Top Content Report

What Makes Content Sticky? Curation Revolution Top Content Report | BI Revolution | Scoop.it
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:

Hot stuff about social media, tool reviews and infographics top the list of the most popular Curation Revoluton content in this study of what makes content sticky. 

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Martin (Marty) Smith's comment, January 9, 2013 12:50 PM
Thanks Jeff. You, me and my cat seem to be the only ones excited about this (lol). This usually means I need to rethink the pitch :).M
Jeff Domansky's comment, January 9, 2013 4:26 PM
Just remember, cats can go viral big time. They just don't necessarily convert ;-)
Martin (Marty) Smith's comment, January 10, 2013 8:22 AM
LOL, thanks that made my day Jeff :). M
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What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO

What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO | BI Revolution | Scoop.it

Klout, Context & Links
This post links to my G+ summary in prelude to my http://www.curatti.com blog post tonight. Here are some preliminary thoughts on the page of notes I took during Dixon Jones talk.

Links & The Real Value of Content
Dixon works at Majestic SEO (http://www.majesticseo.com/ ). Majestic is asking the right question - what is the value of a link. They've even created tools that help intelligently answer that question.

"Inbound links" as a measurement is clouded by "bot spam". In a great example of the power of the "flow" tool Dixon shared. Even more powerful was an example of Majestic SEO vs. two competitors. On a purely inbound link review Majestic doesn't win.

But are all of those links valuable? Value is contextual and any spammy ways of inflating inbound link numbers need to be discovered and factored out.

Once links are run through Majestic SEO's "trust flow" tool evaluating where links came from and the respective trustworthiness of sites sending links in Majestic wins the comparison.We finally have a tool to separate white and black hats.


Think of that for a second. If you were to simply use aggregate inbound links you would buy ads with Majestic's competition or, and this is worse, you might think the competition's inflated (probalby by spam) value is something you should buy.

Once the Majestic SEO tool separates wheat from chafe a more accurate and "influential" picture emerges. SEOs and Internet marketers know how to parse page spread, social following and inbound links to pierce the veil of most who spam, but, for an outsider, "most links" may translate into "most trusted".

There is the web's biggest rub. Since the web is an interconnected system discovering if real people who have real value are passionate about a site tool, or brand with metrics such as high inbound links or big pagespread (pages in Google) is the only way to make an informed decision UNTIL Majestic wrestled context and content to the ground.

Curagmai & Majestic
The reason our Startup Factory funded startup Curagami and Majestic fit together like Lego blocks is relationships between a site and its 1% Contributors, 9% Supporters and 90% readers. Curagami helps FIND the Contributors, Supporters and Readers and Majestic helps define each of member of those "tribes" by their CONTEXTUAL influence. I may not have high Klout and be irrelevant for a conversation about women's fashion, but be perfect to help discuss cycling (since I rode a bicycle across America in the summer of 2010). .

If the first job is to FIND Contributors, Supporters and Readers and the second is to ask them to JOIN with Contributors and Supporters high on the Ambassadors list then the 3rd job is to contextually empower advocates in each group. We know the future is about community and real people not bots are the building blocks of online community.

What Dixon shared today and Majestic SEO has been working hard on is helping marketers know what kind of ASK will work best for Jill, John and Bob. Jill might know women's fashion, pets and be a car mechanic in her spare time. John may know email marketing, gourmet cooking and wines. Bob may know finance and cycling.

Curagami helps find 'em & Majestic helps define 'em in order to create an ASK that works. Powerful and very cool tool since the future is about building community and not every Contributor, Supporter and Reader who visits your site is the same. As we begin to create "rich personas" thanks to tools such as Majestic and Curagami our content relevance will go up, and up and UP.

If you are thinking more content relevance = more LOVE and MONEY we agree :). M




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sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record

sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record | BI Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.


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This Post by our co-founder Phil Buckley set new records for views on Curagami. Breaking daily views record by 3x.

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Mapping Ideas, Ted Talks & Buying Intent

Mapping Ideas, Ted Talks & Buying Intent | BI Revolution | Scoop.it

What do 24,000 ideas look like? Ecologist Eric Berlow and physicist Sean Gourley apply algorithms to the entire archive of TEDx Talks, taking us on a stimulating visual tour to show how ideas connect globally.

Martin (Marty) Smith's insight:

Mapping Product Sentiment
Yesterday I wondered if we could use Jim Stengel 5 Ideals to understanding a product's human experience:

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Turns out there is a TED talk about exactly this idea. Ecologist Eric Berlow and physicist Sean Gourley used natural language processing and physics, and that part sounded a tad "black box", to map every ted talk ever given in order to understand connections and outliers.

Would love to figure out how to do something similar for product reviews. Anyone with ideas on HOW or WHO please share. Knew I should have paid more attention in Calculus :). Marty

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A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia | BI Revolution | Scoop.it

Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. 

Great post. Here is what I shared on G+:

Are You Listening...Digitally?
Digital #listening  is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. 

Examples of missed online clues abound and include:

* Small Follow Back % (sends "we don't listen" signal). 
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc  (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...

Could go on and on, but you get the idea. LISTENING online is different and few do it well. 


FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL  

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Cendrine Marrouat - www.socialmediaslant.com's comment, July 9, 10:19 PM
Thank you @Martin (Marty) Smith! A great conversation indeed!
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10 Cool Tools For What's Next Marketing - A Listly List

10 Cool Tools For What's Next Marketing - A Listly List | BI Revolution | Scoop.it

Great "New Marketing" Tools

Curagami http://www.curagami.com

Paper.li http://paper.li

Scopp.it http://Scoop.it


& More

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Top 10 Summer Web Designs - Vote Now | Listly List

Gives us your votes and share who we are missing. Who else has done a great job creating a summer look?

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Moon Audio Silver Dragon V2 Interconnect SCORES With Absolute Sound Review

Moon Audio Silver Dragon V2 Interconnect SCORES With Absolute Sound Review | BI Revolution | Scoop.it

Winning Ecommerce
When the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened.

The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts.

This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:

  • Passion To Be Great.
  • Focus, Focus, Focus.
  • Create Community.
  • Listen and HELP.
  • 10% Play Money.


Find 5 Moon Audio Ecommerce Secrets here
http://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/

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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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Red Bull's Branding Lessons via Curatti #2 on Google!

Red Bull's Branding Lessons via Curatti #2 on Google! | BI Revolution | Scoop.it

#2 Red Bull Branding
This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.

This post about how Red Bull FOLLOWS and BRANDS their customers in juxtaposition to P&G in the old days when their brands were presumptive. P&G's marketing presumption? We will tell you how to be "good mothers".

The "Red Bull" generation, also called Millennials loves to do extreme things (extreme User Generated Content or eUGC) and have Red Bull notice, share and amplify.

This post is now in the #2 spot for the 2M documents returned on "Red Bull Branding".

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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby
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Brianne Mellon's curator insight, May 7, 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 6:35 PM

Social media marketing funnel...

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Evaluate Web Design Companies Who Can DISRUPT via @HaikuDeck

Evaluate Web Design Companies Who Can DISRUPT via @HaikuDeck | BI Revolution | Scoop.it
Change the way you evaluate potential web and software design firms - evaluate for disruption.
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Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It

Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It | BI Revolution | Scoop.it

Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 

 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 

2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 

3. Allocate - Now multiple your Not Provided total by your % Remaining. 

4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C). 

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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview

Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview | BI Revolution | Scoop.it

Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.

I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.


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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | BI Revolution | Scoop.it
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:

Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition. 

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Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder)

Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder) | BI Revolution | Scoop.it
Don't accept a slow WordPress site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
Martin (Marty) Smith's insight:

Great post from @Curagami co-founder Phil Buckley about how to speed up your blog or ecommerce site. Lack of speed kills signus, sales and SEO so shaving 10 seconds off of load times is a huge win. 

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Tour de Curagami - What's Your Score? #freereport via @Curagami

Tour de Curagami - What's Your Score? #freereport via @Curagami | BI Revolution | Scoop.it
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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Marketing Gurus To Follow On Twitter (add yours and vote for favs) | Listly List

Martin's Top 10 Marketing Guru "MustFollow" on Twitter. Add yours and vote for favs. | Guillaume Decugis (@gdecugis), Jason Falls (@jasonfalls), david edelman (@davidedelman), Guy Kawasaki (@guykawasaki), lisagansky (@instigating), Daniel Pink (@danielpink), B.L. Ochman (@whatsnext), Liz Strauss (@lizstrauss), Chris Brogan (@chrisbrogan), and Jeff Bullas (@jeffbullas)
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Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out

Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out | BI Revolution | Scoop.it
Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Martin (Marty) Smith's insight:

Myers Briggs Test For Dogs
Upstairs from Curagami's (http://www.curagami.com) home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition. 

Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America.

Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).  

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Looker Marries Data Visualization to BI - IT Business Edge (blog)

Looker Marries Data Visualization to BI - IT Business Edge (blog) | BI Revolution | Scoop.it
“IT Business Edge (blog) Looker Marries Data Visualization to BI IT Business Edge (blog) For some time now, organizations have been investing in separate data visualization tools to make sense of the data that resides inside a business intelligence...”
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Love these dashboards.
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The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail | BI Revolution | Scoop.it

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

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Story Is The New Ecommerce

Story Is The New Ecommerce | BI Revolution | Scoop.it

Selling without story and social is over. We by from those we love who share the best stories.

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Insight

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6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared via @HaikuDeck

6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared via @HaikuDeck | BI Revolution | Scoop.it
These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.
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13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Martin (Marty) Smith's insight:

Solid tips from fellow marketing pros here. 

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The Freaks Shall Inherit the Earth - via Chris Brogan

The Freaks Shall Inherit the Earth - via Chris Brogan | BI Revolution | Scoop.it
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
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My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty

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